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Virtual Loyalty CardProblem Description:In today’s era almost every retailer provides aloyalty card to its consumer to attract theconsumer for repetitive buying and also doresearches about the possible consumer’sfuture buy. For a consumer it is very difficult tocarry a loyalty card for each retailer.
About the ProductVirtual Loyalty Card is a software applicationwhich will facilitate generation of virtual loyaltycard in the consumer mobile devices and henceit will eliminate generation of physical loyaltycards.Hence, consumer will be able to carry multiplesuch loyalty cards within same applicationcontainer for different retailers.
How it worksWhen the consumer visits the store, He can subscribefor the loyalty card.For subscription, consumer has to provide either hismobile number or email-id to the retailer.A mail or sms will be sent to the consumer with linkwhere consumer has to provide his generalinformation and then card will be generated on hisdevice.
Code Type SupportApplication will support both Bar code as well asQR Code as supported by existing market.
Benefits for ConsumersIt will help removing overhead of carryingmultiple plastic cards.Consumer will have option to track the loyaltypoint earned and any offer offered by theretailer..The registered member may also transfer hisloyalty card to any of his family memberirrespective of the location and can be used in anylocation for the respective retailer
Benefits for ConsumerIf the user lost his card, he can use thewebsite(part of application) to get the sameloyalty card back without any loss of loyaltypoint earned.The registered member will also getpromotional offers and sale discount offers asadvertisement with the help of push notification.
Benefits for RetailersThere will be cost saving for retailers asproduction of plastic card will be not required.Retailers will have also time saving since nomanual form fill-up is required for the consumeras well as for retailers.Application will allow retailers to keep track ofconsumers buying behavior and hence retailersmay do market analysis.Based upon the market analysis retailers mayattract consumers with promotional offers.
Benefits for SocietyIt will generate the employment to provide the technicalas well as maintenance support for the application.The solution is eco friendly since plastic card productionwill be reduced.Since this solution has big opportunity in metro cities likeBangalore, Chennai, Delhi etc as now we have a biggroup of smart phone users carrying Apple, Android,BlackBerry devices.This solution could be used in other countries also likeSingapore, Malaysia etc where similar solution is notavailable.
Hoping to hear from you soon!Abhinandan Prasad YadavBrajmohan PapnejaMridul Vishnoi