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Fmcg preference questionnaire

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FMCG Preference of major selling Brands, 2011

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Fmcg preference questionnaire

  1. 1. “A STUDY ON CUSTOMER PREFERENCE TOWARDS SELECTED FMCG WITH SPECIAL REFERENCE TO COIMBATORE CITY” QUESTIONNAIRE1. Personal details Name :………………………………………………….. Location :………………………………………………….. Age : Below 20 years 21-30 years 31-40 years above 40 years Sex : Male Female Marital status : Married Unmarried Educational qualification : School level Degree /Diploma PG Professional Occupational status : Student House wife Employed Business Monthly income of the family Up to Rs.5, 000 Rs. 5,000 to10 000 Rs.10,000 to Rs.20,000 Above 20,000 No. of members in the family Up to 2 2 to 4 4 to 6 Above 62. Which of the following format you prefer to make purchase? Departmental Store Super Market Convenient Stores Kirana Stores3. Which of the following Retail stores do you prefer most for buying FMCG`s? (Rank from 1 to 5 5-Most Prefered 1-Least Prefered) Rank 5 4 3 2 1 Store Reliance Fresh Aditya Birla MORE Big Bazaar Nilgris Kannan4. Select the reason for making purchase in your preferred store? Discount Variety Service Proximity Ambience
  2. 2. 5. Mention the frequency of purchase for the following products? Not at S.No Merchandise Always Often Sometimes all 1 Cold drinks 2 Toothpaste 3 Detergent 4 Skin & Hair Care 5 Toilet soaps6. How often discounts & incentives are provided by the departmental stores? Always Often Sometimes Not at all7. Are you aware of these brands available in market? (If yes,tick in the box)Skin Care: Fair&Lovely Garnier Ponds NiveaHair Care: Head & Shoulder Clinic Plus Pantene MeeraDetergent Powder: Surf Ariel Rin Tide WheelToilet Soap: Hamam Pears Dove Cinthol Medimix DettolCold Drinks: Coca Cola Pepsi Mirenda Fanta LimcaTooth Paste: Colgate Closeup Pepsodent Promise8. Do you think branded products are better than unbranded products? Yes No
  3. 3. 9. Rank the preference for the following brands? (5- Most Prefered, 1- Least Prefered) (example: If Garnier is Most prefered by you,then tick 5) Rank 5 4 3 2 1 Brands Skin Care: Ponds Garnier Himalaya Nivea Hair Care: Head & Shoulders Clinic Plus Pantene Meera Detergent Powder Surf Tide Ariel Rin Wheel Toilet Soap Hamam Pears Dove Cinthol Dettol Medimix Tooth Paste Colgate Pepsodent Close up Promise Cold Drinks: Coca Cola Pepsi Mirenda Fanta Limca10. How long you have been using above stated brands? Last six months 6 months to 1 year 1 - 2 years More than 2 Years.
  4. 4. 11. Rank the factors that influence you most for the purchase of the following brand.(Rank from 1to6 where 6 is Most influence and 1 is least influence) Factors Brand Promotional Price Availability Advertisement Quality Brands Image Offers Skin care Ponds Garnier Fair & Lovely Nivea Hair care Head & Shoulder Garnier Pantene Clinic plus Detergent Powder Surf Tide Ariel Wheel Rin Tooth Paste Pepsodent Colgate Close up Promise Cold drinks Pepsi Coca cola Fanta Mirenda12. Do you look for various schemes in the FMCG products? Yes No If yes which schemes? Coupons Price Off Extra Quantity Lucky Draws Bundling Offer Scratch Cards
  5. 5. 13. Will you like to switch your brand preference if you get some promotional scheme withanother brand? Yes No14. Give reason for the same? Cost Quality Satisfaction More benefit Seasonal Change15. Had you used any other brands before this current brand? Yes No16. Who influence your preference for brands? Family Friends Advertisement Self17. Does the advertising play any role towards brand preference? Yes No If yes, Which media influenced your brand preference? Television News paper Pamphlets Word of mouth18. Have you purchased any FMCG brands recently after coming across any advertisement? Yes No19. In what way advertisement has influenced you? Better Recall positive impression Interest Better exposure20. State your Suggestions if any ……………………………………………………..……………………………………………………………………………………………………………………………………………………………………………………

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