StartGarden SEO
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Search Engine Optimization Presentation given at StartGarden on Jan 22 2014
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StartGarden SEO
- 1. Start Garden SEO connexsocial.com/presentations Paul Kortman @namtrok #StartGarden
- 2. Digital Marketing Agency ● ● ● ● ● ● @namtrok Organic Search Online Ads Copywriting Content Generation Social Media Data Analysis ● Email Marketing ● Conversion Optimization ● Inbound Marketing ● Retargeting ● Lead Generation #StartGarden paul@connexsocial.com
- 3. It’s all about the Funnel @namtrok #StartGarden paul@connexsocial.com
- 4. E-Mail Signups Users visiting Website 165,278 - 164,770 0.31% Users visiting Signup Form 508 - 182 Conversion Rate: 0.19% 64.17% Users signing up to the Newsletter 326 @namtrok #StartGarden paul@connexsocial.com
- 5. What is SEO? Search Engine Optimization The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP) or: Bring users to your site from search engines @namtrok #StartGarden paul@connexsocial.com
- 7. SEO vs PPC
- 8. SERP a bit deeper
- 10. Yes, there are Other Search Engines ● ● ● ● Google 67% Bing 18% Yahoo 11% Other 4% Source: http://searchengineland.com/september-search-market-share-flat-as-a-pancake-174232 @namtrok #StartGarden paul@connexsocial.com
- 11. History of Search ● Lycos, Dogpile, Excite ● Altavista circa 1995 ● Google circa 1998/2000 The authority algorithm @namtrok #StartGarden paul@connexsocial.com
- 12. The Authority Algorithm Sources/References Who is most referenced? @namtrok #StartGarden paul@connexsocial.com
- 15. Code ● ● ● ● @namtrok No Tables Fast Semantic Code Hierarchical #StartGarden paul@connexsocial.com
- 17. Keywords ● ● ● ● User terms vs. marketing terms Often Questions Title a page and write to it EX: Keyword “Adopt a Pet” ○ Where can I Adopt a Pet? @namtrok #StartGarden paul@connexsocial.com
- 18. The King of On-Page SEO ● <Title> ● URL ● <h1> @namtrok #StartGarden paul@connexsocial.com
- 19. Other Important Locations ● ● ● ● ● ● @namtrok <h2>,<h3>, <h4>, <h5>, <h6> <img src=”keyword” /> <img alt=”keyword” /> <li>keyword</li> <b>, <strong>, <i>, <em> <p>keyword</p> #StartGarden paul@connexsocial.com
- 21. Authority ● Popular/Authoritative sites are worth more ● Very difficult, any easy/paid link strategies get found out @namtrok #StartGarden paul@connexsocial.com
- 22. Social is the new player ● ● ● ● ● ● @namtrok Shares Likes Comments Followers RTs/Mentions Links #StartGarden paul@connexsocial.com
- 23. Authority Still Matters A mention or a follow from an influencer will do more than a mention or a follow from me @namtrok #StartGarden paul@connexsocial.com
- 25. Changes in last 3 years ● ● ● ● ● @namtrok Social Media Plays a Significant Role Authorship Structured Data Inbound Links (Anchor Text) Keywords vs Query Intent (May 19) #StartGarden paul@connexsocial.com
- 26. Advanced ● ● ● ● ● @namtrok Speed matters: http://tools.pingdom.com/fpt/ 404s matter 301s matter Google Webmaster Tools Broken link scanner #StartGarden paul@connexsocial.com