Presentation given by Paul Kortman at the 2011 Administration Officers Association of the State of Michigan on Feb 11 in Lansing Michigan. Learn how the new opportunities presented by social media can help meet taxpayers increasing expectations. Why should WE care about social media in 2011? What are the areas we should pay attention to and how can we adequately get the message out or provide services to all residents using digital or social media without additional cost.

1. Do I Check-in or
Check-out at the SoS?
or: Social Media and the SoM

2. Party Time
• Twitter -- Cocktail Party
• Facebook -- High School Reunion
• Linked-In -- Networking Meeting
• FourSquare -- People Watching
• YouTube -- Christmas Party

3. About Paul Kortman
• 12 years as a pocket protector wearing IT
nerd
• 4 years as a black-shirt wearing marketer
• Owner of Connex Social, a Digital
Marketing agency

4. What is geo-location?

5. Social Media Defined
• Social media is a type of online media
that expedites conversation, aka it
allows users to participate in the
creation of the content.
• Social Media reflects off-line activities
in an on-line environment

6. Social Media is people having conversations online

7. Why Should You Care
1. Social Media sites are more popular
than any other website
• 4 million wikipedia articles
• 2 billion videos watched/day on
youtube
• 500 million active facebook users
(250 million login each day)

8. Why Should You Care
2. Users spend more time being social
online than they do seeking
information

9. Why Should You Care
3. People are talking about your
department right now

15. Why Should You Care
4. Social Media as a concept is only going
to become more pervasive
The Tools may change
MySpace
Facebook
The Concept will grow

16. Why Should You Care
5. Digital Natives
•Millenials spend > 16
hours a week online.
•96% of them have
joined a social network
•They have an average
of 53 online friends

17. Speaking of Teens
• 93% of teens go online
• 89% of online teens go online from
home
• 77% go online from friends/relatives
house
• 63% of teens go online daily
From Pew Research Feb 2010

18. But its not just for teens
• Baby Boomers are embracing social
media nearly 20 times faster than
younger generations.
• Facebook’s fastest-growing
demographic is over the age of 35.
From Consumer Electronics Usage Survey – Accenture Facebook Statistics

19. All Internet users
• 83% of Internet users watch video
clips
• 57% of all Internet users manage a
profile on an existing social network.
From Universal McCann – Power to the People – Social Media Tracker Wave 3

20. Why you should care
1. Social Media sites are popular
2. Users spend more time on social
media
3. People are talking about you
4. Social Media is becoming more
pervasive
5. Digital Natives

21. Still not convinced?
• 93% of social media users think you
should have a social media presence.
• 56% of social media users feel both a
stronger connection with and better
served by organizations when they
can interact with them in a social
media environment.
The 2008 Cone Business in Social Media Study

22. What should you do?
1. Listen

23. What should you do?
2. Participate

24. What should you do?
3. Relinquish Control
The goal is not to control the
conversation
The goal is to enable, inform, inspire, educate

25. What should you do?
4. Engage
Be honest
They’ll see right through any spin

26. Back to that Geo-Stuff

27. Bringing it Home

28. FourSquare and Gov’t
The Keystone State invites you to
check-in and explore PA with
Foursquare... start roadtripping your
way through our big cities, rolling
countrysides and PA Wilds, using our
tips and leaving a few of your own PA
tips for others.

29. Social Media and the
Taxpayer
• #SFRiot Nov 2010
• #Tunisia Jan 2011
• #Eqypt Feb 2011

30. Social Media ROI for SoM
• Processes done online? - SoS
• Communications preformed online
• Answer Questions online vs on phone

31. one more thing
• People connect with people
• We’re in this together
• Connect with the tax payers

32. Thanks
This Slide Show can be downloaded here:
http://paulkortman.com/som
Paul Kortman
paulkortman.com
twitter.com/namtrok