Secrets Of Viral Video Marketing (final)

The Secrets of Yahoo! Canada Summit Series July 9, 2009 by Kevin Nalts, willvideoforfood.com kevinnalts.com Viral Video

Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],One of the most watched and highest rated YouTube channels with nearly 30 million views Click to see nalts on yahoo video

A Word from the “Viral Video Genius”

What is Viral Video? ,[object Object],Adapted from Wikipedia “ Wikipedia is the best thing ever. Anyone in the world, can write anything they want about any subject. So you know you are getting the best possible information.” -- Michael Scott, The Office.

Online-Video Vital Signs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges Brands Face ,[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Hot in Video? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(source: eMarketer 2008)

Secret Sauce of Online Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evolution of Viral Video Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prevailing Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Someone Else Learned the Hard Way for Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Partnering with “Weblebrities” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Mentos ,[object Object],[object Object],[object Object],[object Object],Unknown YouTuber who ranks high on searches for Mentos.

Mentos Short Comedy Videos ,[object Object],[object Object],[object Object],[object Object]

What Do Videos Cost? ,[object Object],[object Object],[object Object]

Power of Video and SEO ,[object Object],[object Object],[object Object]

Measurement ,[object Object],[object Object],[object Object],[object Object]

Viral Trends to Watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Biggest Barrier Your Brand Faces? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Can your company can’t get out of its own way? (marketing vs PR vs legal vs promotions vs technology)

What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Secrets Of Viral Video Marketing (final)

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Secrets Of Viral Video Marketing (final)