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第3回金沢リビングラボの資料です。
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中泉ゼミ スライド 提出版 少し字を少なくしました。
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昨日の指摘を受けてスライドを追加しました。ちょっと文字多めなので、原稿書きように使ってください。
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金沢フォーラム2019での中泉ゼミナールの報告用パワーポイントファイルです。
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中泉ゼミ スライド 提出版 少し字を少なくしました。
Forum nakaizumi teishutsuyo
Forum nakaizumi teishutsuyo
Kanto-Gakuin University
昨日の指摘を受けてスライドを追加しました。ちょっと文字多めなので、原稿書きように使ってください。
Forum Presentation
Forum Presentation
Kanto-Gakuin University
金沢フォーラム2019での中泉ゼミナールの報告用パワーポイントファイルです。
Nakaizumi semi2019
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島田の旧海軍研究施設と沼津
20190112shimadasinpo
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UDOGIO TOUR
35【香川】UDOGIO TOUR 平澤尚実 松本優 藤原実佳.pdf
35【香川】UDOGIO TOUR 平澤尚実 松本優 藤原実佳.pdf
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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots
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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Everything You Need To Know About ChatGPT
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The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Product Design Trends in 2024 | Teenage Engineerings
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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
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How our culture helps to save energy.
Skeleton Culture Code
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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
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Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
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How to have difficult conversations
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Introduction to Data Science
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Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
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A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
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Everything You Need To Know About ChatGPT
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Product Design Trends in 2024 | Teenage Engineerings
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How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Third kanazwalivinglab2019
1.
2019年金沢フォーラム 関東学院大学 中泉ゼミ 第三回横浜金沢リビングラボ 経済学部教授 中泉拓也 1. はじめに 2. 海洋研究開発機構(JAMSTEC)と金沢区の観 光地との連携 3.
インスタグラムによるプロモーション 4. パークタウンきずなの会を小網代にお誘い 5. おわりに
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2019年金沢フォーラム 1. はじめに(テーマを選んだ問題意識) n 金沢区の観光客観光客年間約600万 人(平成26年度)のうち約6割は八景島 シーパラダイスが占める。 八景島 シーパラ ダイス, 393 その他, 213
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2019年金沢フォーラム 1. はじめに(テーマを選んだ問題意識) 1. 観光 点が線になってない。 – 名物も野菜も美味しい。
マルシェで 物語をつくる。三浦半島:小網代 2. 規制緩和 – 海岸線に流れ着いたものは横浜市 のものになる。 北や旅館:耐震基準 3. 農業 長島農園:キウイ
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2019年金沢フォーラム 1. はじめに(テーマを選んだ問題意識) 関係人口を増やす。 観光でも口コミを増やす。 4. インスタグラム インバウンドへの発信 5.
学生とのコラボ hakkey とのマッチング
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2019年金沢フォーラム 1. はじめに(昨年度の活動1) n 観光資源に関わる ヒアリング調査で、 金沢八景を中心に、 数多くの潜在的な 観光資源の存在や 歴史的価値が明ら かとなり、より網羅 的な調査活動を行 なった。
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2019年金沢フォーラム 1. はじめに(昨年の活動の成果1)県立金沢文庫 学芸員 西岡課長 (1)吉田兼好と金沢区のつながり: 「徒然草」の著者である吉田兼好(兼好法師)は金沢 にも来遊。「卜部(ウラベ)兼好状」(兼好が称名寺の 長老にあてた手紙の封筒)からも、確認されている (近年金沢八景に住んだこともあるという学説もあ る)。 (2) 明治憲法草創の碑 昭和10年、金子堅太郎により東屋の庭に「憲法草 創の碑」が建てられたが、昭和30年東屋の廃業に より、一時野島に移され、「歴史の道」整備の折、現 在の三叉路ロータリーに設置された。
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2019年金沢フォーラム 1. はじめに(昨年度の活動の成果2) n 金沢猫 「猫は貴重な経典類をネズミの害から防ぐために輸入さ れたという説がある。鎌倉時代に,金沢文庫では多量の 典籍をネズミから守るため、宋からよい猫を輸入した。こ れらは金沢猫と呼ばれ、近世までその名が残ったという。 (コトバンクより)」 n
花による観光振興 鎌倉などの有名な観光地でも花が有名な場所がある。 春は桜、夏は紫陽花など季節により花が移り変わって いるため飽きが来ないのが利点
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2019年金沢フォーラム 1. はじめに(今年度の課題1) 1. 八景島シーパラダイスからの地理的拡張 どのようにして八景島シーパラダイスの観光 客を広く金沢区の観光へ誘導するか? n
市町村を超えた連携 n サイクリングコースを提案 これらより、海洋研究開発機構(JAMSTEC)まで の経路について実際に散策した。
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2019年金沢フォーラム 1. はじめに(今年度の課題2) 2. 観光地のプロモーション どのようにしてこれらの観光スポットをPR するか n
インスタグラムによるプロモーション 成功事例として、葉山町のヒアリングを行 い、金沢区の観光PRにどのように利用する かを検討した。
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2019年金沢フォーラム 1. はじめに(今年度の課題3) 3. 成功事例の紹介と金沢区の皆さんへの紹介 n
金沢区の観光地は一見すると地味でも奥深 いものが多い。これらの良さをどのようにPRす るか、また実際にその方法について金沢区の 皆さんへ共有したい。 類似観光地の成功事例として、三浦市小網代を とりあげ、ボランティアウォークにパークタウンき ずなの会の皆様をお誘いした。
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2019年金沢フォーラム 1.1海洋研究開発機構(JAMSTEC)と金沢区 の観光地との連携 金沢区の観光振興のためには、金沢区のみなら ず、他地域との連携も必要である。中泉ゼミでは、 サイクリングコースを整備するなど、広範囲での 観光振興を検討してきた。 9月12日に横須賀の海洋研究開発機構 JAMSTECを訪問し、金沢区とのアクセスについ て確かめるべく、大学まで歩いた。
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2019年金沢フォーラム 1.1 JAMSTECでの様子
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2019年金沢フォーラム 1.3問題点:観光には危険な道 この部分 JAMSTECから関東 学院大学まで Google Mapに従っ て歩くことができる が、一部道路が狭 く、トラックが往復 する危険な道があ り、迂回路への誘 導などが必要。
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2019年金沢フォーラム 2.5 インスタグラム
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2019年金沢フォーラム 2. インスタグラムによるプロモーション インスタとは? n インスタ=Instagramの略語 n Instagramとは・・・携帯やスマートフォンで撮影 した画像を加工し共有できるモバイルアプリ n 位置情報やハッシュタグ付けも可能 n 特にハッシュタグで情報が拡散
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2019年金沢フォーラム 2.2インスタグラムでのPRに成功している葉山 町にインタビュー調査:ハッシュタグの選び方 1)ハッシュタグの選び方:ターゲット を絞る。 – インスタはハッシュタグでリーチを コントロールする。そのため、ハッ シュタグをうまく選ぶとニーズに届 きやすい。 – 葉山町では若い人の定住アピー ルが主目的のため、日本語、地元 密着の言葉のハッシュタグを使っ ている。 –
フォロワーは3万人弱(これも凄い 数字)だが、それが横浜市など周り の自治体に集中していて、見事に ターゲットを絞っている。
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2019年金沢フォーラム 2.3人気を集める方法に関する葉山町の情報 収拾の取り組み。 n オフ会で交流、写真展開 催で葉山に人を呼ぶ(移住 者トーク 町歩き撮影)。 n 有名インスタグラマーを参 考に。 n
インスタ映えしやすい投 稿:明るめ、コントラスト低 め、彩度高め。夕日の写真 を増やす。海の写真を増 やす。海に抜ける小道等。
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2019年金沢フォーラム 2.4葉山町の経験で、金沢区に生かせること 1. 外国人観光客受けし、 フォロワーの多いハッ シュタグを選ぶ。 2. オフ会を開く。金沢区 が好きな人に聞く。 3.
右の写真:ハッシュタ グやフォロワーの数で いいねの数が全く違う。
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2019年金沢フォーラム 3.1 パークタウン絆の会の皆さんを小網代に 1. 2019年1月
パークタウンきずなの会の会長に連 絡し、ボランティアウォークの参加者を募集 2. 2019年2月17日:金沢文庫駅で待ち合わせし、 三崎口で、小網代の公式ガイドの小網代野外 活動調整会議の皆さんと合流 3. 小網代野外活動調整会議の皆さんのガイドとボ ランティア 4. ボランティアウォーク終了後解散
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2019年金沢フォーラム 3.2 パークタウン絆の会の皆さんを小網代に 調整会議責任者の慶応大学岸名誉教授による小網代解説
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2019年金沢フォーラム 3.3 小網代ボランティアウォークを参考にした案 小網代の定例ボランティアウォークに参加したとき、観 光客が安心して歩けるスペースや環境整備がされてい ることに魅力を感じた。 ~案~ n 無料でガイドが歴史的建造物を説明しながら歩くイベ ント ボランティア参加を条件に歴史的建造物をガイドが無 料で説明。 n
歴史的建造物、称名寺を生かすボランティア 裏山の整備や登山道の整備、雑草の生い茂っている 場所に花壇やスロープを設置する。
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2019年金沢フォーラム 4.まとめ 1. 海洋研究開発機構(JAMSTEC)と金沢区の観光地と の連携 道路を整備したり、グーグルマップの案内を変更するな どして、通行を安全にすることが課題。 2. インスタグラムによるプロモーション オフ会、ハッシュタグの選び方の工夫、インスタ映えするス ポットを金沢区にも作るようにする。 3.
パークタウンきずなの会を小網代にお誘い 金沢区の地域の活性化にもつながるため、今後も継続して いきたい。また、金沢区でもボランティアウォークのような活 動を促進したい。
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