1.
Power of Satellite
in Africa
How satellite technology can help bridge the digital divide
on the continent
IAD 2014
Theodore Asampong
Sales Director
1

2.
According to some industry forecasts, Africa will record
the world’s largest population growth, from 1.1 billion to
2.4 billion, between now and 2050.
Africa
is the future

3.
Africa is the future
Source: Afrographique: Mapping the largest African nations, 2012
54 Countries in Africa
1 54
1 billion people in Africa
= 15% of the world2 15%
By 2030, 50% of
Africans will live in cities3 50%
By 2040, 1.1 billion
Africans will be of
working age4 1.1bn
French
English
Arabic
Portugese
Africa ’ s economic outlook for 2013 and
2014 is promising, confirming its healthy
resilience to internal and external shocks
and its role as a growth pole in an ailing
global economy. Africa ’ s economy is
projected to grow by 4.8% in 2013 and
accelerate further to 5.3% in 2014.
Source: AEO Report 2013
3

4.
Africa has the fastest growing middle
class in the world
4

5.
Africa | A rising market
 Strong demand for broadband and
connectivity in non-urban areas
 Data and voice services for telcos and
enterprises
 Mobile backhaul requirements for
2G/2.5G/3G expansion into rural areas
 Increased capacity has increased
demand for triple play services
 Government-led initiatives to bridge
the ‘digital divide’ and to ensure
secured access
 Local TV content production, digital
switch-over and proliferation of low-cost
digital tuners and LCD screens enabling
large potential for Pay-TV, Free-To-Air &
Free-To-View platforms
5

6.
6
Africa TV homes by reception mode (in million)
Source: Dataxis, 2014
0
20000
40000
60000
80000
100000
120000
140000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
100m
86m
62m
DTT
Terrestrial
Satellite
1mCable
TV HH will continue to grow in Sub-Saharan Africa

7.
4,000 17,000
7
Number of channels
GDP
The Media in Sub-Saharan Africa Is Still Growing !
2011 2021
Source: SES Analysis, Euroconsult
TV Channels to grow from 4,000 to 17,000
Growing economies want more channels
Economic growth strongly correlates with growth of TV channels

8.
Connecting you
to Africa

9.
 Johannesburg
 Accra
 Addis
Ababa
Our regional presence
10

10.
SES’ Satellite fleet in Africa
In orbit To be launched Expected orbital
position
Inclined

11.
SES’ Global Access Network
With our Global Access Network we ensure
our customers are connected to the world’s
leading satellite fleet, through our extensive
fiber reach and our network of teleports.

12.
13
Our powerful
coverage
addresses Africa
challenges in:
 Bridging the digital divide and connect the
unconnected
 Providing fast and cost effective solution to
reach the Digital migration deadline
 Supporting Governments initiatives in
delivering Hosted payloads solutions

13.
> Bridging the
digital divide and
connecting the
unconnected in
Africa…

14.
Africa | Bridging the Digital Divide
15
 300 million people are over 50km from their
fibre or cable broadband connection – the
greater the distance the worse the connection
quality
 400 million people have no internet access
at all
 In 20 years the number of cities with over 10
million inhabitants will double, driving
demand for connectivity
 Fibre bridges the digital divide between the
Western World and Africa, but does not
bridge the digital divide within Africa between
urban and non-urban areas
 Satellite provides efficient way of connecting
the majority of the 700 million unconnected
people
 Strong or growing demand for broadband and
rural connectivity, data and voice services for
telcos, mobile operators, enterprises and
government services (education, health)

15.
How do we serve?
Some applications in Africa
16
Telemetry & Surveillance
eSchools eHealthResidential Broadband
Internet Kiosk

16.
> What do we do to
support the digital
migration in Africa...

17.
SES Caravans
A series of workshops across Africa
 November 2011 : SES Kicked off the caravans
 Why?
- Provide a greater understanding of the challenges
and opportunities within Africa’s telecommunications industry.
- Provide a knowledge sharing workshop environment
to the key industry players (digital migration)
- Create a platform for networking
 Participants :
- Broadcasters, Regulators, Mobile network operators, and government
representatives from the telecommunications and communications ministries
- All curious to gain more knowledge on satellite communications and how this
can support digitalization.

18.
19
Hybrid Satellite / Terrestrial Concept
High Population
Density Area
Indoor Receivable
Medium Population
Density Area
Outdoor Receivable
Low Population
Density Area
Head-end
feed
Encoding and
Content
Management
DTT
Headend
DTH satellites
Content
Providers
DTH delivers
either the same
lineup as DTT
households or
different content
Satellite offering can be re-utilized to feed DTT networks if network architecture is aligned

19.
The perfect combination:
Hybrid infrastructure
Leveraging the core strengths of satellite and terrestrial infrastructure
delivers optimized economics to deliver multi-play
Satellite
▲ 100% reach
▲ Consistent quality all over the footprint
▲ Short time-to-market
▲ Ideal for broadcast and multicast
distribution; most efficient for linear
content
▲ Best possible quality and future-proof
(4K, 8K, IPv6, ...)
▲ Cost of adding marginal subscriber =
$0
Terrestrial networks
▲ Suited for urban connected high ARPU
consumers
▲ Upsell broadband offering throughout triple
play
▲ Leverage customer base by increasing
ARPU
▲ Backup for terrestrial networks
▲ Ideal for interactivity
20

20.
Powerful Ku-band coverage in WA
21
ASTRA-2F Ku-bandSES-4 Ku-band

21.
> We offer hosted
payloads
opportunities to
governments...

22.
Hosted payload
23

23.
SES is your right partner

24.
SES, a global trusted partner
We lease satellites' capacity to help you increase your market share and reach new
customers worldwide
We deliver end to end DTH solution to our partners, thanks to our in house expertise
(from content management to content distribution via different infrastructures)
We offer a wide range of data platforms solutions to the enterprise communications
market as well as to governments and institutions:
Bi-directional broadband internet solutions, DVB, SCPC and VNO services
Our teleport solutions act as a gateway to our satellite fleet. By leveraging SES’
teleports, service providers can reduce their investment in earth station equipment
SES offers a wide range of satellite-based engineering services and technical
expertise to deliver consultancy services, turnkey ground system and maintenance and
operations services to customers from various industries
We invested in O3b to provide a next-generation satellite constellation which combines the
reach of satellite with the speed of fibre, providing customers with affordable, low
latency, high bandwidth connectivity.

25.
Contact us
 Johannesburg
 Accra
 Addis
Ababa
Africa Head Office:
The Pivot, Block E 2nd floor • Monte Casino Blvd •
Fourways • Johannesburg • South Africa
Tel: +233 244 314 661
www.ses.com/africa
Twitter.com/SES_Satellites
Linkedin.com/company/SES
Youtube.com/SESVideoChannel
Facebook.com/SES.YourSatelliteCompany
26
theodore.asampong@ses.com

26.
Thank you!