1. Revised Learning Questions for
(Chapters 1-4, 6-9)
Group 1
Nailah P. Cristobal
December 30, 2011
Marketing Management Class of
Prof. Remigio Joseph De Ungria
1
Colorful Me http://nailah08.blogspot.com
2. TOP 10 Learning Questions for
(Chapter #1)
Paul Abigan
December 15, 2011
Chapter 1 21st Century Marketing, Abigan
2
3. Which is most difficult to
market?
A. Events
B. Ideas
C. Services
D. Experiences
E. Healthcare
3
4. Which is most difficult to
market?
A. Events
B. Ideas
C. Services
D. Experiences
E. Plans
4
6. Healthcare?
There are two strongly distinctive aspects of health
care. One is that you don’t know when or whether you’ll
need care — but if you do, the care can be extremely
expensive. The big bucks are in triple coronary bypass
surgery, not routine visits to the doctor’s office; and
very, very few people can afford to pay major medical
costs out of pocket.
This tells you right away that health care can’t be sold
like bread
http://krugman.blogs.nytimes.com/2009/07/25/why-markets-cant-cure-healthcare/
6
7. Which is most difficult to
market?
A. Events
B. Ideas
C. Services
D. Experiences
E. Healthcare
7
8. Which is most difficult to
market?
A. Events
B. Ideas
C. Services
D. Experiences
E. Plans
8
9. Top 10 Questions
(Chapter #2)
Catherine Ansay
December 15, 2011
Chapter 2 Marketing Management, Kotler 14th ed
8
10. The shared
experiences, stories, beliefs
and norms that characterize an
organization.
a) Business Mission
b) Vision, Mission and Values
c) Corporate culture
d) Organizational environment
e) Corporate environment
9
11. _______ is the shared
experiences, stories, beliefs and
norms that characterize an
organization.
A. Business Mission
B. Company Vision, Mission and Values
C. Corporate Culture
D. Organizational Environment
E. Corporate Environment
10
12. Corporate Culture
Corporate
Culture
Standards that govern the operation of the business
11
13. Corporate Culture
Corporate culture is defined as the shared
experience, stories, beliefs and norms that
characterize an organization.
A customer-centric culture can affect all
aspects of an organization.
12
14. The shared
experiences, stories, beliefs and
norms that characterize an
organization.
a) Business Mission
b) Vision, Mission and Values
c) Corporate culture
d) Organizational environment
e) Corporate environment
13
15. _______ is the shared
experiences, stories, beliefs and
norms that characterize an
organization.
A. Business Mission
B. Company Vision, Mission and Values
C. Corporate Culture
D. Organizational Environment
E. Corporate Environment
14
16. Top 10 Questions
(Chapter #2)
Catherine Ansay
December 15, 2011
Chapter 2 Marketing Management, Kotler 14th ed
15
17. The following define the major
competitive spheres within which
the company will operate except
______.
a) Industry
b) Product and applications
c) Market Segment
d) All of the Above
e) None of the Above
16
18. Which of the following defines the
major competitive spheres within
which the company will operate?
a) Industry
b) Product and Applications
c) Market Segment
d) All of the Above
e) None of the Above
17
19. Competitive Spheres
Industry
Products and applications
Competence
Market segment
Vertical
Geographical
18
20. Competitive Spheres
Industry – companies operate in only one industry
Products and applications – firms define the
range of products and applications they supply
Competence – firms identify the range of
technological and other core competencies they
master and leverage
Market segment – type of market or customers
companies serve
Vertical – number of channel levels from raw
materials to final product distribution
Geographical – range of regions, countries or
country groups in which companies operate
19
21. The following define the major
competitive spheres within which
the company will operate except
______.
a) Industry
b) Product and applications
c) Market Segment
d) All of the above
e) None of the above
20
22. Which of the following define the
major competitive spheres within
which the company will operate?
A. Industry
B. Product and Applications
C. Market Segment
D. All of the Above
E. None of the Above
21
23. TOP 10 Learning Questions for
Chapter 3 : Gathering
Information and Scanning the
Environment
Nyel Berroya
December 15, 2011
www.danielberroya.blogspot.com 23
24. Which statement is false in the natural
environment trends?
A. The earth raw materials consist of the infinite,
the finite, renewable, and the finite
nonrenewable.
B. Some industrial activity will inevitably damage
the natural environment.
C. One finite nonrenewable resource, oil, has
created serious problems for the world
economy.
D. Governments vary in their concern for and
efforts to promote landfill system.
E. None of the above
www.danielberroya.blogspot.com
23
25. Which statement is false in the natural
environment trends?
A. The earth raw materials consist of the infinite,
the finite, renewable, and the finite
nonrenewable.
B. Some industrial activity will inevitably damage
the natural environment.
C. One finite nonrenewable resource, oil, has
created serious problems for the world
economy.
D. Governments vary in their concern for and
efforts to promote a hazard-free environment.
E. None of the above
www.danielberroya.blogspot.com
24
26. Natural Environment…
Shortage of raw
materials
Increased
Energy costs
Anti-pollution
pressures
Government
protections
www.danielberroya.blogspot.com
25
27. What is Natural Environment?
The natural environment involves all the natural
resources, such as raw materials or energy sources,
needed by or affected by marketers and marketing
activities.
The market environment is a marketing term and
refers to actors and forces that affect a firm’s ability
to build and maintain successful relationships with
customers. Three levels of the environment are:
Micro (internal) ; Meso environment ; Macro
(national) environment.
www.danielberroya.blogspot.com
26
28. Which statement is false in the natural
environment trends?
A. The earth raw materials consist of the infinite,
the finite, renewable, and the finite
nonrenewable.
B. Some industrial activity will inevitably damage
the natural environment.
C. One finite nonrenewable resource, oil, has
created serious problems for the world
economy.
D. Governments vary in their concern for and
efforts to promote landfill system.
E. None of the above
www.danielberroya.blogspot.com
27
29. Which statement is false in the natural
environment trends?
A. The earth raw materials consist of the infinite,
the finite, renewable, and the finite
nonrenewable.
B. Some industrial activity will inevitably damage
the natural environment.
C. One finite nonrenewable resource, oil, has
created serious problems for the world
economy.
D. Governments vary in their concern for and
efforts to promote a hazard-free environment.
E. None of the above
www.danielberroya.blogspot.com
28
30. TOP 10 Learning Questions for
Ch 4: Conducting
Marketing Research and
Forecasting Demand
Ma Alexandria Bulaon
December 16, 2011
30
31. The following are Questionnaire Do’s
and Don'ts except:
A. Avoid negative
B. Avoid jargon
C. Avoid hypotheticals
D. Avoid ambitious words
E. Avoid sophisticated words
30
32. The following are Questionnaire
Don'ts except:
A. Avoid negative
B. Avoid jargon
C. Avoid hypotheticals
D. Avoid ambitious words
E. Avoid sophisticated words
31
34. Ambiguous
- lacking clearness or definiteness; obscure;
indistinct:
Ambitious
- eagerly desirous of achieving or obtaining
success, power, wealth, a specific goal, etc.
33
35. The following are Questionnaire Do’s
and Don'ts except:
A. Avoid negative
B. Avoid jargon
C. Avoid hypotheticals
D. Avoid ambitious words
E. Avoid sophisticated words
34
36. The following are Questionnaire Don'ts
except:
A. Avoid negative
B. Avoid jargon
C. Avoid hypotheticals
D. Avoid ambitious words
E. Avoid sophisticated words
35
37. TOP 10 Learning Questions for
Chapter 6: Analyzing Consumer Markets
Jem Caraig
December 16, 2011
For use in the Marketing Management Class of
Prof. Remigio Joseph De Ungria
http://jemcaraig.blogspot.com 37
38. These Herzberg Theory
definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that
distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
however, satisfiers be present.
D. One implication of Herzberg Theory is sellers should do their
best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should
identify the major satisfiers or motivators of purchase in the
market and then supply them.
http://jemcaraig.blogspot.com 38
39. The following Herzberg Theory
definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that
distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
however, satisfiers must be present.
D. One implication of Herzberg Theory is sellers should do their
best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should
identify the major satisfiers or motivators of purchase in the
market and then supply them.
http://jemcaraig.blogspot.com 39
40. Herzberg’s Two-Factor Theory
Employees
Dissatisfaction Positive
not dissatisfied,
and satisfaction and
but not
Demotivation motivation
motivated
Hygiene Motivator
Factors Factors
http://jemcaraig.blogspot.com 40
41. Herzberg’s Two-Factor Theory
Employees
Dissatisfaction Positive
not dissatisfied,
and satisfaction and
but not
Demotivation motivation
motivated
Hygiene Motivator
Factors Factors
http://jemcaraig.blogspot.com 41
42. These Herzberg Theory
definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that
distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
however, satisfiers can be present.
D. One implication of Herzberg Theory is sellers should do their
best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should
identify the major satisfiers or motivators of purchase in the
market and then supply them.
http://jemcaraig.blogspot.com 42
43. The following Herzberg Theory
definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that
distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
however, satisfiers must be present.
D. One implication of Herzberg Theory is sellers should do their
best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should
identify the major satisfiers or motivators of purchase in the
market and then supply them.
http://jemcaraig.blogspot.com 43
44. Top 10 Questions for
(Chapter #7)
Marika Chavez
December 15, 2011
Chapter 7 Marketing Management, Kotler 14th ed
44
45. In the Buying Center, who are the
people who define specifications and
provide information for evaluating
alternatives
A. Initiators
B. Influencers
C. Deciders
D. Buyers
E. Approvers
45
46. In the Buying Center, ________ are the
people who define specifications and
provide information for evaluating
alternatives.
A. Initiators
B. Influencers
C. Deciders
D. Buyers
E. Approvers
46
48. The Buying Center
1. Initiators –Uses other organization who request that something be
purchased.
2. Users – Those who will use the product or service.
3. Influencers – People who influence the the buying decision, often by
helping define specifications and providing information for evaluating
alternatives.
4. Deciders – People who decide on the product requirements for
suppliers.
5. Approvers – People who authorize the proposed action for the
deciders or buyers.
6. Buyers – People who have the formal authority to select the suppliers
or information from reaching members of the buyer center.
7. Gatekeepers – People who have the power to prevent sellers or
information from reaching the members of the buying center.
48
49. In the Buying Center, who are the
people who define specifications and
provide information for evaluating
alternatives
A. Initiators
B. Influencers
C. Deciders
D. Buyers
E. Approvers
49
50. In the Buying Center, ___________ are the
people who define specifications and
provide information for evaluating
alternatives.
A. Initiators
B. Influencers
C. Deciders
D. Buyers
E. Approvers
50
51. TOP 10 Learning Questions for
(Chapter 8- Identifying
Market Segments and
Targets)
Nailah P. Cristobal
December 16, 2011
Marketing Management Class of
Prof. Remigio Joseph De Ungria
51
Colorful Me
52. ___________ are consumers who buy only one
brand all the time.
A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists
http://nailah08.blogspot.com 52
53. What type of consumers buy only one brand
all the time?
A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists
http://nailah08.blogspot.com 53
55. 4 Groups Based on Loyalty
Status
Hard-core loyals-Consumers who buy only one
brand all the time.
Split loyals-Consumers who are loyal to two or
three brands.
Shifting loyals-Consumers who shift loyalty from
one brand to another.
Switchers-Consumers who show no loyalty to any
brand.
http://nailah08.blogspot.com 55
56. ___________ are consumers who buy only one
brand all the time.
A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists
http://nailah08.blogspot.com 56
57. What type of consumers buy only one brand
all the time?
A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists
http://nailah08.blogspot.com 57
58. Top 10 Learning Questions for
Chapter 9
Creating Brand Equity
Roche Deluta
December 15, 2011
V56 Marketing Class of
Prof. Remigio Joseph De Ungria
Chapter 9 Marketing Management, Kotler 14th ed
http://www.slideshare.net/rochedeluta 58
59. Holistic marketers emphasize three
important new theme in designing
brand-building marketing programs.
Which one does not include?
A. Integration
B. Internalization
C. Impersonation
D. Personalization
E. None of the above
http://www.slideshare.net/rochedeluta 59
60. Holistic marketers emphasize three
important new themes in designing brand-
building marketing programs except for
one?
A. Integration
B. Internalization
C. Impersonation
D. Personalization
E. None of the above
http://www.slideshare.net/rochedeluta 60
62. Designing Holistic Marketing
Activities
Personalization Integration Internalization
Personalizing marketing
is about making sure
the brand and its Integration marketing is about
mixing and matching marketing Internal branding is activities and
marketing are relevant processes that help to inform
as possible to as many activities to maximize their
individual and collective effects and inspire employees.
customers as possible
http://www.slideshare.net/rochedeluta 61
63. Holistic marketers emphasize three
important new theme in designing
brand-building marketing programs.
Which one does not include?
A. Integration
B. Internalization
C. Impersonation
D. Personalization
E. None of the above
http://www.slideshare.net/rochedeluta 62
64. Holistic marketers emphasize three
important new themes in designing brand-
building marketing programs except for
one?
A. Integration
B. Internalization
C. Impersonation
D. Personalization
E. None of the above
http://www.slideshare.net/rochedeluta 63
65. Revised Learning Questions for
(Chapters 1-4, 6-9)
Group 1
Nailah P. Cristobal
December 30, 2011
Marketing Management Class of
Prof. Remigio Joseph De Ungria
65
Colorful Me http://nailah08.blogspot.com