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How to build your 

own medium with
WordPress.com
Nagesh Pai
@nagpai
WordCamp Kochi - 18 Feb 2017
About me
• Happiness Engineer with Automattic - Joined Jan 2017
• Freelancer + Corporate Jobs + Moonlight Prof earlier
• C...
Why this topic?
Building your own medium is now easier
Tips on Getting started with your own medium
Tips on Promoting your...
The Kerala Inspiration!
Literacy + Ideas = Expression / Media
Quick Call of Hands
Have you ever felt like……. ??
“
”
I can write well and rhyme well, 

though I’m not a writer or a poet
“
”
I am okay with singing 

I have my own style 

Not sure if it will pull audience?!
“
”
I ain’t a politician nor journalist.

I do have a view though about 

things around me
“
”
I am not a qualified teacher

I would like to study together 

with students worldwide
“
”
Ideas that spread, succeed!

ref : Seth Godin

https://www.ted.com/talks/seth_godin_on_sliced_bread
All of us deserve a 

medium of our own!
+
Why this topic?
Building your own medium 

is now easier
Tips on Getting started with your own medium
Tips on Promoting yo...
How ??
• Infrastructure + Distribution - then and now
• Cost of Press vs WordPress :-)
• Sites can be built with zero budg...
Why this topic?
Building your own medium is now easier
Getting started
Tips on Promoting your medium
The Road ahead!
Getting Started…
• Choose your area of expertise / passion
• Begin free on a platform like WordPress.com
• (http://wordpre...
Getting Started…
• Content is the king.. don't be shy of starting with a
subdomain
• Invest and upgrade at the right time
...
Why this topic?
Building your own medium is now easier
Tips on Promoting your medium
The Road ahead!
Getting started with ...
Promote!
• Publish first on your website
• Share links with summary on your own social media
handles
• Sharing list - Map ...
Why this topic?
Building your own medium is now easier
Tips on Promoting your medium
The Road ahead!
Getting started with ...
A marathon of 

many small steps!*
• Become a “Level up” user of WordPress.com
• Upgrade to Plans as per requirement
• Opt...
“
”
I am in a marathon, not a sprint, and no matter how far away the
goal is, the only way to get there is by putting one ...
Thanks
Nagesh Pai
@nagpai
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How to Build your own Medium using WordPress.com

From my talk delivered at WordCamp Kochi. Some idea on how you can create your own medium, to spread your ideas. Begin with zero investment, create value and then scale up towards a full blown medium

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How to Build your own Medium using WordPress.com

  1. 1. How to build your own medium with WordPress.com Nagesh Pai @nagpai WordCamp Kochi - 18 Feb 2017
  2. 2. About me • Happiness Engineer with Automattic - Joined Jan 2017 • Freelancer + Corporate Jobs + Moonlight Prof earlier • Created and Managed a Community Website - RadioIdli.net • ^^^ basis of my career in WordPress and Digital • Music and Nature Photography among key interests • Not good with coding yet!
  3. 3. Why this topic? Building your own medium is now easier Tips on Getting started with your own medium Tips on Promoting your medium The Road ahead!
  4. 4. The Kerala Inspiration! Literacy + Ideas = Expression / Media
  5. 5. Quick Call of Hands Have you ever felt like……. ??
  6. 6. “ ” I can write well and rhyme well, though I’m not a writer or a poet
  7. 7. “ ” I am okay with singing I have my own style Not sure if it will pull audience?!
  8. 8. “ ” I ain’t a politician nor journalist. I do have a view though about things around me
  9. 9. “ ” I am not a qualified teacher I would like to study together with students worldwide
  10. 10. “ ” Ideas that spread, succeed! ref : Seth Godin https://www.ted.com/talks/seth_godin_on_sliced_bread
  11. 11. All of us deserve a medium of our own! +
  12. 12. Why this topic? Building your own medium is now easier Tips on Getting started with your own medium Tips on Promoting your medium The Road ahead!
  13. 13. How ?? • Infrastructure + Distribution - then and now • Cost of Press vs WordPress :-) • Sites can be built with zero budget and by intuitive self-learning ( learn.wordpress.com ) • Use Social Media as bulletin boards • Be Careful - Ownership and portability of your content!
  14. 14. Why this topic? Building your own medium is now easier Getting started Tips on Promoting your medium The Road ahead!
  15. 15. Getting Started… • Choose your area of expertise / passion • Begin free on a platform like WordPress.com • (http://wordpress.com/start ) • Publish regularly - content calendar? • Focus more on the content in initial period .. design can be tweaked further later 1…2…3.. See you at wordpress.com/start
  16. 16. Getting Started… • Content is the king.. don't be shy of starting with a subdomain • Invest and upgrade at the right time • Eg - labnol.org , radioidli.net , • Ajay Shah’s blog on economics (on blogger) 1…2…3.. See you at wordpress.com/start
  17. 17. Why this topic? Building your own medium is now easier Tips on Promoting your medium The Road ahead! Getting started with your own site
  18. 18. Promote! • Publish first on your website • Share links with summary on your own social media handles • Sharing list - Map out likeminded groups where you can share without “Spamming” • Comment genuinely on similar blogs • DailyPost.WordPress.com https://en.support.wordpress.com/getting-more-views-and-traffic/
  19. 19. Why this topic? Building your own medium is now easier Tips on Promoting your medium The Road ahead! Getting started with your own site
  20. 20. A marathon of many small steps!* • Become a “Level up” user of WordPress.com • Upgrade to Plans as per requirement • Option - upgrade to a self hosted WordPress.org website • Hopefully one day you will be a WordPress VIP customer!
  21. 21. “ ” I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day -* The Automattic Creed https://automattic.com/creed/
  22. 22. Thanks Nagesh Pai @nagpai

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