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Japanese ICT Marketand Strategy of AsianMarket for Startups! 07th Feb 2013 Powered by! The Glocal Company Open Meetup Inc.
Japan overview / Basic indicator Population GDP PPP Population : 127M Japan 127,619,200 6,125,842 35,578 male female Thailand 67,444,960 367,875 10,204 1) Aging -‐ Healthcare service -‐ Service for Aged person Japan 2) Economically mature -‐ Something diﬀerent Similar Problem -‐ High quality -‐ Higher request 3） Inﬂexibility of Companies Thailand
Local Economy of Japan Dubai ≒ Shiga Pref. (Local District)
Japan overview / Location Looking for Local Area more !! Nagoya : Toyota, many ! manufacturing Sendai : Revival support by Gov. Tokyo : Metropolitan Kyoto : Some international companies Osaka : Second large city, medicine Kobe : P&G, big port Hakata : Try to international Naha : IT Park, Data Centre
Japan overview / General Indicator Income : Monthly around 70k THB (Graduated Univ, First year) Not big gap (Large Middle Class) compared to other countries Credit Card Penetra;on : 310% But sRll lower usage than other developed countries e-‐commerce rate (online/oﬄine) = around 3% (2011) -‐ Travel : around 6% -‐ House hold goods, Electrical goods : 4% -‐ Fashion, accessory : around 1% -‐> Korea 10% Source : Ministry of Economy and others
Japan Shopping (e-commerce) site PV Ranking 0" 500,000,000" 1,000,000,000" 1,500,000,000" 2,000,000,000" 2,500,000,000" 3,000,000,000" 3,500,000,000" Rakuten"Ichiba" Amazon"Yahoo!"Shopping" Rakuten"Travel" Zozo"Resort" Hot"Pepper" Kakaku.com" Rakuten Ichiba Market Place type Moving to Market Place type Yahoo! Shopping hcp://shopping.yahoo.co.jp/
Still “Yahoo! Japan” is top portal site in Japan Korean Top Naver China Baidu Design, Colorful & harmony, Portal (List) 0" 2,000,000,000" 4,000,000,000" 6,000,000,000" 8,000,000,000" 10,000,000,000" Yahoo!"Japan" Google"Japan" Facebook"
Top Travel site “Rakuten Travel” Hotel, Air, Train (ParRal), Bus, Local & Oversea, Package tour…
Success of Zozotown.com / Fashion EC Typical e-‐commerce site has a lot of Text explanaRon To use Social Buying funcRon and more hcp://zozo.jp/
Some Success examples Korean service in Japan More natural and visible
Other popular sites Kakaku.com Comparison of goods to e-‐commerce shop Hotpepper.jp Restaurant etc.. and Coupon Free Paper
Delivery system & Payment Sagawa Yamato Charge Direct Delivery to users Others 6% 9% To get signature by users Convinience Store 9% CreditCard 45% BankTransfer 15% Cashondelivery 16% Payment Gateway Service Payment Method
Convenience Store in Japan Bank, Payment, Delivery and more. They are providing many services 0" 2000" 4000" 6000" 8000" 10000" 12000" 14000" 16000" Seven"Eleven" Lawson" FamilyMart" Circle"K" Mini"Stop"
Japan overview / Mobile and ICT Indicator Mobile Penetra;on : More than 100% 3G PenetraRon around 100%, LTE becomes popular Smartphone Penetra;on : Around 40% Android : iOS = 7:3 Flat rate : around 1300 THB -‐ / Total 2000 THB -‐ Internet Penetra;on : around 80% ADSL : 650 THB -‐ / 50Mbps -‐ OpRcal : 800 THB-‐ / 100Mbps -‐ Mobile : 700 THB -‐ / 40Mbps -‐
Japan Mobile Scene KDDI% Docomo% Sobank% Mobile Operator Share Smartphone Shipment more than 70% Docomo doesn’t have iOS and push Android ** Mobile Gaming are used country side more
au Smartpath Free apps DL Storage Coupon Point Security Constant fee 124 THB / month AddiRonal Contents
Incubation activities of Mobile Operators Incuba;on Program & Funding Docomo InnovaRon Ventures KDDI Open InnovaRon fund Fund size : Around 100M USD Fund size : Around 50M USD One of top media (TV etc) company fund Around 15M USD Social, Smartphone apps, New media tech hcp://www.fujimediahd.co.jp/
Popular IT company List Mobile Gaming Social Ec-‐comparison Mobile, Internet, Publishing Gaming Social Gaming Ads, Portal, commerce Gaming Ads and service Gaming Commerce, Stock
Japan Information Service Oversea business export Import Many ICT companies are struggle of oversea business. COLLABORATION more Source : Ministry of Economy and others
Japan advertising companies Total adver;sing companies Online / Digital / Agencies
Some Unique Service in Japan Anonymous bulleRn board system Video service with comments hcp://www.2ch.net/ hcp://www.nicovideo.jp/
Japanese Startup Ecosystem (Not all! There are many others!) Angels Some Angels Media Seed IncubaRon Early Growth Later Event * Not Including all related org/companies
Some success Japanese Startups/Ventures examples hcp://crowdworks.jp/ hcp://www.oisix.com/ (Went to public) hcp://gu3.co.jp/ (Go to IPO) hcp://o.omiai-‐jp.com/
In my Opinion for Japan Startups…. 1) BtoC and CtoC are a licle diﬃcult except “Job Market” In short, have good MoneRzaRon model or not 2) Social Gaming / Smartphone apps are a licle down 3) BtoB services are becer posiRon Y-‐com, 500 Startups, Rocket Internet are… More focus on MoneRzaRon, More GlocalizaRon (See market)
Japan Offshore Development except Thailand China China is sRll big bad higher labor cost Bangladesh Oﬀshore dev. India Taiwan Training Gaming design, Smartphone apps Sri Lanka Philippine Oﬀshore dev BPO and English based Oﬀshore dev. Myanmar Vietnam Oﬀshore development Oﬀshore Dev. (tech) Indonesia Oﬀshore development Singapore Cinema industries Head Quarter, First step
Vietnam and Philippine Development / BPO Vietnam Accenture in Philippine US tends to develop in Philippine (BPO) because of English On the other hand, High Tech to East Europe, Russia
Thailand Offshore / Collaboration Design and CreaRve CollaboraRon to Thailand and Myanmar Japanese residents
Korean Market Kakao Shock! By Gaming 90 % PenetraRon Smartphone 70%, Android 90% Trading Card Gaming from Japan Japan is Line and Buy Stumps Tech Media
Korean Market tends to have huge Platform e-‐commerce two giant Plauorm hcp://www.cafe24.com/ hcp://www.makeshop.co.kr/
Korean some service in SEA hcp://www.vingle.net/ hcp://www.wishtrend.net/
Korean / Japan Promotion Differences Korea Japan LisRng ads Blog are eﬀecRve Ads are sRll eﬀecRve More focus on CommuniRes More focus on Reviewing site Naver Cafe etc.. AppBank, Other higher PV site
Taiwan Market e-‐commerce, Gaming are main Startups Tech Media hcp://www.inside.com.tw/ hcp://techorange.com/ Similar Service iCook CookPad
Taiwan Service in SEA Cubie Messenger hcp://cubie.com/ Taiwan and Korea service tends to more social, community, matching and DaRng compared to Japan service
Outbound Business of Thailand Top Manufacturing points in SEA BtoB Marketplace of Manufacturing Tourism, Restaurant, foods Delivery, Search and more Real estate Business Market Place, InformaRon Medical Care Medical tourism, Database Focus on strength points
Collaboration! Japan ICT companies are lack of experiences in Oversea market Economic Mature, so many service, business model are exisRng CollaboraRon to Thailand and SEA market! To develop new Thailand ICT market with!
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