The document discusses various propaganda techniques used to influence opinions and decisions. It describes techniques like bandwagon, name-calling, testimonials, glittering generalities, plain-folks appeals, transfer, emotional words, faulty reasoning, and fear. These techniques are used by advertisers, politicians, and the media to persuade people in their choices of candidates, products, or ideas by associating them with popular opinions or feelings. The document advises people to make informed choices by considering the source of information, checking for propaganda techniques, and listening to their own judgment.

1. Propaganda techniques in the media Whose voice guides your choice? Clipart-Microsoft Office XP 2002

2. How do you decide who is the best candidate… Clipart-Microsoft Office XP 2002

3. or which is the best toothpaste ? Clipart-Microsoft Office XP 2002

4. Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts. Clipart-Microsoft Office XP 2002

5. Are they facts at all, or is the advertiser using propaganda techniques to persuade you? Clipart-Microsoft Office XP 2002

10. For example: If the whole world uses this VISA card, you must need one too. Bank of the World Visa Card- You can use it from Tennessee to Timbuktu- anywhere you travel in whole wide world !! Sign up today at www.bowvisa.com Clipart-Microsoft Office XP 2002

12. For example: Do we want a mayor who will leave us in debt? Spending grew 100% under Mayor Moneybags! Clipart-Microsoft Office XP 2002

14. For example: If we drink milk we will all be as famous as Milly the model. Milly the Model asks, “Got Milk?” Clipart-Microsoft Office XP 2002

16. For example: If you want to be brighter, you’ll support Bill Brite. Look on the bright side! Vote for Bill Brite ! Clipart-Microsoft Office XP 2002

18. For Example: We want a Jim Smith, a mayor who supports the regular American worker. Vote for Smith Clipart-Microsoft Office XP 2002

20. For example: Joe uses symbols of America to tie his restaurant to American values for Independence Day. Celebrate the American Way this 4 th of July- Eat at Joe’s Joe’s Barbeque Clipart-Microsoft Office XP 2002

22. For example: What feelings are inspired by the words “true love”? If you wear this cologne will someone fall in love with you? True Love Clipart-Microsoft Office XP 2002

24. For example: Does this mean that teachers need medication to keep their cool during the school day ? More teachers recommend Calm-me to help them make it through the day Clipart-Microsoft Office XP 2002

26. For example: If you use Safety Ware it will people from stealing your identity-or will it? Guard against Identity theft Use Safety Ware www.safetyware.com Clipart-Microsoft Office XP 2002

27. How do we make sure that we are making informed choices, instead of allowing others to sway us in our decision-making? Clipart-Microsoft Office XP 2002

29. and, most importantly, WHEN WE LISTEN TO OUR OWN VOICES ! www.scottish.parliament.uk/ educationservice