U.S. Government Initiatives to Promote Higher Education

U.S. Government Initiatives to Promote U.S.
Higher Education Overseas
NAFSA Region XII
Wednesday, October 24, 2012
San Jose, CA
Douglas Wallace
Senior Commercial Officer
US Commercial Service– San Francisco, CA
Douglas.Wallace@trade.gov

Gabriela Zelaya
International Trade Specialist
US Commercial Service – San Jose, CA
Gabriela.Zelaya@trade.gov

Agenda
• U.S. Commercial Service programs and services
for education institutions by Douglas Wallace,
CS San Francisco, CA

• Study California initiative and update by
Gabriela Zelaya, CS San Jose, CA

• Open for Q&A and Discussion

U.S. Commercial Service

Network: U.S. Commercial Service
 150 offices in 80 countries
 100 locations across U.S.
 Global Education & Training Team

Domestic Field Offices International Field Offices

Mission:
• Promote the exports of U.S. goods and services
• Work with federal agencies, NAFSA, AAIEP, consortia, partners

* U.S. Education services sector earned just over $20.23 billion during the 2010/2011 academic
year, making it one of the largest and most visible American services exports.

(NAFSA, 2010/2011 Economic Impact Statement,
http://www.nafsa.org/Explore_International_Education/Impact/Data_And_Statistics/What_Is_the_Value_of_Internati
onal_Students_to_Your_State_/ )

U.S. Commercial Service

 Programs and Services:
– Market Research Reports
– Webinars
– Catalogue Road show
– Virtual Education Fair
– Visiting Education Delegations
– U.S. Government Education Trade Missions
– Support Domestic and International Education Trade Fairs
– U.S. Commercial Service Business Development via Gold Key and
International Partner Search
– Study Consortia and Websites

Market Research
 List of recent titles
– China: Guangdong Education Report
– Education and Training Services – A Top Export Prospect for Mexico
– Sweden: International Student Recruitment
– Destination Trends
– Visa
– Competitor Markets
– Best in US
– Testing for US schools

 http://www.export.gov
– Market Research
• Market Research Library
– Search “Education” under “Services Industry” Reports

Webinars
Upcoming:
 International Student Recruitment in Saudi Arabia (November 19, 2012)
 International Student Recruitment in Israel Webinar (Late Fall/Winter
2012)
Past Webinars
 Brazil Webinar
 Strategies to Recruit Students from Chile
 Tapping into Northeast China's Under-tapped Education Market
 Canada Webinar
 Hong Kong Overview Webinar
 Education in Venezuela
 Getting the Most out of Trade Shows
 International Recruiting
 U.S. State Department Visa Program
 U.S. Visa Facilitation for Business Traveler

Webinar Sample
2 for 1 Webinar on Recruiting Students from Hong Kong and Southern China

DATE: December 2009 (NEW DATE!)
TIME: 5:00pm PST, 7:00pm CST, 8:00pm EST (Recorded Version also available)
COST: $35 Includes both Hong Kong and Southern China
REGISTER: https://emenuapps.ita.doc.gov/ePublic/newWebinarRegistration.jsp?SmartCode=0Q2L

The U.S. Embassy in Hong Kong invites you to a special, 2-for-1 webinar event on recruitment
strategies for 2 locations - Hong Kong and southern China. Cost $35.

As the need for world-class education grows in Hong Kong and Southern China, coupled with
an excess demand and small supply, opportunities abound in the region for U.S. Institutions to
recruit students to their respective campuses, build and increase exchange program
opportunities and develop partnership ventures with new schools. Join us for this program and
learn how to best position your school in the market to attract students. We will be covering
these topics and many more….

 How are effective schools targeting HK Students? What strategies are they using?
 Impact of Social Networking on Recruitment efforts
 What strengths do HK students see from US Schools vs competitors schools and how can we
leverage that against other recruiting countries?
 What are the best methods for interacting with students ( agents, fairs, etc)?
 We can’t pay agents. Are there other way to work an agent agreement?
 Compare the Community colleges, ESL programs and Universities as seen by the HK students

Catalogue Road Show Example – China 2009
China is one of the hottest international student markets. In academic year 2007/08, over
80,000 Chinese students went to the United States to study. That’s roughly a 30 percent
increase from two years ago. China is the second leading place of origin for students coming to
the United States, following India. U.S. schools compete aggressively with Great Britain,
Australia and Canada.

China Education Exhibition (CEE) is one of China’s largest education fairs. Around 40 U.S.
colleges and universities will exhibit at CEE with the goal of recruiting Chinese students to
attend their school. CEE will be running from Oct 16-18 in Beijing, and Oct 24-25 in Shanghai.
An estimated 70,000 parents and students will attend CEE in Beijing and Shanghai to
investigate overseas education opportunities. Schools from around the world will be in
attendance.

CS Beijing and Shanghai will be going to do a US Education Catalog Event in
CS/EducationUSA booth at China Education Expo 2009.

CEE CS/EducationUSA Catalog Show Benefits:
• Professional representation by the U.S. Commercial Service staff
• Market exposure for your University in our Catalog Show Booth
• Premium location
• Briefing visitors and exhibitors on your University.
• Featuring your products/services and stated objectives on our Website:
www.buyusa.gov/china
• Low-cost service (Participation Fee: Only US $ 100 per stop, US $ 200 both cities)

Virtual Education Fairs
1st School 2nd School
• 13 virtual agent/partner fairs held to date Presenter Presenter
• For individual schools or consortia (8 min.) (8 min.)
• 2010: Chile, S. China, Indonesia, Vietnam 3rd School
Presenter
projector/screen (8 min.)
Partners

CS CS
Indonesia
WEBEX Moderator

4th School
Distribute to Partners in Advance: Presenter
(8 min.)
School DVDs/Profiles/Other Materials
5th School
U.S. Clients - Community Colleges, Intensive Presenter
English Programs, 4-year Colleges and (8 min.)
Universities, Private High Schools

Virtual Education Fair at the U.S. Embassy in
Chile - May 2010

Upcoming VEFs for
Fall/Winter 2012:

India – November 2012
Vietnam – March 2013

Sample Upcoming Virtual Education Fair
Two Northeast China Virtual Education Fairs - Limited to 8
appropriately accredited U.S. Four-Year Colleges and Universities,
Boarding Schools and Private High Schools for each fair:

China is the 2nd largest source for international students in the U.S. with 19.8%
increase last year and the Northeast China area has some of the best
opportunities for recruitment.

Date: Thursday, December 15th, 2011
Time: 7:30 pm EDT (6:30 pm CDT, 5:30 pm MDT, 4:30 pm PDT)

Optional Participation: Visa Briefing 9:00 pm EDT (8:00 pm CDT, 7:00 pm
MDT, 6:00 pm PDT)
Location: Agents from Shenyang, Harbin, and Dalian, China, will visit the
U.S. Consulate in Shenyang to participate in the program. U.S. schools
participate via computer from work or home.

To Register: Send email to Greg Thompson, greg.thompson@trade.gov.
For questions or more information call, 214-712-1932, or 408-535-2757,
ext. 107.

Visiting Education Delegations to the U.S.
Example
Shanghai Education Delegation visiting the Bay Area
Wednesday, October 19th, 2011
9:00 am - 5:00 pm
Are you interested in an excellent opportunity to recruit international
students from one of the world’s largest suppliers of international
students without leaving the Bay Area?

Meet with the U.S. Commercial Service Education Specialist from Shanghai,
China, along with a delegation of agents and university representatives. The
agents are from China’s largest, most reputable and best performing agencies
handling recruitment both regionally and nationally. The purpose of the visit is
to establish cooperation with U.S. schools and learn more about referring
students to specified educational opportunities in the United States.

Participating U.S. schools will have the opportunity to provide a 20 minute
presentation to all of the delegates (12+), followed by participation in a mini
Education Fair where U.S. school representatives will have table top displays
of their brochures.

VISITING EDUCATION DELEGATION AGENDA
Wednesday, October 19, 2011

8:30 AM Event Registration/Refreshments
9:00 AM Begin Program: Education delegation introductions

**Presenters (20 min. each with 5 min. intermission)

9:15 AM School 1 1:25 PM School 7
10:30 AM Break (10 min.) 2:40 PM School 10
10:40 AM School 4 3:00 PM Education mini Fair
11:05 AM School 5 5:00 PM Program Ends
11:30 PM Lunch on Own **************************
1:00 PM School 6 Site Visits scheduled on next day.

Visiting Chinese Education Delegation
San Jose, California - October 2009

Official USDOC-led Education Trade Missions
 Education Mission to Brazil Stops: Brasilia, Sao Paulo, Rio 8/30/12 –
9/6/12 Contacts: Ms. Patricia Marega, CS Sao Paulo; Joan Kanlian, CS
New York.

 Education Mission to Vietnam and Indonesia Stops: Jakarta, Indonesia
4/3/2011 - 4/4/2011 Ho Chi Minh City, Vietnam 4/5/2011 - 4/7/2011 Hanoi,
Vietnam 4/7/2011 - 4/8/2011 Contacts: Mr. Joe Kaesshaefer, CS Jakarta;
Mr. David Averne, CS Ho Chi Minh City; Mr. James Mayfield, CS Ho Chi
Minh City

 Education Mission to India Stops: New Delhi, India 2/7/2011 - 2/8/2011
Chennai, India 2/9/2011 - 2/10/2011 Mumbai, India 2/10/2011 - 2/11/2011
Contacts: Ms. Aileen Nandi, CS Chennai

Support Education Fairs in the U.S. & Abroad

 Education & Careers Expo 2011 Type: Trade Fair Status: Regional
Clearance / Proposal Comments Lead Unit: Trade Event Programs Stops:
Hong Kong, Hong Kong 2/16/2011 - 2/19/2011 Contacts: Mr. Derek Lau
Commerce: Hong Kong
 2011 Spring OH! Study Education Fair Type: Trade Promotion Event
Status: Approved Lead Unit: Individual Post Stops: Taipei, Taichung and
Kaohsiung, Taiwan 3/12/2011 - 3/15/2011 Contacts: Ms. Grace Tao
 NAFSA 2011 Annual Conference & Expo Type: Trade Promotion Event
Status: Approved Lead Unit: Individual Post Stops: Jakarta, Indonesia
5/29/2011 - 6/3/2011 Contacts: Mr. Henry Sutanto Commerce: Jakarta
 China Education Expo Type: Trade Promotion Event Status: Approved
Lead Unit: Individual Post Stops: Beijing, China 10/13/2011 - 10/15/2011
Contacts: Ms. Jing Qiu Commerce: Beijing
 2011 Fall OH! Study Education Fair Type: Trade Promotion Event Status:
Approved Lead Unit: Individual Post Stops: Taipei, Taichung, Kaohsiung,
Taiwan 10/15/2011 - 10/18/2011 Contacts: Ms. Grace Tao Commerce:
Taipei

U.S. Commercial Service Business Development

 Single School Promotion
 International Partner Search
– Report of qualified partners in a country
region
 Gold Key Matching Service
– Prescreened appointments with overseas
partners

Helpful Links to Resources
 http://export.gov/industry/education/index.asp US Commercial Service Education
Team Website

 http://www.export.gov/eac/trade_events.asp Search for education events

 http://export.gov/tradeevents/index.asp Official trade shows and events

 http://www.nafsa.org/_/File/_/eis07/California.pdf

 http://opendoors.iienetwork.org/?p=113119

 https://www.osac.gov/ Business traveler security updates. Overseas Security Advisory
Council, a collaborative effort of State Dept., Homeland Security, and the Transportation
Security Administration (TSA).

New! StudyCalifornia.us Initiative
Goals & Objectives
– Composed of appropriately-accredited educational and
training organizations in the State of California.
– Will connect international students and professionals with
quality education and training options in California.
– Will promote and market education opportunities in
California.
– Will increase the visibility of California education and
training, abroad and domestically.
– StudyCalifornia.us activities would be conducted in a way
that serves the common needs of all participants.
– Study California.us site will be translated into Arabic, French,
Japanese, Korean, Mandarin, Portuguese, Spanish, and
Vietnamese.

StudyCalifornia.us Initiative
Registered Schools
 Alliant International University • Monterey Institute of International Studies
 Antioch University • National University
 California Lutheran University • San Francisco State University
 California State University, East Bay • San Jose City College
 California State University, Fresno
• San Jose State University
 California State University, Fullerton
 California State University, Long Beach • San Mateo Community College District
 California State University, Sacramento • Santa Barbara City College
 California State University, San Marcos • Santa Clara University
 California State University, Stanislaus • University of California, Berkeley
 California State University, Northridge • University of California, Davis
 College of the Canyons
• University of California, Irvine
 College of the Desert
 DeVry University • University of California, Los Angeles
 El Camino College • University of California, Merced
 Foothill and DeAnza Community College District • University of California, Riverside
 Humboldt State University • University of California, San Diego
 John F. Kennedy University • University of California, Santa Barbara
 Menlo College
• University of California, Santa Cruz
 MiraCosta College
 Mission College • West Hills Community College District

School Template

 (College logo)

 Insert “Name of Institution” here

 Main website of institution and website for Int’l Student Office

 Full address: City, ST ZIP

 Contact Information: Include name, email, phone and any other contact
information, including link to college’s inquiry form.

 Degree/Certificates offered: List degree types (as defined on website)
and include link to full program listing on college’s website

 About the institution: Overview paragraph

School Template
 Student demographics: Include information about gender, home country,
etc.
 ESL program and/or support services: Description of ESL program and
support services
 Student Housing options: What, if any, options do int’l students have for
housing? Links to site are encouraged.
 Application deadlines: Include dates and any notes about application
deadlines (by school, by program, ED, etc)
 Admission requirements for first year and transfer students: Any special
notes, please list here.
 International Student visas issued: F1, J1, both?

School Template

 Cost of attendance and financial assistance: Include tuition & fees as
well as any financial aid programs. Links to site are encouraged.

 Internship opportunities (if available): Include examples of internships
available for international students (paid, nonpaid).

 Student activities and campus life: Description of life outside the
classroom. Include cultural groups or activities that may be of interest to
int’l students.

 Please provide 3 - 4 photos of your school.

 Link to admissions application

Other “Study State” Websites

Not every state has created their own website yet, but it is
rapidly growing in popularity. Here are some of the states that
already have:
– http://www.studynewyork.us/ - Study New York
– http://www.studygeorgia.us/ - Study Georgia
– http://www.studynewjersey.us/ - Study New Jersey
– http://www4.uwm.edu/Org/studywi/ - Study Wisconsin
– http://www.studyillinois.info/ - Study Illinois
– http://www.studytexas.us/ - Study Texas
– http://www.studymississippi.org/ - Study Mississippi
– http://www.studylouisiana.org/ - Study Louisiana
– http://www.studyoregon.com/index.php - Study Oregon

Upcoming Study California Meetings/Webex

 Study California Roundtable Thursday, October 25 from 2-5 pm at
the San Jose Chamber of Commerce Board Room 101 W. Santa
Clara Street, San Jose, CA 95113.

Please notify Gabriela Zelaya at 408-335-9202 or email
gabriela.zelaya@trade.gov if you are interested in attending.

To Register

 For questions, please contact:

Gabriela Zelaya, International Trade Specialist
U.S. Commercial Service, San Jose, CA
Email: gabriela.zelaya@trade.gov
Office: 408-535-2757, ext. 107
Work Cell: 408-335-9202

* For a copy of the presentation, please email me at
gabriela.zelaya@trade.gov

Contact us today
to connect with a world of opportunity.
export.gov | 800.USA.TRADE

Testimonial from Foothill-De Anza Community
College District on US Commercial Service
programs

U.S. Government Initiatives to Promote Higher Education

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a U.S. Government Initiatives to Promote Higher Education

Semelhante a U.S. Government Initiatives to Promote Higher Education (20)

Mais de nafsaregion12

Mais de nafsaregion12 (20)

U.S. Government Initiatives to Promote Higher Education