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Premier Cement Management

Brief Management info on Premier Cement

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Premier Cement Management

  1. 1. Decision Making Policies of Premier Cement Prepared For: Sutapa Bhattacharjee Assistant Professor Institute of Business Administration University of Dhaka Prepared by: Mahbub Rahman Nafee(Roll:05) Saadman Hussain (Roll : 14) Md. Rafid-ur Rob (Roll : 26) Mahee Durdana (Roll : 28) Nahian Rashid Urbee (Roll : 52)
  2. 2. Introduction: Why we chose Premier Cement?  Premier Cement is one of the top cement brands in Bangladesh  Sales of BDT 6,416 million for the 2012-13 financial period  Profit of BDT 499 million (before taxes)  Provides a good and safe working environment for its 1500 employees
  3. 3. Mr. Khurshed Alam Chief Marketing Officer Premier Cement
  4. 4. Decision Making Steps
  5. 5.  The company does not follow each of the eight fundamental steps  The steps they follow are as stated below :  1. Field engineers detect the problem and report to the top-level managers.  2. A trend analysis is carried out and a suitable solution is found.  3. The solution is then implemented via the field engineers.  4. The field managers then evaluate the effectiveness of the implemented solution.
  6. 6. Decisions that Managers make in their Four Roles
  7. 7.  Planning:  Managers take decisions that are in the best interests of the business  During stable conditions, decisions are made by the manager himself  In the current unstable and highly competitive market situation, brainstorming sessions are becoming necessary
  8. 8.  Organizing:  Employs about 1500 employees  Employees are allocated to their jobs according to the functions they will be carrying out  Resources are allocated according to the location of sales outlets and target consumer groups  Transportation of materials and finished goods, are done using roads and waterways
  9. 9.  Leading:  A leader needs three important characteristics, will to do hard work, sincerity and honesty  Motivation is done mainly through financial incentives; performance, sales, target achieving and festival bonuses  Training and Brainstorming sessions also aid motivation
  10. 10.  Controlling:  Controlling is done through a hierarchy of supervisors. Regional In charge District In charge Route In charge Route In charge District In charge Route In charge
  11. 11.  Targets set for employees are supervised and results are monitored.  Employee performance is checked on a regular basis and regular appraisal sessions are held.  Employees with decreasing performance maybe transferred to other departments or branches  Introducing a new Management Information System (MIS) for improved controlling.
  12. 12. Decision Making Approach Types of Decisions Decision Making Conditions
  13. 13. Types of Decisions and Decision Making Approach: Types of Problems Structured Problems Unstructured Problems
  14. 14. Structured Problem Rational Routine Steps Problems with load shedding at factories Managers take rational decisions Use of generators
  15. 15. Unstructured Problem Intuition Based Maybe take New Approach Recent problems with blockades Managers took an intuition based decision Changed transportation routes, and employee working hours
  16. 16. Decision-Making Conditions:  Mostly face decision making conditions of certainty  Decisions are mostly rational, hence outcomes can be well predicted  However, some decisions do involve risk and uncertainty  Such as, when marketing to new clients, establishing marketing targets and during political unrest
  17. 17. Recommendations:  Following all the eight steps of the decision making process  Such as assigning weights to the decision criteria  And developing more alternatives  To solve the problem more efficiently

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