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AIDA
An Introduction
The Context
(The Problem)
Gender Composition in India
                         number of females per 1000 males
1000                  Indonesia: 988; Japan: 1,055; USA: 1,025
                     China: 926; Pakistan: 943; Bangladesh: 978

       976
980
              964               962
960
                                                   945

940


920                                                               927    914


900
       1961   1971             1981               1991            2001   2011
                                   Girls 0-6
India
2000                    GDP                          1848
                        ($ billions)
1800

1600

1400
                     Empathy?
1200
                   Compassion?
1000             Civic Awareness?
800            Social Consciousness?
600                                           492

400                                    274
                      196
200           68
       27
   0
       1961   1971    1981             1991   2001   2011

                        GDP ($ bill)
India
2000                       GDP                          1848
                           ($ billions)
1800

1600

1400
              Education – Employment Mismatch
1200

1000
                        Skills Shortage
800
                      Employability Gap
600                                              492

400                                       274
                         196
200               68
       27
   0
       1961       1971   1981             1991   2001   2011

                           GDP ($ bill)
The Solution
SOLUTION

AIDA
education for life
AIDA
Learning program challenging today's youth to
become highly skilled, employable, and socially
engaged leaders of tomorrow


Social Enterprise



Provides free software dev training for brilliant but
underprivileged young women, subsidized with fee-
based corporate employability skills trainings
EDUCATION FOR LIFE



             Life Skills
             Empathy, compassion, ethics, civic
             awareness, facing change, causing change



       Job Skills
       Communication, leadership, team work, critical
       thinking, networking, lifelong learning



 Tech Skills
 Web, mobile, game, animation, and application
 development; open source
EDUCATION FOR LIFE



            Life Skills
            Essential component of all trainings



      Job Skills
      Paid corporate training for young men & women;
      Also, included in free Tech Skills training



Tech Skills
Free for underprivileged young women; by
international experts
TRAINING

Real-World Competencies
Innovative challenge and project based learning; Hard + soft skills; Contests


Youth as Catalysts
Social awareness as core learning component; youth-led Service Day


Near-Term Benefit
Better jobs; high growth career path


Long Term Impact
Social transformation
OPPORTUNITY = DEVELOPMENT

To learn by doing
Become lifelong learners

To be the change
Become active citizens in the community
The Plan
Background




                 2004 – 2013
 youth social change trainings all over the world



                 2007 – 2008
saheli.org essay contests in kangayam, tamil nadu
AIDA – STARTUP PHASE
2011 in September; 2012 in August & December
First Development Academy in Coimbatore
Finalize program and curriculum (v2.0)
Focus on startup, sustainability, and scale
AIDA 10 YEAR PLAN
100 Locally-Owned Centers across India
200+ young women entrepreneurs
100 marginalized young women per center/year
Impacting 100,000+ youth
Can You Help?
AIDA COIMBATORE

1. Give
2. Recruit
3. Mentor
4. Volunteer
5. Promote
6. Build
WHY?

Create a Community Asset
Lasting Ripple Effect
AIDA
          education for life



   academy.appropriateit.org
info@academy.appropriateit.org


              February 24, 2013




     Photos in the presentation are from
     various AIDA programs and activities

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AIDA - An Introduction

  • 3. Gender Composition in India number of females per 1000 males 1000 Indonesia: 988; Japan: 1,055; USA: 1,025 China: 926; Pakistan: 943; Bangladesh: 978 976 980 964 962 960 945 940 920 927 914 900 1961 1971 1981 1991 2001 2011 Girls 0-6
  • 4. India 2000 GDP 1848 ($ billions) 1800 1600 1400 Empathy? 1200 Compassion? 1000 Civic Awareness? 800 Social Consciousness? 600 492 400 274 196 200 68 27 0 1961 1971 1981 1991 2001 2011 GDP ($ bill)
  • 5. India 2000 GDP 1848 ($ billions) 1800 1600 1400 Education – Employment Mismatch 1200 1000 Skills Shortage 800 Employability Gap 600 492 400 274 196 200 68 27 0 1961 1971 1981 1991 2001 2011 GDP ($ bill)
  • 8. AIDA Learning program challenging today's youth to become highly skilled, employable, and socially engaged leaders of tomorrow Social Enterprise Provides free software dev training for brilliant but underprivileged young women, subsidized with fee- based corporate employability skills trainings
  • 9. EDUCATION FOR LIFE Life Skills Empathy, compassion, ethics, civic awareness, facing change, causing change Job Skills Communication, leadership, team work, critical thinking, networking, lifelong learning Tech Skills Web, mobile, game, animation, and application development; open source
  • 10. EDUCATION FOR LIFE Life Skills Essential component of all trainings Job Skills Paid corporate training for young men & women; Also, included in free Tech Skills training Tech Skills Free for underprivileged young women; by international experts
  • 11. TRAINING Real-World Competencies Innovative challenge and project based learning; Hard + soft skills; Contests Youth as Catalysts Social awareness as core learning component; youth-led Service Day Near-Term Benefit Better jobs; high growth career path Long Term Impact Social transformation
  • 12. OPPORTUNITY = DEVELOPMENT To learn by doing Become lifelong learners To be the change Become active citizens in the community
  • 14. Background 2004 – 2013 youth social change trainings all over the world 2007 – 2008 saheli.org essay contests in kangayam, tamil nadu
  • 15. AIDA – STARTUP PHASE 2011 in September; 2012 in August & December First Development Academy in Coimbatore Finalize program and curriculum (v2.0) Focus on startup, sustainability, and scale
  • 16. AIDA 10 YEAR PLAN 100 Locally-Owned Centers across India 200+ young women entrepreneurs 100 marginalized young women per center/year Impacting 100,000+ youth
  • 18. AIDA COIMBATORE 1. Give 2. Recruit 3. Mentor 4. Volunteer 5. Promote 6. Build
  • 19. WHY? Create a Community Asset Lasting Ripple Effect
  • 20. AIDA education for life academy.appropriateit.org info@academy.appropriateit.org February 24, 2013 Photos in the presentation are from various AIDA programs and activities

Notas do Editor

  1. Based on Census 2011. Sex selective abortions are still prevalent in India, despite it being illegal. The practice of aborting female foetuses not only stemsfrom a demeaning attitude to women, but reinforces it. (BBC on Sex Selective Abortionhttp://www.bbc.co.uk/ethics/abortion/medical/selective_1.shtml#h2)
  2. India GDP from World Bank through Google's Public Data Explorer:http://www.google.com/publicdata/explore?ds=d5bncppjof8f9_&met_y=ny_gdp_mktp_cd&idim=country:IND&dl=en&hl=en&q=india+gdp
  3. GDP from World Bank through Google's Public Data Explorer:http://www.google.com/publicdata/explore?ds=d5bncppjof8f9_&met_y=ny_gdp_mktp_cd&idim=country:IND&dl=en&hl=en&q=india+gdpMurthy said the quality of English of the engineering graduates that IT companies employ is poor. "Their ability to write and communicate with Western clients is not as high as it used to be 20 years ago. Therefore, it has already affected our competence. However, we can reverse it," he said. (I feel sad about Indian economy: Narayana Murthy - http://timesofindia.indiatimes.com/business/india-business/I-feel-sad-about-Indian-economy-Narayana-Murthy/articleshow/14066166.cms)About 64 per cent of employers in India are not satisfied with the skill sets of fresh engineering graduates, it added. (Skill shortage presents hurdle to India's growth: World Bank - http://articles.economictimes.indiatimes.com/2011-06-05/news/29623206_1_skill-shortage-skill-gaps-india-ranks-second)
  4. Photo from AIDA 2011
  5. Photo from essay contest for high-school students in 2007See more on the contest and winning essays at http://www.saheli.org/
  6. Photo from AIDA 2011
  7. Photo from essay contest for high-school students in 2007– cover art of prize-winning essay; done within the time provided. :)See more on the contest and winning essays at http://www.saheli.org/
  8. Photo from AIDA 2011 – playing on the ipad during break
  9. Photo from AIDA 2011 – playing a game as part of the class
  10. Photo from Information & Communication Technology (ICT) training in Afghanistan (2004)
  11. Photo from AIDA 2011
  12. Photo from AIDA 2011