1. MARKETING YOUR REVOLVING LOAN FUND
LYNNE KELLER FORBES, EXECUTIVE DIRECTOR
DAKOTA BUSINESS FINANCE AND THE SOUTH EASTERN DEVELOPMENT FOUNDATION

2. LOAN FUNDS

3. REFERRALS
 Lenders
 Commercial Brokers
 Economic Developers
 Small Business Development Center
 Other Professionals

4. BUILDING PERSONAL RELATIONSHIPS

5. BOARD MEMBERS
 Professionals
 Term limits
 Job description

6. ONE-ON-ONE
 Lunches and drinks
 Onsite presentations
 Cupcake “thank you”

7. RECOGNITIONS – E-NEWSLETTER
Foley’s and Minerva's
Congratulations to the new owners of Foley’s and Minerva's in Sioux Falls on the purchase of these
local restaurants. Dakota BUSINESS Finance partnered with Brent Reilly of Loft Advisors/ First
Dakota National Bank to finance the projects. Proceeds from the SBA 504 loans were used to
purchase the existing real estate of both businesses.

8. RECOGNITIONS – ANNUAL AWARDS
2015 – Lender of the Year
2015 – Friend of Dakota
BUSINESS Finance
2015 – Individual Lender of the
Year

9. INCENTIVES
 Gift Cards
 Trip to Vegas

10. MARKETING MATERIALS
 Brochures
 Signs on job sites
 Golf balls
 Koozies
 Portfolios
 Pens

11. ONLINE
 Facebook
https://www.facebook.com/DakotaBusinessFinance
 Website www.dakotabusinessfinance.com

12. SPONSORSHIPS
 Sioux Falls Made
 Golf sponsorship
 SBA/SCORE
Small Business
Week

13. CHARITABLE GIVING
 Over $130,000 in grants in 2016
 Habitat partnership
 Pettigrew donations

14. COMMUNITY INVOLVEMENT
 Sponsoring and
serving at the
Banquet
 Chamber mixers
 Ribbon cuttings

15. THINGS THAT DIDN’T WORK WELL
 Direct mailings
 Certain marketing materials

16. MARKETING HELPS GET CUSTOMERS…
 Providing great
customer service
is the key to
keeping them!

17. LYNNE KELLER FORBES
LYNNE@SECOG.ORG
605-367-5390