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Social Media for Small Business

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Brought to you by: DESIGN FOR CHANGE Social Media, what now?
1. Evolution of Social 2. Social Channels & Tips 3. Search Engines & Social Media 4. Tools 5. Questions AGENDA
Reaction to Social Media
+" +" Remember when....
Now
VS Broadcast Media versus Social Media
It’s not so much about the Technology
Social Media is about People
SOCIAL CHANNELS
Twitter is the Conference LinkedIn is the Office Facebook is the Barbeque
Twitter Pinterest Blog Tumblr Facebook Google+/Yelp/FourSquare YouTube Instagram LinkedIn Slideshare Feasibility Strategic Fit Top Priorities Back Burners Secondary Priorities Potential Cuts Low High Bubble Size = Impact B2C - Channel Priorities
LinkedIn YouTube Google+ Instagram Blog Twitter Slideshare Facebook Pinterest FourSquare Feasibility Strategic Fit Top Priorities Back Burners Secondary Priorities Potential Cuts Low High Bubble Size = Impact B2B - Channel Priorities
SEARCH ENGINES
TOOLS
Listening
Engagement
Content
Promotion
Measurement
THANK YOU!

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