Advanced media portfolio Evaluation Guidance

1. Advanced Media Portfolio – Group evaluation
guidance
EvaluationQuestions:
1. In what waysdoes your media productuse, developor challengeformsand conventionsofreal media
products?
2. How effective is the combinationofyour mainproductand ancillarytexts?
3. Whathave you learned fromyour audiencefeedback?
4. How did youuse media technologiesinthe constructionand research, planningandevaluationstages?
Marking reminder: Marks are allocated individually for all elements of the production
This unitis marked out of a total of 100:
20 marks for the planningand research and its presentation
60 marks for the construction – 40 for main task,10 marks each for the ancillary texts
20 marks for the evaluation
Marking Criteria:
You should all beaimingfor Level 4, as you are all capableof excellence.
Look carefully atwhat we are asked to judge your evaluations on.Have you delivered excellence?
Level 4 16–20 marks:
There is excellent understandingof the forms and conventions used in the productions.
There is excellent understandingof the role and use of new media in various stages of the production.
There is excellent understandingof the combination of main product and ancillary texts.
There is excellent understandingof the significanceof audience feedback.
There is excellent skill in choiceof form in which to present the evaluation.
There is excellent ability to communicate.
There is excellent use of digital technology or ICT in the evaluation.
Level 3 12–15 marks:
Same as above but replaceexcellent with proficient.
KEY things to remember:
The evaluationmustbe presentedelectronically.Itcanbe done asa groupor individually.
You will needto use one keytechnologyforeachquestion. We believethe bestonesare:
Prezi,Videopodcast,Edited‘piece tocamera’,Blogpost,Powerpoint,Wall wisher,Emaze.
You mustuse the full extentof the technologiesfeatures.We are lookingforwhizzy!
Possible things to cover in each of the four questions:
1. In what waysdoes your media productuse, developor challengeformsand conventionsofreal media
products?
 Clearly,you need to ableto demonstrate that you have an understandingof the conventions of each of the three media
you are workingon (music videos,digipaks magazineadverts and band websites) – briefly analysetheresearch you did
for this,illustratingwith screen-grabs from your blog to show the ‘real’ media products referred to in the question
 How does your work adhere to these conventions? Why? Pick out some specific examples and illustratethem visually –
again,screen grabs or selected video can be very powerful to really make your points clear

2.  Have you been unconventional in any way? How? Why? Why not? Be specific and illustrateit
 It should also contain referenceto theory, where appropriateeg The Goodwin Seven, audiencetheory, narrative,
Advertisingtheories etc
2. How effective is the combinationofyour mainproductand ancillarytexts?
 Analysethe links you have made between the three products – for example: colour,logos,typography etc
 Is there a consistentdesign aesthetic at work? A similar‘feel’and ‘look’ to the three tasks? Have you created a clear
‘brand’ for the artist? Why have you chosen a particular aesthetic?
 Is there a sense of synergy? Does the website link to an onlineshop where you can buy the single/album? Does the
website link to the video or have it playingon the home page? Does the digipak advertisethe website?
 Describeand analysethese combinations in detail and provideevidence for this.Explain why this is important.
 Evidence could includestills,screen grabs,extracts from the video, video of the website actually working – you could
compare the effectiveness with ‘real’media products.Make links to your target audience and genre of music.
3. Whathave you learned fromyour audiencefeedback?
 What type of audiencefeedback did you get? Focus group, questionnaire,test screenings? Why did you use certain
methods?
 How did you get this? YouTube, Facebook, email,informally in thesocial forum? Formally in 101?
 How useful was it and what did ittell you? For evidence use screen shots,quotes, video…
 Show how you used this to amend, improve or tweak your work. Includebefore and after evidence through screen
shots,video, voice over, quotes, titles,graphics etc
 Are there things you would have done differently if you had to do this again? Why?
 Have the audiencepointed out things you had not thought of? Why is this? Were you simply too immersed in the
project to be truly objective? How might you get around this next time?
4. How did youuse media technologiesinthe constructionand research, planningandevaluationstages?
 Time to show off all you have done with the macs and beyond! Think of all the different tech you have used…
 Research: Broadband internet, Google, Wikipedia,vimeo, YouTube, blogger, scanning,screen-grabs,embedding stills
and video, slideshare,digital stillsor video cameras,portabledata devices, mobilephones/smart phones, laptops
 Construction:, iMovie, Final CutExpress, Garageband, Soundtrack, iStopmotion, digital video cameras, HD video
cameras,SLRs, tripods,dolly & other camera equipment, green-screen, Photoshop, Wix,other image, web or
animation software,blogger, vimeo, YouTube, Facebook, web-based email, etc
 Evaluation: As above!
 Do not simply describethese technologies.Rather, evaluate how useful they were at each stage. Give specific examples
of how effective they were (before and after screen grabs or video can be very useful here).
 Did they enhance your work or hinder it? Consider how they affected elements likeorganisation,creativity,
communication,quality,design consistency
 You must discussall stages!
 What impactdoes all this readily availabletechnology have on the media world
Finally:
Go back and lookcarefullyatthe lastthree bulletpointsinthe markingcriteria. Are youcommunicatingclearly?Is
there obviousskillinyouruse of digital technology?Isitengaginglyandinformativelypresented? Doesitflow?
Remember that the evaluation counts as 20% of your coursework grade
– give it the time and effort that is required to gain Level 4 marks.
Script what you are going to say and how you are going to say it visually as well.