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1
12 Years a Slave Case Studies
Co Production (produced by independent
companies but marketed and distributed by
conglomer...
3
Awards
Academy Award for Best Picture,
Academy Award for Best Actress in a Supporting Role,
Golden Globe Award for Best ...
Film Industry
Finance
Budget - $20,000,000 (estimated)
Opening Weekend
$923,715 (USA) (20 October 2013) (19 Screens)
£2,51...
UK- 2014
Film Industry
Production and Distribution
• Production Institutions
• Regency Enterprises (USA) (presents)
• River Road En...
Film industry
Marketing
Connections
• 12 Years a Slave received support by celebrities such as Kanye West and
Sean Combs. ...
Film industry
Marketing
Competitions- below the line
1. 2.
3.
Film Industry
Marketing
Facebook
Twitter
Social media- below the line
Film industry
Marketing
Posters- (above the line)
Italian poster controversy
The poster had a huge controversy
in Italy, a...
Film industry
Video sharing - Trailer
Trailer from FoxSearchlight – 2,689,207 views in which was published 3
months before...
The Film audience
Video sharing- Reviews
Jeremy Jahns – Youtuber
12 years a slave
257,173 views
650,547
subscribers
The Film audience
Reviews – Websites
14
Stars as a way of selling a film to the audience.
Lupita Nyong'o
Michael Fassbender
Chiwetel Ejiofor
Brad Pitt
Benedict...
15
• What Genres (Types) of film are most popular amongst audiences (2013- 2014)?
• Genre is key to producers so that they...
Media convergence
• VOD {VIDEO ON DEMAND} – 25% of Internet users aged 12+ have streamed or downloaded a Film, 12
Years a ...
17
Media convergence• 56% of the 25% of Internet users have streamed or downloaded a Film, represents Free downloading.
Pu...
12 years a slave
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12 years a slave

Summary of 12 Years a Slave

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12 years a slave

  1. 1. 1 12 Years a Slave Case Studies Co Production (produced by independent companies but marketed and distributed by conglomerates
  2. 2. 3 Awards Academy Award for Best Picture, Academy Award for Best Actress in a Supporting Role, Golden Globe Award for Best Motion Picture – Drama, BAFTA Award for Best Film, Academy Award for Best Writing Adapted Screenplay, Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Supporting Role, BET Award for Best Movie, BAFTA Award for Best Actor in a Leading Role, Independent Spirit Award for Best Feature, NAACP Image Award for Outstanding Motion Picture, Producers Guild of America Award for Best Theatrical Motion Picture, Independent Spirit Award for Best Supporting Female, Independent Spirit Award for Best Director, BET Award for Best Actress, NAACP Image Award for Outstanding Supporting Actress in a Motion Picture, Independent Spirit Award for Best Screenplay, BET Award for Best Actor, Independent Spirit Award for Best Cinematography, BFCA Critics' Choice Award for Best Adapted Screenplay, Broadcast Film Critics Association Award for Best Film, AACTA International Award for Best Supporting Actor, Satellite Award for Best Director, AACTA International Award for Best Actor, NAACP Image Award for Outstanding Directing in a Motion Picture, Broadcast Film Critics Association Award for Best Supporting Actress, Satellite Award for Best Motion Picture, NAACP Image Award for Outstanding Writing in a Motion Picture, Costume Designers Guild Award for Best Costume Design - Period Film, Empire Award for Best Supporting Actor, New York Film Critics Circle Award for Best Director
  3. 3. Film Industry Finance Budget - $20,000,000 (estimated) Opening Weekend $923,715 (USA) (20 October 2013) (19 Screens) £2,511,349 (UK) (12 January 2014) (207 Screens) Weekend gross $270,760 (USA) (12 January 2014) (114 Screens) $4,604,706 (USA) (17 November 2013) (1,411 Screens) Gross $178,413,838 (Worldwide) (5 May 2014) $56,667,870 (USA) (2 May 2014) $121,745,968 (Non-USA) (5 May 2014) $33,011,149(UK)(2014) – See next slide -> http://www.imdb.com/title/t t2024544/business? ref_=tt_dt_bus
  4. 4. UK- 2014
  5. 5. Film Industry Production and Distribution • Production Institutions • Regency Enterprises (USA) (presents) • River Road Entertainment (presents) • Plan B Entertainment (as Plan B)- founded by Brad Pitt in 2002 • New Regency Pictures (as New Regency) • Film4 (in association with) • Distribution Institutions • Twentieth Century Fox Film Corporation (2013) (World-wide) (all media)- one of ‘the big six’ - Warner Bros. Pictures Walt Disney Pictures Universal Pictures Columbia Pictures 20th Century Fox Paramount Pictures • Entertainment One (2014) (UK) (theatrical) • Fox Searchlight Pictures (2013) (USA) (theatrical) • Entertainment One (2014) (UK) (Blu-ray) (DVD) • 20th Century Fox Home Entertainment (2014) (USA) (Blu-ray) (DVD)
  6. 6. Film industry Marketing Connections • 12 Years a Slave received support by celebrities such as Kanye West and Sean Combs. They had featured in podcasts in which they promoted the film. Midnight Screenings: Thor: The Dark World/12 Years a Slave (2013) The Tonight Show - Starring Jimmy Fallon (2014) 12 Days a Stripper (2014) - A short film spoof of the original film
  7. 7. Film industry Marketing Competitions- below the line 1. 2. 3.
  8. 8. Film Industry Marketing Facebook Twitter Social media- below the line
  9. 9. Film industry Marketing Posters- (above the line) Italian poster controversy The poster had a huge controversy in Italy, as it promoted the film's white co-stars (Brad Pitt for example – appeared in the last 20 minutes of the film) over black leading role Chiwetel Ejiofor. Resonation – ‘It’s time’ This poster was a major choice to feature in newspaper and television ads. It showcases an emotional close- up of star Chiwetel Ejiofor as the man forced into slavery with the words ‘It’s Time’. The interpretation is ambiguous though intends to resonate and promote the truth about slavery.
  10. 10. Film industry Video sharing - Trailer Trailer from FoxSearchlight – 2,689,207 views in which was published 3 months before US release in October 18, 2013 (USA) Mobile makes up almost 40% of YouTube's global watch time. YouTube is localised in 61 countries 80% of YouTube traffic comes from outside the US
  11. 11. The Film audience Video sharing- Reviews Jeremy Jahns – Youtuber 12 years a slave 257,173 views 650,547 subscribers
  12. 12. The Film audience Reviews – Websites
  13. 13. 14 Stars as a way of selling a film to the audience. Lupita Nyong'o Michael Fassbender Chiwetel Ejiofor Brad Pitt Benedict Cumberbatch Use of social media by the ‘stars’. Do they help promote a film?
  14. 14. 15 • What Genres (Types) of film are most popular amongst audiences (2013- 2014)? • Genre is key to producers so that they are aware from the start of creating a film by preventing it from losing its focus so that supply and demand can be more effective in attracting more viewers The interrelationship between Institutions and Audiences:
  15. 15. Media convergence • VOD {VIDEO ON DEMAND} – 25% of Internet users aged 12+ have streamed or downloaded a Film, 12 Years a slave was made available n a range of platforms eg iTunes BT vision Amazon Prime Compatible devices: PC or Laptop Video Game Consoles- Wii, PLaystation,xbox Set Top Boxes- Amazon Fire TV Smart TVs- Samsung, Sony, LG Blue-ray Players- Samsung, Sony, LG Tablets- Kindle Fire, ipad Mobiles- iPhone, Amazon Fire Phone, Android mobiles Content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Subscribers pay $99 per year for free shipping plus access to the video and music. - 10 million members (2013) - Business insider 800,000 subscribers (2013)- KIT GURU standard definition version will set you back $14.99. For the high definition version, you pay $19.99. iTunes' high-definition version has a 1280x720 resolution, as compared to the higher 1920x1080 resolution of Blu-ray. They have made a partnership with NETFLIX (Nov 2014)
  16. 16. 17 Media convergence• 56% of the 25% of Internet users have streamed or downloaded a Film, represents Free downloading. PutLocker Piratebay Survey Bay - comments

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