Jari Lähdevuoren (Hill & Knowlton) esitys N2 Social Media Hubissa 10.11.2011

1. THE STATE OF
DIGITAL COMMS
IN 2011
@jarilahdevuori // 10.11.2011 // N2 Social Media Hub

2. DIGITAL IS
SHAKING UP
COMMUNICATIONS

3. BYE BYE INTERNET
SAY HELLO TO
SPLINTERNET

5. Image: ESA, NASA, Peter Anders

6. FROM SUPERFAST TO
AD HOC

7. 60 seconds on social media (source: www.gopopcorn.ca)

8. 10:30 pm 11:30 pm 00:30 am

10. ONLINE AND OFFLINE
BECOME ONE

13. SOCIAL EVERYTHING

15. THERE IS NO ”I” IN
ENGAGEMENT
(ALTHOUGH THERE IS A ”ME”)

16. Brands
”Like” frequency: (max) 0,05%
Comment frequency: (max) 0,01%

18. Image: Angry Birds Facebook page

19. EXIT PRIVACY
ENTER PUBLICY

20. ”EVERYONE HAS THREE LIVES: A PUBLIC LIFE,
A PRIVATE LIFE, AND A SECRET LIFE”
-GABRIEL GARCÍA MÁRQUEZ

21. X Y Z

22. Image: Wikileaks

23. DIGITAL COMMUNICATIONS 2011
BYE BYE INTERNET, SAY HELLO
TO SPLINTERNET // FROM
SUPERFAST TO AD HOC // ONLINE
AND OFFLINE BECOME ONE //
SOCIAL EVERYTHING //
THERE IS NO ”I” IN ENGAGEMENT
// EXIT PRIVACY, ENTER PUBLICY