Beyond Mobile: Creative Technology Innovation at AstraZeneca outlines AstraZeneca's approach to technology innovation and future trends. The company has 70,000 mobile devices and aims to deliver a consumer-grade experience through its Chief Technology Office's UX competency center. The CTO also has technology incubation labs that scout emerging technologies like AI, IoT, virtual and augmented reality to drive innovation across the company. AstraZeneca envisions how these technologies could disrupt healthcare by 2025 and aims to create a digital health foundation through initiatives like its digital health hackathon.

1. Beyond Mobile
Creative Technology Innovation at AstraZeneca
Adrian Wong – Creative Director CTO Office
Enterprise Mobility Exchange – London 2016 20 September 2016

2. Outline
• Overview
• Mobility at AstraZeneca
• The Chief Technology Office
• Technology Incubation Labs
• Our approach to Technology Innovation
• Future trends

3. Adrian Wong
Creative Director
Technology Incubation Lab
CTO Office
BACKGROUND
Interactive Design
Marketing
User Experience
Advertising
Innovation
Brand
INDUSTRIES
Start-ups Design Agencies Consumer Brands
Video games Online gambling Pharmaceutical
@adrianXwong

4. AstraZeneca Introduction
A global science-led biopharmaceutical company
Our business is providing innovative, effective medicines
that make a real difference to patients

5. AstraZeneca in numbers
$24.7 billion total revenue
61,500 employees in over 100 countries
Over 500 collaborations and
partnerships globally
$500 million
Building new R&D headquarters in Cambridge
By 2020 we want to deliver ten new medicines
and improve the lives of 200 million patients around the world.
Over 50% are mobile field force

6. AstraZeneca Global IT Mobility
70k
devices
85%
13%
2%
85%
15%
Current Capabilities Future Capabilities
Apple DEP: Simplify enrolment and management Seamless Access for EAS/SFB/Office Suite
AppConfig for Enterprise: Automatic authentication config Android for Work
VMWare Identity Manager: Seamless App Access Mobile Threat Prevention
Secure Content Locker: Fully-autonomous content management Consolidated device management and enhanced support
Single email experience for personal and corporate devices App containerisation
“Moving to AirWatch has been a great enabler for Mobility in AZ”

7. How will mobile disrupt healthcare by 2025?

8. CTO are creating a mobile service
foundation now
Today AZ has less than 20 digital
health initiatives in flight, relatively
uncoordinated.
Digital Health
PROACT
Patient Reported Opinions
About Clinical Trials
Turbu+
Smart Inhaler, Mobile App,
Web Portal
Flight Deck
A centralised approach
for mobile app demand
management
It’s early enough that whatever our
digital tomorrow brings, a next-gen
ecosystem can flourish
Microservices
A mobile-centric
microservices strategy
focused on digital
health

9. UX in Enterprise Mobility
Aiming for a Consumer-grade experience
Supported by the CTO UX Competency Centre

10. “Science led, IT driven”
- Dave Smoley CIO, AstraZeneca

11. 11
Chief Technology Office
Competency Centres Enterprise Architecture
Uplift Govern
• Find, validate and prove the
value of 10x technologies
• Catalyse best technology
across AstraZeneca
• User Experience (UX)
• Mobility
• Develop internal expertise
with best practice, training,
guidelines, standards and
communities
• Simplify & Modernise our
technology environment
• Define future technology
roadmaps
• digital transformation and
business innovation strategy
Tech Incubation Labs
Scout
Driving Technology Leadership
Create new value by leveraging innovative technologies across AstraZeneca and AZIT.

12. CTO Technology Incubation Lab
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Nick Brown
Director
Innovation
Business Knowledge
Creative Technologist
R&D
AstraZeneca
Steve Woodward
Solution Architect
Search
Infrastructure
Solution Engineering
Ex-Outsource
Partner
A Diverse and
Multi-disciplinary team
Catalysing Technology Innovation across AstraZeneca
Hari Radhakrishnan
Solution Engineer
Rapid Prototyping
Application Development
Design
Biologics
MedImmune
Marc Harrigan
Business Analyst
Requirements Analysis
Service Design
Portfolio Management
Operations
AstraZeneca
Adrian Wong
Creative Director
Creative Direction
UX Design & Strategy
Game Mechanics
Media & Gaming
Startups
Pearl Skovlund
Solution Delivery
Service Introduction
Project Management
Collaboration
Commercial
Novo Nordisk
Rob Hernandez
Data Analytics
Informatics
Search & Text Analytics
Data Analytics
R&D
Pfizer
Kim Smyth
Director
Innovation
Consumer Digital
Business Strategy
Commercial AZ
Consulting
Dorian Zoumplis
Innovation PM
Future Lab
Advanced Robotics
Lab Automation
Biologics
MedImmune

13. Technology Incubation
13
Drive Technology
Leadership
• Accelerate innovation
culture
• Support learning between
functional silos
• Position IT as a strategic
partner
Bring Emerging
Technology In
• Reframe problems
• Leverage new
technology to improve
operations
• Exploit new business
opportunities
2 3
External
Perspective
• Tech Trends
• Best practice
• Pharma and other
industries
• Potentially disruptive
developments
trends start-ups
VCs presentations
news register
showcase tools
1
scout validate
proof of concepts

14. Recent focus areas
14
Patient Emotion Detection Rapid Predictive Modelling
Genomics Analysis
Social influencing
Cyber Security Threat DetectionData Wrangling
Supercomputing
Blockchain

15. Digital Health Hackathon
151515
Sigma AstraZenecaPebbleCode
A friendly competition: AZ vs Vendors!
Brief
teams
36 Hours
Hacking
Present back
to patients
Interview
patients

16. Creative Technology
The convergence of technology with a creative mindset,
design thinking, user-centricity and business needs

17. Virtual & Augmented Reality
VR - Molecular Rift
17
AR – Remote Maintenance Streaming 360 VR
Training Virtual Workspaces Patient Empathy Lab assistant
Big Data
Management
Sales & Marketing
Manufacturing
Execution
Product Design
Mobile is the platform of today,
and now we’re also getting ready for the Platforms of tomorrow
- Mark Zuckerberg, Facebook CEO

18. Interaction Technologies
18
Gesture Control
Brain Computer Interface
Handheld Motion control
Voice Control

19. AI Chatbots
Smart
Speaker
19
Automated Service desks Patient drug adherence Cognitive meeting rooms
“By 2020, 85% of customer interactions will be managed without a human”
(Gartner)
Smartphone
Virtual Assistant
Messenger
Chatbot
Conversational UI
Natural Language Processing
Text Analytics
Machine Learning
Google, Amazon and Apple changing from “Mobile First” to “AI First”

20. Internet of Things & The Physical Web
20
Industrial Sensors
Smart Buttons
Beacons
Shipment Tracking
All brought together on one cloud platform
Wearables
“By 2020, there will be 21 Billion connected devices”
- Gartner

21. Imagine yourself as a patient in the future

22. Crowdsourcing Innovation: University Partnership
22
Expected Engagement
• 100 Universities (US)
• 1,500 – 4,000 Expected Participants
Expected Results
• Identify top digital health expectations from
future patients
• Find common technology themes
• Observe unusual ideas or gaps in
predictions
• Enhance awareness of AstraZeneca Open
Innovation
• Engage & Attract top talent
Breakthrough innovations can come from unlikely sources
Bringing AstraZeneca Challenges into Classroom Discussions

23. Simplified approach for technology adoption,
reduce the churn & duplication across AZ.
Enable vendors to pitch their products to the
right people in AZ and ensure compliance !
Pitch IT
 AZ Preferred Partner
Faster Adoption
Improved Oversight
Internal Web app Proof Of Concept
“Regularly find
duplication... this
will stop this in its
tracks”
Open Innovation
Simplification
Distributed Decisions
“ really like look
& feel – can see
huge potential”
IT PrivacyIT Security
COMING SOON

24. Start-ups
Contact
Twitter
@adrianXwong
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Email
adrian.wong@astrazeneca.com
UK Tech Lab Director
nick.brown@astrazeneca.com
Acknowledgements
Al Mackay, Frank Lombardi, Josh Mesout, Sandra Giuliani
Scouting for disruptive 10X technologies
We can be your conduit into AstraZeneca
Venture Capital Institutes Innovative Companies
Mobile Digital Health Creative Tech Big Data IoT DevOps

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it from your system and note that you must not copy, distribute or take any action in reliance on it. Any unauthorized use or disclosure of the
contents of this file is not permitted and may be unlawful. AstraZeneca PLC, 1 Francis Crick Avenue, Cambridge Biomedical Campus,
Cambridge, CB2 0AA, UK, T: +44(0)203 749 5000, www.astrazeneca.com
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