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Zavedení UX do organizace

                               Jiří Mžourek
                               jiri@mzourek.org




Thursday, September 17, 2009
Thursday, September 17, 2009
Thursday, September 17, 2009
Thursday, September 17, 2009
Cíl prezentace




Thursday, September 17, 2009
Obsah

               Proč
               Jak
               Co potom
               Tipy




Thursday, September 17, 2009
Důvody/motivace



               Čeho chcete dosáhnout a proč?




Thursday, September 17, 2009
Dopad na:

               Firmu
               Vedení firmy
               Jednotlivá oddělení firmy
               Jednotlivce




Thursday, September 17, 2009
Obsah

               Proč
               Jak
               Co potom
               Tipy




Thursday, September 17, 2009
Klíčové osoby


               Co od nich čekat
               Co to pro ně znamená
               Společný cíl




Thursday, September 17, 2009
Současný stav UX


               Uživatelský feedback
               Weblogy/WebAnalytics/Instrumentace
               Test použitelnosti




Thursday, September 17, 2009
Příležitost

               Vylepšením UX našeho produktu:
                     Zvýšení produktivity uživatelů
                     Zvýšení konverze návštěvník/zákazník
                     Snížení nákladů na školení a podporu
                     Atd.




Thursday, September 17, 2009
Ať si to zkusí sami...
          ...nebo ať vidí ostatní “trpět”



Thursday, September 17, 2009
Obsah

               Proč
               Jak
               Co potom
               Tipy




Thursday, September 17, 2009
Realistická očekávání




Thursday, September 17, 2009
Malé ale viditelné změny




Thursday, September 17, 2009
Interní vs externí expertíza




Thursday, September 17, 2009
Interní procesy




Thursday, September 17, 2009
Firemní kultura
                                (ideální stav)



Thursday, September 17, 2009
Obsah

               Proč
               Jak
               Co potom
               Tipy




Thursday, September 17, 2009
Atmosféra my versus oni




Thursday, September 17, 2009
Školit, školit, školit...




Thursday, September 17, 2009
Interní marketing




Thursday, September 17, 2009
ROI/designer




Thursday, September 17, 2009
Kovářova kobyla chodí
                              bosa...



Thursday, September 17, 2009
Zdroje informací




Thursday, September 17, 2009
Shrnutí

               Ujasněte si PROČ
               Co to pro koho znamená
               Co to přinese
               Dlouhodobý, postupný proces
               Přesvědčujte, nebojujte




Thursday, September 17, 2009
Děkuji za pozornost!



               Dotazy




                               Jiří Mžourek
                               jiri@mzourek.org


Thursday, September 17, 2009

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Zavedeni UX do organizace