O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Guess What? You're Appealing to the WRONG ORGAN!

47.199 visualizações

Publicada em

"In God we trust. All others bring data." This is the mantra of many an executive, and the reason why so many stories told in a business setting begin and end with data and charts. The problem is that our brains are far more influenced by emotion than we realize. Here's the simple neuroscience that EVERY speaker, entrepreneur, marketer —or anyone trying to influence a decision—should know before they make a case that appeals to the "wrong organ".

  • Secrets To Making Up, These secrets will help you get back together with your ex. ★★★ http://scamcb.com/exback123/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Want to earn $4000/m? Of course you do. Learn how when you join today! ♥♥♥ http://scamcb.com/ezpayjobs/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Secrets To Working Online, Hundreds of online opportunites you can profit with today! ◆◆◆ http://ishbv.com/ezpayjobs/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Secrets To Working Online, Hundreds of online opportunites you can profit with today! ★★★ http://ishbv.com/ezpayjobs/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Legitimate jobs paying $40/h Tap into the booming online job, industry and start working now! ▲▲▲ http://ishbv.com/ezpayjobs/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Guess What? You're Appealing to the WRONG ORGAN!

  1. #DEALWITHIT >
  2. —daniel calne, neuroscientist “The essential difference between emotion & reason is that emotion leads to action while reason leads to conclusions.”
  3. HUH?
  4. vs.
  5. > emotions flood the brain with dopamine.
  6. > dopamine is a neurotransmitter  that helps control the brain's reward & pleasure centers. 
  7. > dopamine also helps regulate movement & emotional 
 responses.
  8. + =dopamine enables us to see rewards, 
 & to take action toward them.
  9. does not flood the brain with dopamine. logic
  10. does not inspire action. logic (it helps justify it.)
  11. if logic alone were powerful enough to inspire action, nobody would smoke. #FACT
  12. therefore… >
  13. + = but ideally…
  14. which is why asking yourself these 3 questions is so important:
  15. + + how do you want your audience to feel? what do you want your audience to think? what do you want your audience to do?
  16. —mayaangelou, pulitzer prize winner “People will forget what you said, people will forget what you did, 
 but people will never forget 
 how you made them feel.”
  17. AMEN.
  18. for more high-impact, low-calorie storytelling & presentation design wisdom visit https://www.facebook.com/MARTAFYIT

×