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Birgit Keil              “Ain’t marketing fun?”

                                              Creative, experienced Marketing Director seeks partnership with the DIA to
                                              bring the world of art to life in the community. How am I going to do this you
                                              ask? With my expertise in marketing, leadership, design sensibilities, client
                                              relations and most of all - passion.


                                              Marketing Strategize, concept and design print, tv, web, video, and collater-
                                              al. Production and client presentation experience. National, regional and local
                                              work includes automotive and non-automotive. An excellent communicator who
                                              can "plus" your client relationships.

                                              •Creative strategy and development of national and regional events and promo-
www.birgitkeil.com                            tions.
linkedin.com/in/birgitkeil                    •Worked with account and client to set goals and manage assignments to com-
twitter.com/birgitkeil                        pletion. Design and project management of Chevy National Events and Promo-
                                              tions, 2010 and 2011 Chevy e-mail communication stream, including launch and
www.justbeacartoon.com
                                              mailings. Managed Chevy CRM materials as well as Truck Catalogs.
facebook.com/JustBeaCartoon

Phone: 248-425-8576                           Leadership & Management The idea is that I let people do their
birgitfkeil@gmail.com                         own thing. To see the light go on. Give them the autonomy and ownership of the
                                              project. This is when creativity blossoms and builds leaders along the way.
“Birgit was one of the shining stars at C-
   E. She is dedicated and demands the        •Recruited to form the Chevrolet Regional Advertising Division. As one of 5 in a
highest quality from her work. Birgit has     core group, eventually built up and supervised a staff of 46 creatives in broad-
 a great personality, is a joy to work with   cast, print and on-line advertising with billings of $480 million.
  and is gifted with strong conceptional      •Worked with cross functional teams to build the Chevy brand including ac-
 skills. Her design sense ain't bad either!
                                              count, digital design, production, CRM, interactive events, experiential market-
I'd work with Birgit again in a heartbeat.
              Scott DuChene
                                              ing and media buying. Top to bottom.
    Senior Director/Creative Services 
                                              Client Relations I believe the personal connection fosters professional
“Birgit is an extremely talented creative     loyalty and respect and builds long-term relationships. With engagement
 professional. She maintains a great out-     through social media channels, I’ll be given the added ability to foster relation-
 look and positive attitude through even      ships which will effect the community and the image of the DIA in a positive
the toughest creative problems placed in      way.
front of her. I've had the good fortune of
 working with her on a number of chal-
   lenging projects where her ability to      •Chevy clients requested that I be assigned to work on their account and
strike the right balance between creative     projects.
  direction and business needs played a       •Raised funds for an ALS event competition through BizdomU, resulting in the
key part in their overall success.” Heath     highest amount of donations received for the 2010 class.
  Krumlauf, Senior Broadcast Producer,        •Utilized social media customer engagement to effectively market and establish
             Campbell­Ewald                   loyal client and colleague relationships.

“Birgit is great to work with, both from a    Budgets Planned budgets for multi-million dollar Chevy Events and Promo-
 conceptual standpoint and an organiza-
tional one. Besides being able to provide     tions from top to bottom - bidding to completion.
the impetus for a good idea, she can take
an idea with potential and make it better.    •Supervised 3 major events a year with a budgets ranging from 2.3 to 5 million
 She is also an excellent manager, with a     dollars and 5 annual promotions with budgets ranging from $500K - $700K.
 lot of experience directing projects and     •Always conscious of budget and always within deadline.
                 presenting
               to clients.”
John Marshall, Senior Copywriter, Camp­
                bell­Ewald
Birgit Keil         birgitfkeil@gmail.com 248-425-8576

Awards and Recognition                                     History
The Cartoonist Studio.com national cartoon contest 2011.   Creative Consultant
“Just Bea” Cartoon made it into round 6 of 10.             • Freelance Art Director and Illustrator
                                                           February 2010 - Present.
(2) PACE Excellence Awards- 2011
Tomorrow’s Child/Michigan SIDS
                                                           Chicken Soup, Inc.
National Award from TIME Magazine                          • The Big Chicken/Owner
for creating winning Statue of Liberty                     1987 - Present
Foundation Ad.                                             Design, write, manage and market award winning whim-
                                                           sical designs and illustrations for advertising, greeting
CADDY Award - 2002 Award Finalist                          cards and collateral.

Telly Award - 2002 Winner Automotive                       Clients and Work Include:
                                                           Recycled Paper Greetings, TIME Magazine,
Telly Award - 2001 Finalist - Automotive                   Renaissance Greetings/FTD, Marion Heath Greeting-
                                                           Cards, Humane Society, Aids Innerfaith Network, Pet
Telly Award - 1998 Finalist - Automotive                   Supplies Plus.

(3) Telly Awards - 1997 Winner - Automotive                Campbell-Ewald Advertising, Warren MI
                                                           • VP, ACD, Art Director
DANDY - 1997 "Best Ad Camp. By A Dealer Assn.”             November 2008 - February 26, 2010
DANDY - 1997 "Best Single Ad By A Dealer Assn.”            Responsible for the design and management of 2010 and
                                                           2011 Chevy e-mail communication stream, including
Telly Award - 1996 Winner - Automotive                     launch and mailings. Manage Chevy Truck Catalog &
                                                           CRM materials.
C-E Creative Excellence Award - 1996 Gold
                                                           October 1994 - November 2008
Campbell-Ewald Employee of the Year - 1995                 Managed Chevy Retail (129 Chevy Dealer Associations)
                                                           and Chevrolet Regional
AIN - Aids Interfaith Network                              Also: New Business Presentations
1995 “On Wings Of Angels”
Holiday Card Collection - Honorable Mention
                                                           J. Walter Thompson, U.S.A., Detroit MI
Best Selling Card of the collection
                                                           • Senior Art Director
Telly Award - 1994 Winner - Special Effects                January 1992 - October 1994
Telly Award - 1994 Finalist - Automotive                   Supervise creative on $9 million account
                                                           Clients include: Ford Dealer Advertising Groups.
AIN - Aids Interfaith Network                              Also: New Business Presentations, Sparky Anderson's
1994 “On Wings Of Angels”                                  C.A.T.C.H. for Kids, Red Cross
Holiday Card Collection - 3rd Place
Best Selling Card of the collection                        Education
                                                           Wayne State University BA in Liberal Arts
                                                           Concentration in Fine & Graphic Arts

                                                           BizdomU, Detroit, MI
                                                           August 2010 - November 2010
                                                           Entrepreneurial Business Development




 A “Just Bea” cartoon developed and featured at 
 the “Detroit Earth Day 2011” Event at the DIA.                                                                  p.2

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Marketing Resume

  • 1. Birgit Keil “Ain’t marketing fun?” Creative, experienced Marketing Director seeks partnership with the DIA to bring the world of art to life in the community. How am I going to do this you ask? With my expertise in marketing, leadership, design sensibilities, client relations and most of all - passion. Marketing Strategize, concept and design print, tv, web, video, and collater- al. Production and client presentation experience. National, regional and local work includes automotive and non-automotive. An excellent communicator who can "plus" your client relationships. •Creative strategy and development of national and regional events and promo- www.birgitkeil.com tions. linkedin.com/in/birgitkeil •Worked with account and client to set goals and manage assignments to com- twitter.com/birgitkeil pletion. Design and project management of Chevy National Events and Promo- tions, 2010 and 2011 Chevy e-mail communication stream, including launch and www.justbeacartoon.com mailings. Managed Chevy CRM materials as well as Truck Catalogs. facebook.com/JustBeaCartoon Phone: 248-425-8576 Leadership & Management The idea is that I let people do their birgitfkeil@gmail.com own thing. To see the light go on. Give them the autonomy and ownership of the project. This is when creativity blossoms and builds leaders along the way. “Birgit was one of the shining stars at C- E. She is dedicated and demands the •Recruited to form the Chevrolet Regional Advertising Division. As one of 5 in a highest quality from her work. Birgit has core group, eventually built up and supervised a staff of 46 creatives in broad- a great personality, is a joy to work with cast, print and on-line advertising with billings of $480 million. and is gifted with strong conceptional •Worked with cross functional teams to build the Chevy brand including ac- skills. Her design sense ain't bad either! count, digital design, production, CRM, interactive events, experiential market- I'd work with Birgit again in a heartbeat. Scott DuChene ing and media buying. Top to bottom. Senior Director/Creative Services  Client Relations I believe the personal connection fosters professional “Birgit is an extremely talented creative loyalty and respect and builds long-term relationships. With engagement professional. She maintains a great out- through social media channels, I’ll be given the added ability to foster relation- look and positive attitude through even ships which will effect the community and the image of the DIA in a positive the toughest creative problems placed in way. front of her. I've had the good fortune of working with her on a number of chal- lenging projects where her ability to •Chevy clients requested that I be assigned to work on their account and strike the right balance between creative projects. direction and business needs played a •Raised funds for an ALS event competition through BizdomU, resulting in the key part in their overall success.” Heath highest amount of donations received for the 2010 class. Krumlauf, Senior Broadcast Producer,  •Utilized social media customer engagement to effectively market and establish Campbell­Ewald loyal client and colleague relationships. “Birgit is great to work with, both from a Budgets Planned budgets for multi-million dollar Chevy Events and Promo- conceptual standpoint and an organiza- tional one. Besides being able to provide tions from top to bottom - bidding to completion. the impetus for a good idea, she can take an idea with potential and make it better. •Supervised 3 major events a year with a budgets ranging from 2.3 to 5 million She is also an excellent manager, with a dollars and 5 annual promotions with budgets ranging from $500K - $700K. lot of experience directing projects and •Always conscious of budget and always within deadline. presenting to clients.” John Marshall, Senior Copywriter, Camp­ bell­Ewald
  • 2. Birgit Keil birgitfkeil@gmail.com 248-425-8576 Awards and Recognition History The Cartoonist Studio.com national cartoon contest 2011. Creative Consultant “Just Bea” Cartoon made it into round 6 of 10. • Freelance Art Director and Illustrator February 2010 - Present. (2) PACE Excellence Awards- 2011 Tomorrow’s Child/Michigan SIDS Chicken Soup, Inc. National Award from TIME Magazine • The Big Chicken/Owner for creating winning Statue of Liberty 1987 - Present Foundation Ad. Design, write, manage and market award winning whim- sical designs and illustrations for advertising, greeting CADDY Award - 2002 Award Finalist cards and collateral. Telly Award - 2002 Winner Automotive Clients and Work Include: Recycled Paper Greetings, TIME Magazine, Telly Award - 2001 Finalist - Automotive Renaissance Greetings/FTD, Marion Heath Greeting- Cards, Humane Society, Aids Innerfaith Network, Pet Telly Award - 1998 Finalist - Automotive Supplies Plus. (3) Telly Awards - 1997 Winner - Automotive Campbell-Ewald Advertising, Warren MI • VP, ACD, Art Director DANDY - 1997 "Best Ad Camp. By A Dealer Assn.” November 2008 - February 26, 2010 DANDY - 1997 "Best Single Ad By A Dealer Assn.” Responsible for the design and management of 2010 and 2011 Chevy e-mail communication stream, including Telly Award - 1996 Winner - Automotive launch and mailings. Manage Chevy Truck Catalog & CRM materials. C-E Creative Excellence Award - 1996 Gold October 1994 - November 2008 Campbell-Ewald Employee of the Year - 1995 Managed Chevy Retail (129 Chevy Dealer Associations) and Chevrolet Regional AIN - Aids Interfaith Network Also: New Business Presentations 1995 “On Wings Of Angels” Holiday Card Collection - Honorable Mention J. Walter Thompson, U.S.A., Detroit MI Best Selling Card of the collection • Senior Art Director Telly Award - 1994 Winner - Special Effects January 1992 - October 1994 Telly Award - 1994 Finalist - Automotive Supervise creative on $9 million account Clients include: Ford Dealer Advertising Groups. AIN - Aids Interfaith Network Also: New Business Presentations, Sparky Anderson's 1994 “On Wings Of Angels” C.A.T.C.H. for Kids, Red Cross Holiday Card Collection - 3rd Place Best Selling Card of the collection Education Wayne State University BA in Liberal Arts Concentration in Fine & Graphic Arts BizdomU, Detroit, MI August 2010 - November 2010 Entrepreneurial Business Development A “Just Bea” cartoon developed and featured at  the “Detroit Earth Day 2011” Event at the DIA. p.2