Adaptive Content: Designing For The Unknown

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myplanetsteph

Lunch & Learn presentation from Nate Archer, Content Strategy Specialist at Myplanet Digital.

Technology News & Politics

Adaptive Content
Designing for the Unknown

Responsive
Web Design.
Adapt to the constraints of any browser
window, on any device, current or future.

Responsive to
Users
How should the experience change to
suit the context?

We forgot about
content.
How do we make content as
responsive as our designs?

Let's take a step
back.
Enable content to meet responsive
user needs by giving it structure and
meaning.

"Unstructured content is stupid and
old-fashioned. It's costly, complex,
and does not generate a competitive
advantage."

Ann Mucahy, Former CEO of Xerox

Break it apart.

Separate content into chunks,
allowing it to be more ﬂuid and
ﬂexible.

System level
thinking.
Change the way content is created to
embrace changes in how we consume it.

Don't forget the
CMS.
Design your CMS to embrace
structured content. Integrate adaptive
content thinking into workﬂows.

Forget context
(for now).
Make your content technology agnostic
so that it works in any context.

Embrace
Metadata.
If you want to understand your users,
you have to start by understanding
your content.

"Metadata is the new
art direction."
Ethan Resnick

Ready for
anything.
Structured and meaningful content
keeps us ﬂexible to meet the changing
needs of users and technology.

There's a cherry
on top.
Smart content is great news for social,
SEO and accessibility.

Links.
Karen McGrane Keynote at Content Strategy Forum 2012
http://vimeo.com/29050868

Sara Wachter-Boettcher - Responsive-Ready Content
http://sarawb.com/2012/03/07/content-strategy-responsive-design/

Ethan Marcotte – Responsive Web Design
http://www.alistapart.com/articles/responsive-web-design/

"Get your content ready to
do anything, because it's
going to do everything."

Erin Kissane

Nate Archer 207-90C Centurian Dr
Markham, Ontario
Contact us: Content Strategy Specialist
nate@myplanetdigital.com Myplanetdigital.com L3R 8C5

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Adaptive Content: Designing For The Unknown

1. Adaptive Content Designing for the Unknown

3. Thinking about content.

4. Thinking about mobile content.

5. A lot has changed in 5 years.

6. Feeling Confused?

7. Responsive Web Design. Adapt to the constraints of any browser window, on any device, current or future.

8. Responsive to Users How should the experience change to suit the context?

9. What about content?

10.

11.

12.

13.

14.

15. We forgot about content. How do we make content as responsive as our designs?

16. Let's take a step back. Enable content to meet responsive user needs by giving it structure and meaning.

17. 1. Structure

18. "Unstructured content is stupid and old-fashioned. It's costly, complex, and does not generate a competitive advantage." Ann Mucahy, Former CEO of Xerox

19. Break it apart. Separate content into chunks, allowing it to be more ﬂuid and ﬂexible.

20. System level thinking. Change the way content is created to embrace changes in how we consume it.

21. Don't forget the CMS. Design your CMS to embrace structured content. Integrate adaptive content thinking into workﬂows.

22. 2. Meaning

23. Forget context (for now). Make your content technology agnostic so that it works in any context.

24. Embrace Metadata. If you want to understand your users, you have to start by understanding your content.

25. "Metadata is the new art direction." Ethan Resnick

26. Now what?

27. Ready for anything. Structured and meaningful content keeps us ﬂexible to meet the changing needs of users and technology.

28. There's a cherry on top. Smart content is great news for social, SEO and accessibility.

29.

30. Create Once, Publish Everywhere.

31.

32.

33.

34. Links. Karen McGrane Keynote at Content Strategy Forum 2012 http://vimeo.com/29050868 Sara Wachter-Boettcher - Responsive-Ready Content http://sarawb.com/2012/03/07/content-strategy-responsive-design/ Ethan Marcotte – Responsive Web Design http://www.alistapart.com/articles/responsive-web-design/

35. "Get your content ready to do anything, because it's going to do everything." Erin Kissane

36. Nate Archer 207-90C Centurian Dr Markham, Ontario Contact us: Content Strategy Specialist nate@myplanetdigital.com Myplanetdigital.com L3R 8C5

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