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So, you want to be a multimedia journalist?

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Consider this "multimedia journalism 101" for those of you looking to expand your skillset or develop a freelance multimedia content portfolio.

This presentation outlines the process of adapting print content, to sourcing and repackaging media, to generating completely original multimedia in a 'bouquet of mediums' that captivate digital audiences.

Also outlined, "what is mobile journalism?" and "what does it mean to be a backpack or "smartphone" journalist?"

Publicada em: Notícias e política
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So, you want to be a multimedia journalist?

  1. 1. So you want to be a multimedia journalist? MicaeliRourke InnovationIntl.Media September2016
  2. 2. But I will teach you what you need to know to teach yourselves. 1- 2- 3- 4- Whatprogramstolearn. Whatsourcestoemulate. Howtoconceptualise multimediacomponents. Whatplatformsyouneedto establishyourselfasa multimediajournalist. I can’t teach you everything in two hours. 5- Howtoconvertpre-existing printcontent
  3. 3. What’s expected of you in the real world...
  4. 4. ‘DIGITAL FIRST’ “In most newsrooms this is the editorial model they are currently adapting to.... In a converged newsroom, you can do a multimedia version of the story for the Web, but also produce different versions for a print publication like a newspaper, for a television newscast, for a radio program or even a pure text version for wireless applications.” -Jane Stevens, University of Berekeley ‘Convergence Model’ A multimedia story is some combination of text, still photographs, video clips, audio, graphics and interactivity presented on a Web site in a nonlinear format in which the information in each medium is complementary, not redundant.
  5. 5. Some things to keep in mind The most experienced journalist’ may not necessarily tell the best multimedia story. This depends on: 1. RESOURCES 2. JUDGEMENT re: how to best present content 2. Multimedia storytelling is becoming completely mobile-driven 1. (mojo= mobile journalism)
  6. 6. Rather than asking yourself “what’s my entry point?” or “what’s my lead line?” you must ask yourself, “what is my medium?” “What is the most suitable platform for this story?” 3. THINK LIKE A VISUAL LEARNER.. (if you had an inexplicable aversion to writing, how would you tell this story?) 4.
  7. 7. When considering possible media elements for a story, don’t rule out that you aren’t proficient in. 5. Stay informed! Constantly learning industry trends, best practice examples, developing technology that can lend itself to storytelling. (Virtual reality/360 photos, Facebook Video, Data Viz, life streaming) 6. Multimedia storytelling = ENTREPRENEURIAL storytelling.
  8. 8. VIDEO -Video in social media has blown up! -News outlets are taking advantage of this. (ie: Facebook video, Snapchat news stories, Instagram stories from media brands’ accounts) -Live video (periscope, FB Live) -Vlogs, they make people famous! -Very easy to turn a news bulletin into a 1 minute video second video that shares the same content. -Ability to break stories before networks and get your contact picked up by larger sources
  9. 9. VIDEO If you want to be a pro: Final Cut Pro X, Pro Tools, Adobe Premiere, Avid Newscutter Pro If you want to make it work on the cheaps: iMovie, Windows Movie Maker, Lightworks, WAX If You only have a smartphone: iMovie app, powerdirector, splice, adobe premiere clip, pinnacle studio pro (SUBJECT TO CHANGE)
  10. 10. Audio -The most underrated form of media to incorporate into any print story. -Also the easiest to learn -Used as a newsgathering tool for many, can be easily converted into standalone content. -If you have audio, you can have video (captions, stock photos) -Niche rapidly expanding market for podcasts, which are easy to self-produce -Using smartphones for journalism from BBC Academy
  11. 11. Audio If you want to be a pro: ProTools, Adobe Premiere, Marantz Recorder If you want to make it work on the cheaps: Adobe Audition, Audacity, Hindenburg Field Recorder If You only have a smartphone: Even better, industry standard! Most smartphones come with audio capturing, and editing apps are abundant!
  12. 12. Photo -One of the simplest building blocks of multimedia content convergence. -Default form of media besides print to convey news -You can use still photos to convert into video (Ken Burns effect) -Photo works standalone, slideshow, gallery, interactive format. -”Everyone is a photographer” This makes your life easier, provides more sources (ie: Instagram photos used to cite news far away) -But amateur photography is easy to identify. So learn to be great! (rule of thirds, light balancing, having a good eye)
  13. 13. Photo If you want to be a pro: RedCam, Digital SLR, 3D/360 photography If you want to make it work on the cheaps: High quality point and shoot, iPhone or Android phone If You only have a smartphone: Join the club! Most reporters only use smartphones. With high quality apps and convenience to share digitally.
  14. 14. Photo Audio
  15. 15. infographics data visualisation -BIGGEST TREND currently. Either simple--charts! Or very complex with the help of a designer.......but these are so easy to create! -Data journalism is something I recommend everyone becomes well-versed in.
  16. 16. Chicago Tribune, May 2016 Direct marketing news, October 2015
  17. 17. Interactive Media Anything that elicits participation from the reader: -Surveys -Visual Quizzes -Games -Timelines -Interactive maps Can be created with developer or without. Easy to generate with user-friendly programs: -PixelMap Generator -Statpedia -Tik Tok Vertical Timeline Tool -Cloudstitch -Interact (visual quizzes)
  18. 18. Piktochart.com, Infographic generator
  19. 19. On print... -Headlines, captions, descriptions not captured on film/audio recording -Avoid big block paragraphs and large text areas (especially online) -if you see this, think about what paragraphs can be explained visually -SOME STORIES survive better in print (op-ed, political analysis, news bulletins, developing news) -”Text is what’s left when you’ve put as much info as possible into every other medium.”
  20. 20. FIND YOUR ‘MO-JO’ Mobile Journalism is not going away, folks! Reporting the Manchester riots, BBC Academy
  21. 21. 1. A photo ---slideshow or gallery (either yours sourced from instagram, archive or retrospective) 2. Video package (still photos with text, quick spliced soundbites a la NowThis) 3. Audio package 4. A chart or visual representation of facts/statistics (infographics) 5. Quiz, survey, or poll (this is foolproof and then creates a wealth of user generated content for follow up stories) 6. Timeline 7. Interactive map Simple, foolproof multimedia components that can compliment any story.....
  22. 22. Now let’s give it a shot! Read the following print story and provide a treatment for conversion to a ‘multimedia bouquet’ 3-5 components that could be added or converted
  23. 23. What you need to establish yourself as a freelance multimedia journalist 1. Web presence (blog, preferrably URL of your name) 2. Social media relevance 3. Resources (tech.) 4. Avid news diet and industry insight (constantly read news about news) 5. Be up to speed about all developing apps and programs (and changes within) 6. Ingenuity, Initiative- If you want to learn something, the resources are available 7. “Visual Learner” lens
  24. 24. See a full list of candidates for the 2016 Online Journalism Awards for more best practice examples and multimedia inspiration. ...if you feel so inclined, please connect with me via social media... Twitter: @micaelirourke IG: @hearmerourke LinkedIn: Micaeli Rourke Facebook.com/mynameismicaelir ourke