This document provides demographic information about consumers in San Diego, California. It shows that 24.37% of consumers in San Diego are willing to pay extra for quality goods, slightly higher than the national average of 21.22%. The population of San Diego is 3,040,407 people with 1,055,548 households and an average household income of $80,604. The demographic breakdown of San Diego shows it has a higher percentage of Caucasian and Asian residents and a lower percentage of African American residents compared to the state of California. Hispanic residents make up 30.27% of the population in San Diego. The document identifies San Diego as a key region in California for selling quality goods based on the consumer profile.

1. Top Quality Consumer
Region: San Diego, CA
Trade Channel: Grocery/Supermarkets
Prepared By commonSENSE™ on April 26, 2010
www.ineedcommonsense.com

2. Top Quality Consumer
Country: USA
State: California
Region: San Diego
COUNTRY USA
How do you find your consumers? Start by
looking at a nation-wide perspective to identify
areas of greatest opportunity to place your product
or advertise your services.
The following map compares the opportunity for
each state and clearly identifies the opportunities
you may wish to explore. Use the country level
statistics to gain a general understanding of the
average American consumer described by your
consumer profile. Socio-economic demographics
are also provided to give you a greater
understanding of the underlying population.
United States Of America
CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY 1 www.ineedcommonsense.com

3. Top Quality Consumer
Country: USA
State: California
Region: San Diego
STATE California
Refer to the following map to quickly identify the
city regions in the state that have the greatest
opportunities. The custom demographic variables
section illustrates each of their contributions to the
state level opportunity.
Use page 3 to compare these statistics at the
country, state and regional levels to enable you to
see how strong the consumer potential is in your
selected region.
CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY 2 www.ineedcommonsense.com

4. Top Quality Consumer
Country: USA
State: California
Region: San Diego
CONSUMER PROFILE SAN DIEGO
Demographic Variables USA California San Diego, CA
Worth Paying Extra for Quality 21.22% 24.34% 24.37%
Goods
Total Population 306,007,316 36,744,541 3,040,407
# Households 113,876,879 12,299,559 1,055,548
Avg. Household Income $66,533 $80,847 $80,604
% Caucasian 73.67% 62.73% 71.22%
% African American 13.77% 6.18% 4.94%
% Asian 3.82% 11.69% 9.30%
% Other 8.73% 19.40% 14.54%
% Hispanic Heritage 14.11% 35.10% 30.27%
% Non-Hispanic Heritage 85.89% 64.90% 69.73%
CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY 3 www.ineedcommonsense.com

5. Top Quality Consumer
Country: USA
State: California
Region: San Diego
REGION SAN DIEGO
The above map illustrates the hottest and coldest areas of opportunity
when comparing them against all other areas within the United States.
This allows you to target your product or service into the individual
neighborhoods with the highest potential.
Use Google™ Earth to further investigate the neighborhoods and business
locations with the highest sales opportunity defined by your consumer
profile.
CS-QUALITYGOODS-USA-CA-SAN-DIEGO-GROCERY 4 www.ineedcommonsense.com