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Case Study - Schuh, Skechers Facebook App
1. Schuh Executive Summary
Client:
Company Background
Founded in Edinburgh in 1981 (often
mistakenly thought to be a German
company due to their name), high street
household name schuh have been
mycleveragency clients since 2012.
Objective:
• Increase brand awareness
Objective
• Grow engagement with existing
Schuh wanted to increase brand awareness, schuh Facebook fans
grow levels of engagement with existing • Increase their email marketing
Facebook fans and add to their email- database in order to remarket
marketing database in order to remarket with • Increase Facebook fan base
further on-site offers & online promotions.
Solution: A bespoke competition app
that allowed users repeat entry, with a
Approach fun element that involved guessing, and a
sharing element to promote the app to
Our approach was to build an engaging friends.
Sweepstake app that encouraged users to
enter everyday, giving incentives for
repeated entry. Users were required to Key Learnings:
guess what Skechers shoe had been
sketched that day. The sweepstake enabled Ensuring the app is fun in both
users to share the competition with their appearance and engagement
friends. encourages others to participate in the
competition
Results The more opportunities to share the
app the better – friends of fans will
3,371 entries to the competition see that an app has been shared,
2,262 people opted in for email re- friends of new fans will see that
marketing somebody now ‘Likes’ Schuh on
Fan base was increased by 887 Facebook.
fans (a 1.98% increase)
People 'Talking About This' grew
by 2961% at its peak
There were 1,500 related bit.ly
clicks sdgdbfg
The competition raised their online profile and
enabled them to reach their objective of increasing
brand awareness through social media, along with
increase their email database.
Next Steps
Schuh continued to involve mycleveragency to
create engaging and exciting apps, that
encouraged their fan base to enter. This also
helped to grow the schuh online social community.
“They [MCA] always do a great job of our apps and, as
opposed to just simply building them, they give us advice on
tweaks and improvement to get the best results too.”
Llara Geddes, Marketing Co-ordinator – Schuh
![Schuh Executive Summary
Client:
Company Background
Founded in Edinburgh in 1981 (often
mistakenly thought to be a German
company due to their name), high street
household name schuh have been
mycleveragency clients since 2012.
Objective:
• Increase brand awareness
Objective
• Grow engagement with existing
Schuh wanted to increase brand awareness, schuh Facebook fans
grow levels of engagement with existing • Increase their email marketing
Facebook fans and add to their email- database in order to remarket
marketing database in order to remarket with • Increase Facebook fan base
further on-site offers & online promotions.
Solution: A bespoke competition app
that allowed users repeat entry, with a
Approach fun element that involved guessing, and a
sharing element to promote the app to
Our approach was to build an engaging friends.
Sweepstake app that encouraged users to
enter everyday, giving incentives for
repeated entry. Users were required to Key Learnings:
guess what Skechers shoe had been
sketched that day. The sweepstake enabled Ensuring the app is fun in both
users to share the competition with their appearance and engagement
friends. encourages others to participate in the
competition
Results The more opportunities to share the
app the better – friends of fans will
3,371 entries to the competition see that an app has been shared,
2,262 people opted in for email re- friends of new fans will see that
marketing somebody now ‘Likes’ Schuh on
Fan base was increased by 887 Facebook.
fans (a 1.98% increase)
People 'Talking About This' grew
by 2961% at its peak
There were 1,500 related bit.ly
clicks sdgdbfg
The competition raised their online profile and
enabled them to reach their objective of increasing
brand awareness through social media, along with
increase their email database.
Next Steps
Schuh continued to involve mycleveragency to
create engaging and exciting apps, that
encouraged their fan base to enter. This also
helped to grow the schuh online social community.
“They [MCA] always do a great job of our apps and, as
opposed to just simply building them, they give us advice on
tweaks and improvement to get the best results too.”
Llara Geddes, Marketing Co-ordinator – Schuh](https://image.slidesharecdn.com/mcacasestudyschuhskechersappnov12elhlf-finished-121217074930-phpapp02/85/Case-Study-Schuh-Skechers-Facebook-App-1-320.jpg)
