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Digital Strategy Presentation

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Nmdl final

  1. 1. Mya Hall Digital Marketing Strategy
  2. 2. Background • Honeywell invents and manufactures technologies to address some of the world’s toughest challenges. • Home solutions Honeywell uses social media as a place to discuss its products, services, events, news and initiatives.
  3. 3. • Consumer Engagement • Search Engine Optimization • Product Content • Website functionality (mobile friendly) What needs fixing?
  4. 4. • Increase Brand Awareness • Create more conversation • Increase visitors/likes on social media
  5. 5. Target Audience Honeywell’s target audiences are home and business owners.
  6. 6. Strategy Communicate benefits to get consumers talking and more interested in what Honeywell has to offer through a website dedicated to product content.
  7. 7. MESSAGE!!
  8. 8. Being Connected Starts At Home! o Website dedicated to product content o Drive traffic to site through social media o Search Engine Optimization
  9. 9. Budget: 6 months ($6,240 per month)… Website start-up $9,450 SEO/PPC Email Content $580 $480 $ 1,440 $380 $1,680 each Social Media Mobile
  10. 10. How are we doing? Increase online sales by 20% Increase natural search traffic by 20% Increase consumer engagement on social media by 25%

Digital Strategy Presentation

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