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How to increase event effectiveness with mobile apps

According to recent research, most meetings are a waste of time. Attendees don't engage with event content, they don't participate and as a result don't learn anything. The good news is that mobile event apps make meetings more effective by boosting networking, learning and many other benefits.

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How to increase event effectiveness with mobile apps

  1. 1. 17 09 2015 56 rue Dombasle, F-75015 Paris – www.myqaa.com +33 6 23 73 62 72 – contact@myqaa.com How to Increase Event Effectiveness with Mobile Apps Rosa Garriga Mora Marketing & Communications, myQaa
  2. 2. Agenda The principle of value creation for events How mobile event apps support learning and networking objectives Case studies Q&A
  3. 3. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com How do meetings really create value?
  4. 4. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Influence participants to DO something which adds value to stakeholders at the lowest possible cost
  5. 5. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com
  6. 6. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com The ROI Methodology
  7. 7. How do event apps make your meetings more effective?
  8. 8. Most learning environments are NOT effective
  9. 9. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com “82% of delegates fail to fully engage with event content”* *Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s
  10. 10. 42% write shopping lists instead of taking notes
  11. 11. 18% fake urgent phone calls
  12. 12. 23% take longer bathroom breaks to help pass the time
  13. 13. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com “Only 18% view events as an opportunity to learn”* *Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s
  14. 14. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com “48% are too shy to ask questions”* *Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s
  15. 15. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Improve learning
  16. 16. Increase networking
  17. 17. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Extend the event lifespan
  18. 18. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Boost engagement
  19. 19. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com “Attendance engagement increases by 33% when using mobile technology”* *Source: Frost & Sullivan http://www.prnewswire.com/news-releases/frost--sullivan-technology-key-in-transforming-meetings-and- events-232840181.html
  20. 20. Seamless user experience
  21. 21. 1. Improve learning 2. Increase networking 3. Extend event lifespan Behavioural change
  22. 22. Case studies
  23. 23. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Facilitating a brainstorming session with 1,200 top executives
  24. 24. www.myqaa.com +33 6 23 73 62 72 – contact@myqaa.com
  25. 25. www.myqaa.com +33 6 23 73 62 72 – contact@myqaa.com Gathering +500 questions from +1000 people
  26. 26. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Enabling networking between 30,000 people
  27. 27. Questions? rosa.garriga@myqaa.com

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