According to recent research, most meetings are a waste of time. Attendees don't engage with event content, they don't participate and as a result don't learn anything. The good news is that mobile event apps make meetings more effective by boosting networking, learning and many other benefits.

1. 17 09 2015
56 rue Dombasle, F-75015 Paris – www.myqaa.com
+33 6 23 73 62 72 – contact@myqaa.com
How to Increase Event
Effectiveness with Mobile Apps
Rosa Garriga Mora
Marketing & Communications, myQaa

2. Agenda
The principle of value creation for events
How mobile event apps support learning and networking objectives
Case studies
Q&A

3. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
How do meetings really create value?

4. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Influence participants
to DO something
which adds value to stakeholders
at the lowest possible cost

5. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com

6. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
The ROI Methodology

7. How do event apps make your
meetings more effective?

8. Most learning
environments
are NOT effective

9. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
“82% of delegates fail to fully
engage with event content”*
*Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s

10. 42% write shopping lists
instead of taking notes

11. 18% fake urgent
phone calls

12. 23% take longer bathroom breaks
to help pass the time

13. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
“Only 18% view events as
an opportunity to learn”*
*Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s

14. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
“48% are too shy
to ask questions”*
*Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s

15. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Improve learning

16. Increase networking

17. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Extend the event lifespan

18. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Boost engagement

19. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
“Attendance engagement
increases by 33% when using
mobile technology”*
*Source: Frost & Sullivan http://www.prnewswire.com/news-releases/frost--sullivan-technology-key-in-transforming-meetings-and-
events-232840181.html

20. Seamless user experience

22. 1. Improve learning
2. Increase networking
3. Extend event lifespan
Behavioural change

23. Case studies

24. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Facilitating a brainstorming session with
1,200 top executives

25. www.myqaa.com
+33 6 23 73 62 72 – contact@myqaa.com

26. www.myqaa.com
+33 6 23 73 62 72 – contact@myqaa.com
Gathering
+500 questions
from +1000 people

27. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Enabling networking between
30,000 people

28. Questions?
rosa.garriga@myqaa.com