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Buzziest IPL season this year, says Maxus Mesh report

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Buzziest IPL season this year, says Maxus Mesh report

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Buzziest IPL season this year, says Maxus Mesh report

  1. 1. IPL 2017
  2. 2. Objectives  Week wise buzz of IPL 2017  To understand the categories that generated maximum buzz during IPL 2017  Event unfolding  Top Teams  Top Players  Top Team Hashtags  IPL and Mood of the Nation – Maxus Kaleidoscope  Advertisers leaderboard
  3. 3. Methodology The analysis has been done by Maxus Mesh - our marketing command center and dialogue engine that reads environmental signals in real-time. Also, part of the analysis comes from Maxus proprietary tool – Maxus Kaleidoscope which enables location based Mood planning of audiences in India basis social media conversations. It uses near real-time posts from Twitter & Instagram to bucket across 8 broad moods. The moods are extrapolated onto a map of India from where these posts emerge thereby giving us a literal Map of the mood of a place. • The social conversations measures impact of IPLT20 in India region. • Detailed keyword analysis is conducted to identify social chatter around various aspects of IPLT20.
  4. 4. SOCIAL BUZZ IPL 2017 – 6,490,666 • 2017 has been most buzziest IPL year in past decade. 2017 was 2X buzzier than 2016 edition. 673,533 465,750 398,728 282389 372399 428162 401045 611,497 372,563 354,659 340844 342031 443125 700912 1,090,342 834,756 692,314 911,028 667,997 656,024 1,344,900 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Final week IPL 2015 IPL2016 IPL2017
  5. 5. 0 100000 200000 300000 400000 500000 1STAPRIL 2NDAPRIL 3RDAPRIL 4THAPRIL 5THAPRIL 6THAPRIL 7THAPRIL 8THAPRIL 9THAPRIL 10TH… 11TH… 12TH… 13TH… 14TH… 15TH… 16TH… 17TH… 18TH… 19TH… 20TH… 21ST… 22ND… 23RD… 24TH… 25TH… 26TH… 27TH… 28TH… 29TH… 30TH… 1STMAY 2NDMAY 3RDMAY 4THMAY 5THMAY 6THMAY 7THMAY 8THMAY 9THMAY 10THMAY 11THMAY 12THMAY 13THMAY 14THMAY 15THMAY 16THMAY 17THMAY 18THMAY 19THMAY 20THMAY 21STMAY IPL2017 SOCIAL BUZZ IPL 2017 – 6,490,666 • The final match between #MI vs RPS was most buzziest match which alone generated around 5 lac mentions The Final – MI vs RPS
  6. 6. KKR dominated the popularity through out the IPL 2017 season, ahead of winner Mumbai Indians. Social Team Leadership Board – Overall KKR 1,344,508 mentions Rising Pune 419,581 mentions Royal Challengers 906,298 mentions Delhi Daredevils 169,029 mentionsGujarat lions 262147 mentions Kings XI Punjab 321,667 mentions Sunrisers Hyderabad 364,223 mentions Mumbai Indians 922,847 mentions
  7. 7. • Dhoni was most popular player this IPL season, followed by Gautam Gambhir and Rohit Sharma • Last year favourite Virat Kohli could manage with 7th spot due to poor performance • David Warner is the most popular (Non –Indian) player to be featured in top 8 leaderboard for both 2016 and 2017 IPL edition. Social Player Leadership Board - Overall M S Dhoni 522,170 mentions Gautam Gambhir 490,495 mentions Suresh Raina 180,531 mentions Rohit Sharma 252,014 mentions Yuvraj Singh 136,264 mentions Virat Kohli 136,107 mentions Steve Smith 114,185 mentions David Warner 143,645 mentions
  8. 8. #CricketMeriJaan by Mumbai Indians was the most chanted Team hashtag in the tournament Teams and Hashtags 18,998 33,812 48,879 68,266 90,287 96,589 133,932 264,063 295,053 #DilDilliHai #livepunjabiplaypunjabi #Gamemaarichhe #rangwahijungnayi #orangearmy #playbold #duskidahaad AmiKKR #cricketmerijaanMumbai Indian Kolkata Knight Riders Kolkata Knight Riders Royal Challengers Bangalore Sunrisers Hyderabad Gujarat Lions Rising Pune Supergiants Kings XI Punjab Delhi Daredevils Rank this season 1 2 3 4 5 6 7 8 9
  10. 10. Demographic of IPL Audience M E N FA R O U T S H O U T T H E WO M E N W I T H R E S P E C T TO I P L C O N V E RS AT I O N S MOST TALKED ABOUT TEAMS - 2017 W H I L E D E L H I A C C O U N T S F O R T H E S E C O N D M O S T N U M B E R O F T W E E T S A R O U N D T H E TO P I C , T H E I R T E A M D O E S N ’ T F E AT U R E I N T H E M O S T S P O K E N A B O U T T E A M S .
  11. 11. Advertisers Leaderboard Vodafone had most engaging brand content story this IPL season. The cute Zoo Zoo ads and the old couple ad went viral and was the most liked and shared story this IPL season. Also, was most watched ad amongst Official sponsors to the event. Vivo is most buzziest brand due to title sponsorship –VivoIpl. Apart from Official sponsors this IPL, the Amazon Chonkpur Cheetah ads were the most watched ad on digital this IPL season .
  12. 12. Thank You For further details, please contact: Rashmi Nakaskar – 9819222195 Rashmi.Nakaskar@maxusglobal.com