7. Product Introduction
Surface is the first commercially available surface computer from Microsoft Corp
It turns an ordinary tabletop into a vibrant, interactive surface
The product provides effortless interaction with digital content through natural
gestures, touch and physical objects
Surface is a 30-inch display in a table-like form factor
Surface can simultaneously recognize dozens and dozens of movements such
as touch, gestures and actual unique objects that have RFID tags
Surface will first ship to commercial partners (Hospitality, Retail, Casinos,
Restaurants, and more) and later be available to private users
10. Surface Technology
At a high level, Surface uses cameras to sense objects, hand gestures and touch
Surface computing is a new way of working with computers that moves beyond
the traditional mouse-and-keyboard experience
It is a natural user interface
Main Functions:
Direct interaction.
Multi-touch contact
Multi-user experience
Object recognition
11.
12. Cradle to Grave
Microsoft Google Compete Team (Accounts from my
summer internships)
get hooked
stay in touch with audience
push products
influential management
17. Future Marketing
Microsoft partners (brand alliance)
Marketing in areas of public interest/trade shows
Viral marketing, creating buzz
The cool factor
20. Conclusion
Surface is the future is the new standard for interfacing
a computer
Fundamentally changes the way we interact with
technology
Appeals to all ages
Cradle to Grave
