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Six Steps to Develop Your Social Business
1. 6 Steps to Develop Your Social Business Margaret Donnelly Director of Marketing Meltwater Group Twitter: @mwdonnelly buzz.meltwater.com 0
2. What is Meltwater Buzz? 1 Listen Engage Measure Manage buzz.meltwater.com
3. 2 Brands are increasing investment in social media By 2012 88% of MarketersWill Use Social Media buzz.meltwater.com
4. 3 Spend on social media is surpassing email buzz.meltwater.com
5. 4 “Changing consumer usage patterns make social media a MUST” Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/ buzz.meltwater.com
6. Why are brands making the investment? Almost half of active Internet users worldwide have joined a brand community online 5 Source: Universal McCann Wave 5 Report, April 2011 buzz.meltwater.com
13. Not at all Important 3% Not particularly Important 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important 41% The importance of monitoring buzz around company / brand buzz.meltwater.com 12
Why are organizations making the investment? Well if you think about the sheer number of consumers flocking to social media…it’s staggering of how quickly the number has grown. In fact, if you look at the number of Facebook users (about 750 million), if Facebook were a country, it would be the world’s 3rd largest country behind China and India (and twice the size of the US). In the time you’ve been here, there have been 10’s of millions of wall posts on Facebook.
4 C’s of Community DevelopmentContent: Share content about the market, best practices and success stories daily. Curate content and create original content.Canvas: Search for conversations that are relevant; engage those new contacts directly (share info, insight, ask questions, solve problems…become the expert voice)Connect: Connect with those who are directly addressing the company; respond appropriately
