Music international for_schools_2014

Music Department
Plan, Financing, Budget(s),
Resources : Teaching, Learning &
Development Roadmap

Music Department : Out-Sourced,

Partner OR
Managed Services Solution
A complete solution
- or just take some of it –
for your School Music Department

Get a Music
Instrument into the
hands of every Child.

The Music Academy of
Music International.

Cost Drivers
+ Inflow
Mandatory (eg. IB)
Established Syllabus
Formal Music Education
School(s) Competition

Demand from School,
Children & Parents
Audience(s) & Local
Community
- Outflow

Management

Teachers

Instruments

Sheet-Music

Infrastructure

Syllabus
Curriculum
Lesson-Plans
Budgets
TCO-ROI
Repertoire
Orcehstration

Skill-Sets
Availability
Salary, Growth
40% Occupancy
Development

High-Cost
Bulky
Availability
Re-use

IPR - Legal
Workbooks,
High-Cost
Availability
India-Relevant

Rooms (x N)
AV + Projection
Stands etc.
Internet

Stay, re-locate,
Commute, Food

Priority
Sheet-Music
Instruments

Teachers

We &
our Business
MANAGEMENT
Management

You &
Your School
INFRASTRUCTURE
Infrastructure

Why?
1. It’s not of main-stream importance to the school.
2. HOWEVER …it’s a huge intangible benefit … if done well.
Highly emotional-connect of Students & Parents.
3. The VALUED need of Bollywood is NOT the right Music
Education.
4. Can be expensive with high Cap.Ex., high Op.Ex., high
TCO (Total Cost of Ownership) and minimal ROI (Return
On Investment).
5. Difficult to get, motivate, scale, grow and retain Teachers.
6. The need is for TOO many teachers with ONLY 10%-25%
utilization capacity EACH.

What is Expensive?
1. Cap.Ex.
1. Multiple Class-rooms OR Large areas.
2. Variety range, quantity & size, cost of Music
Instruments.
3. Large-Display. Projection. Music Stands. Lighting.
Audio Systems.

2. Op.Ex.
1.
2.
3.
4.
5.

Cost of many originals of Legal Sheet Music.
Maintenance of Music Instruments. Consumables.
Repair of Music Instruments.
Internet bandwidth.
Teachers. Teachers. Teachers.

Instrument Grouping
• Band
– Drum & Bugle (24 to 60)
– Bagpipe (24 to 60)
– Brass / Marching (24 to 60)

• Orchestra
–
–
–
–

Strings (20 to 60+)
Brass (20 to 60+)
Woodwinds (20 to 60+)
Rhythmic Percussion 4 to 10

• Other (as many individual ONLY).
–
–
–
–
–
–

Piano.
Classical Guitar(s)
Electronic Keyboard(s)
Drums. Drum Machine
Electric. Acoustic. Rhythm. Lead. Bass.
Mandolin. Banjo. Ukulele.

Instrument Sections (Grouping)
Age 9+

Age 11+

Age 11+

Age 7+

Age 3+

Age 5+

GROUPING

Trumpet
Clarinet
Classical Guitar
Violin - Viola
Recorder
Orff Instruments

Flute
Tuba
Euphonium
88-key piano
Cello

Piano
Harp
Bassoon
French Horn
Timpani
Double Bass

Instrument Funding …
• Outright Purchase (Open Market)
• Bulk or Individual Purchase (Dealer
Supported)
• Loan EMI. Hire-Purchase.
• FUTURE. Lease. etc.

Music Education
Goals, Extent, Scope, Methodology,
Genre(s). Focus etc.

Why are you (we) doing all this?








Music is an ‘essence’ of life
I/we are told to? Part of my job?
Essential part of Education?
Character Development?
Career? A part of the Arts?
Music to teach OTHER subjects.
Music Therapy.

More specifically …
1. Social-Community Give-back
– Want EVERYONE to learn to play an instrument. Sing. Educated,
Informed & Quality Music Appreciation while acknowledging PopCulture-keyboard-drums-guitar.

2. Personal Challenge
– We want to be Educators. Challenge ourselves. Create. Perform.

3. Staying Profitable
– Cash IN must be higher than Cash OUT.

4. Academy Image
– We want to proud of and known. Our Brand.

5. Business Revenue
– We need annual volumes, growth & scale to stay ahead of Market,
Competition & Others.

The WHOLE Music Department
Grade 8
IB
SL & HL
ALSO …
Related
to Class,
Age,
Ability,
Talent,
Practice,
Time,
Cost
Investme
nt etc.

Grade 7
Grade 6

Performance
1. Exams.
2. Band(s)
3. Orchestra

Grade 5
Grade 4
Grade 3

Instrument(s)
• Brass
• Woodwinds
• Strings
• Percussion

Pop. / Popular
• Guitar
• Keyboard
• Drums

Theory

Grade 2

CAREER
1. Music
2. Arts
3. Theatre

Singing

Grade 1
IB
Syllabus

IGCSE-Music
Syllabus

ABRMS

Club
Extra-curriculur

Your Syllabus Options
1. IB. SL & HL
2. IGCSE. Music as an Elective / Subject.
3. UK ABRSM (or Trinity) Syllabus.
4. MI (Music International Grand Syllabus)
5. Your School(s) ‘Own’ Syllabus.

The IB Syllabus
Support to … ONLY

IB Description and Aims
1. enjoy lifelong engagement with the arts
2. become informed, reflective and critical
practitioners in the arts
3. understand the dynamic and changing nature of
the arts
4. explore and value the diversity of the arts across
time, place and cultures
5. express ideas with confidence and competence
6. develop perceptual and analytical skills
7. develop their knowledge and potential as
musicians, both personally and collaboratively.

IB Assessment #1 of 2
1. a broad and balanced, yet academically
demanding, programme of study
2. the development of critical-thinking and
reflective skills
3. the development of research skills
4. the development of independent learning skills
5. the development of intercultural understanding
6. a globally recognized university entrance
qualifications

IB Assessment #2 of 2
1. knowledge, understanding and perception of
music in relation to time, place and cultures
2. appropriate musical terminology to describe and
reflect their critical understanding of music
3. comparative analysis of music in relation to time,
place and cultures.
4. creative skills through exploration, control and
development of musical elements
5. performance skills through solo or group music
making
6. critical-thinking skills through reflective thought

IB Current Teacher Criteria
•
•
•
•
•
•
•
•

Newly qualified Diploma IB may apply.
IB experience preferred. (not mandatory)
2-years of experience?
Diploma in IB not the only criteria …
A level, AP level acceptable.
ABRSM acceptable.
International Teaching Experience ok.
ONE teacher won’t do (for Music).

Current ‘Teacher’ gaps / short-falls …
• Mis-matched Qualifications / Certifications.
• Mis-matched Experience.
• Primarily one-Instrument Certified.
–
–
–
–

Known problems with Trinity & even ABRSM
Not performers.
Weak in Theory.
Do not play more than ONE instrument.

• Creating Marching bands, Orchestras, Chorus are TOUGH
• Every musician cannot become a Teacher.
– (eg. A salesman cannot promoted to be a manager)
– Motivation. Finances. Incentive. Career-choice.

• Can’t teach
– A syllabus.
– A group. Mass Education.
– Children.

Quick-fix solutions for previous gaps
• Start teaching, get them certified.
• Mass Teaching Methodology.
• Large amount of “teaching-aids” for nonstrength areas.
• Other Instrument support.
• Syllabus based Class-Period specific,
minute-by-minute Lesson Plans.
• LEGAL Sheet-Music. Arrangements.
Transcriptions. Workbooks.
• Event-day “Players” support.

IB Syllabus Inputs & Support
•
•
•
•
•
•

Help identify Teachers.
Specialist inputs. Instrument-specific etc.
Lesson plans. (SL & HL … PYP, MYP and DP)
Workbooks, Materials.
Teaching aids, presentations.
myMI Subscription
–
–
–
–

Personal License(s)
Teacher Institution License
myMI Library & Resources
Sheet Music. Transcriptions. Arrangements

• Performance related Content, Resources etc.
• Repertoire Development. Genres. Styles.

IB Syllabus
%age

BU

Weeks
Total Hours

SL
1.5 hrs

SL x 3
Week

BU

33
150

Annual per-year Lesson Plans 5 + 5

PYP

HL
1.5 hrs

HL x 4
Week

40
240

100

MYP

160

Practical
MP-0

Warmup

5

2

7

2

7

MP-1

Scales

10

5

14

3

14

MP-2

Exercises

35

16

47

12

47

MP-3

New Music

35

16

47

12

47

MP-4

Old Music

10

5

14

3

14

MP-9

Warmdown

5

2

7

2

7

Theory
MT-1

MT-3
MT-4
MT-9

Music Perception & Analysis
- Study of Prescribed Work
- Study of Music Genre & Styles
- Musical Investigation
Option A : Solo Performance
Performance Preparation x 2 per year
Option B : Group Performance
Option C : Composition
x 3 per year

50%

38%

34

135

50%

31%

28

113

50%

N/A

50%

31%

28

113

India-IB focus (SL-PYP or HL-MYP)
Weeks
Total Hours
Annual per-year Lesson Plans 5 + 5

33
150
PYP

100

40
240
MYP

160

Theory
MT-1

MT-3
MT-4
MT-9

Music Perception & Analysis
- Study of Prescribed Work
- Study of Music Genre & Styles
- Musical Investigation
Option A : Solo Performance
Option B : Group Performance
Option C : Composition
x 3 per year

50%

38%

34

135

50%

31%

28

113

50%

N/A

50%

31%

28

113

MI Teacher(s) Experience
1. Philippines
2. India.
3. UK, USA, France, Malaysia, Singapore, Japan ..
(Experience in what?)
4. Taught at Lawrence-Lovedale, Hebron, St.
Marks Music Academy, TISB, Baldwins, St.
Josephs.
5. Degree in Music.
6. ABRSM Qualified. 100’s of ABRSM & Trinity
Examination Appearances.
7. Total Performance Experience of 100+ years.

MI long-term & Master Plan (IB Group 6 really)
1.
Music

1.
2.
3.
4.
5.

2.
Theatre

3.
Dance

MI Academy
MI Coaching Minstrels
MI Minstrels
MI Music Methodology
MI Instrument Consortium

4.
Film & TV

A

D

E

E

B

A

C

B

D

B

B

C

C

C

D

A

E

E

A

D

5.
Visual-Arts

Partner Approach please!
In-House

Out-Source

Grade 8
IB
SL & HL
ALSO …
Related
to Class,
Age,
Ability,
Talent,
Practice,
Time,
Cost
Investme
nt etc.

Grade 7
Grade 6

Performance
1. Exams.
2. Band(s)
3. Orchestra

Grade 5
Grade 4
Grade 3

Instrument(s)
• Brass
• Woodwinds
• Strings
• Percussion

Pop. / Popular
• Guitar
• Keyboard
• Drums

Theory

Grade 2

CAREER
1. Music
2. Arts
3. Theatre

Singing

Grade 1
IB
Syllabus

IGCSE-Music
Syllabus

Extra curricular
ABRMS

AGE based Learning Groups
• Grouping
 Ages 3+
 Ages 6 and 7
 Ages 8 and 9
 Ages 10 to 15
 Ages 16 to 21
 Age 21+

• Categories





Dance. Movement. Voice. Sing.
Orff Instruments.
Recorders.
Orchestra Instruments.

myMI : Age Group-Phases Targets
• Phase I
– School Education.
– K12 : Age 6 to Age 18

• Phase II
– Ages 18 to Ages 23-25
– Intern. Trainee. Ward.
– Specialist : Industry, Genre. Music-Theatre-Visual Arts

• Phase III
– Training of Trainers
– Refresher course
– Extension. Diversification. Growth.

Music Department : Concern(s)
1.
2.
3.

Shortage of Teachers.
Mostly 1-on-1; difficulty of Group Training.
Need for MANY teachers for MANY instruments.
1.
2.
3.

4.

Teacher-Trainer Workshops
1.

5.

8.
9.

Feedback. Peer-Groups. Mentoring. Further Learning etc.

Meeting Syllabus requirements
1.

6.
7.

Woodwinds. Brass. Strings. Percussion. Piano. Classical Guitar.
Keyboard. Guitar. (The Bollywood Influence)
Voice. Classical, Folk, Choir, Chorus.

IB. IGCSE. ABRSM. Trinity Guildhall. OWN

Availability of sheet-music, arrangements, transcriptions.
Cost of Instruments. Budget. Maintenance. Repair. Parts.
Consumables.
Student Motivation.
Support for Stakeholders. Board. Top-Management.

Music Department Administration
• People
 Head of Department
 Teacher(s)
 Music Lab. Assistant

• Activity
 Parent Handling. Music Counseling.
 Decision(s). Instrument. Programme. Syllabus.
 Fees Collection. Payments. Dept. Cash-flow. Accounting.
Attendance.
 Procurement : Instrument, Sheet-Music, Consumables.
 Class(es) Supervision.
 Storage. Locks. Open-Close. Holiday Practice etc.

1-to-1 vs MASS Music Education
• The success of the BRITISH education is
the classroom. Syllabus. Leveling.
Structure. Grades and eventual standards
that allow MASS education – resulting in
lower costs & affordability.
• The failure of western classical music in
India is NOT doing this; but using a 1-to-1;
guru-sishya concept even for Trinity &
ABRSM; making money for them at the
cost of Music Education for the Student
Consumer in India

Change ‘Singing’ to ‘Music’ Periods
• Singing Classes 1 to 7.
– Gradual ‘music’ development starting with song.
Action songs. Dance & Movement.

• Introduction or Orff Instruments
– Class 1 to 3 (up to age 7)

• Introduction of Soprano Recorders
– Class 4 upward (age 8 to 11
– Treble Recorders & Ensemble Playing

• Other Introduction
– Basics of Music Notation. Harmony etc.
– Exposure to other Music Instruments.

Instrument(s) Options
1. PRIMARY Instrument (First)
–
–
–
–
–
–
–
–

Recorder.
Classical Guitar.
Flute. Clarinet. (Oboe, Bassoon)
Trumpet. (Trombone, Tuba, Euphonium)
Violin. Cello. Viola.
Piano.
Orchestral Percussion & Rhythm.
Voice Training.

2. SECONDARY Instrument (Second)
–
–
–
–

Guitar. Acoustic. Lead. Bass. Folk
Keyboard. Chord Organ. Play-by-ear.
Saxophone.
Drums.

The Balance of Music Genre Choice
SECONDARY
PRIMARY

•
•
•
•
•
•

Western Classical
Music Notation
Harmony
Huge Repertoire
Written availability
Recordings

A.
B.
C.
D.

International Popular Music
India : Carnatic
India : Hindustani
The pull of Bollywood

Music Department : Solution(s)
• The ‘BACKBONE’ is a real-time, online,
24x7x365 Annual Subscription of
reasonable, low bandwidth.
• Teaching Resources.
• Self-Learning Adult-Education Resources.
• Student & Children Support Resources.
• Not just 2 periods a week - ACCESS from
School. Home. On-holidays. More playing
will result in better students.

Personalised

One-StopShop
REMOTE
Self-Learning



Air-Tune
Player

3-chord
Jazz Fakebook

Teaching
Resources

Kids
Resources

-1

1. Guitar(s)
2. Keyboard
3. Drums-Percussion
4. Flute
5. Recorder
6. Voice-Singing
7. Bass (all types)
8. UNIQUE-OTHER
9. Brass
10. Woodwinds
11. Strings
12. Piano-Organ

(minus one)

Sheet Music
Lead Sheets
INSTITUTIONAL
Subscription

Retail
Subscription

Individual

100’s of 1000’s

Group(s)
Collaboration

Teacher Training
1.
2.
3.
4.
5.

IB School Music Head
ABRSM P6/T6 + Certified
School Band & Music
myMI 3-chord Trainer
MI Lead-Sheet Jazz FB Trainer

Band Resources
- Big Band
- Marching / School
- Group(s)

myMI login Home Page

http://themusicinternational.com

License Options
I. Personal
– Own personal use. Family. All in a household.

II. Private
– Private Teacher. Typically 6 to 20 students.

III.Institution
– Schools. Colleges. Music Schools. 2 to 10
teachers; 100 to 5000 students or more.
– Multiple locations. Multiple towns etc.

IV.Commercial
– Double-Branding. Sponsored. Any other.

Individual-Personal Benefits (A)
Save ‘pots’ of money.
Get books, methods I don’t get in Bookstores NOR on-line.
Learn top-line play. I have an Accompanist. 24 x 7 x 365
Tune-player. Practice Accompaniment. Song Learner.
Minus-one. -1. Karaoke. (It’s all the same ... I have it all).
Develop by-ear music playing.
Metronome. Tuner. Drum tracks and a variety of Virtual Tools.
Fresh & Relevant. I constantly get NEW sheet-music.
Improve my Sight-Reading and my Sight-Singing.
NOT JUST one class per-week NOR limited to just one hour.
Listening guidance. Music in your Lifestyle. Constant Stimulus to
Motivate me. Practice makes perfect.
12. Multi-faceted - Music is an Art-form - one of the Arts.
13. Structured Syllabus. Personal Syllabus. Personalised for me. myMI.
14. Comprehensive resource(s) for Singing & Voice Training.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Institutional & Teacher Benefits (B)
1. Single-point, single-source of ALL music related
information, tools & resources.
2. Syllabus. Lesson Plans. Lists. Songs. Notes. Ideas.
3. Teacher & Student(s) on the same Page. (literally).
Projection to a Class of 30-500. Read one-page sheetmusic together. Lyrics.
4. Other Instrument resources. (20+ instruments)
5. Piano / Organ / minus-one / Karaoke accompaniment
available for the Syllabus.
6. Time-multiplier. Allows student-self learning. In-class.
At-home. On-holidays.

Resources & more resources
• Currently available ALL-in-one ONLINE
Subscription for self-service STUDENT.
• Teacher has access to all the above + Personalised
Student Information.
• Off-line HUGE library of music CD’s, opera,
broadway musicals.
• OPEN SOURCE++ repository of sheet-music.
Songs etc.
• Custom : Arrangement, transcriptions on request.
• Instrument Solutions : Buy. Repair. Consumables.
Maintenance. Loans. Lease. Hire-purchase etc.

Annual Subscription(s)
•

Type
» Retail
» Institution
• Scope
» Self-Service. Self-Learning. Reference.
» Teacher, Teaching Aids & Resources.
» Group Playing (with Projection)
» Sheet Music
» Minus One (-1) Tracks
» Air Tracks for Accompaniment Learning. 3-chord etc.
– Voice & Instruments
» Orchestra
» Voice
» Modern.
• Teacher Training
–
–
–
–
–

IB Syllabus Trained
ABRMS 6P, 6T & Certified Trainers
MI 3-Chord Trainers
Blues, Jazz, Realbook, Fakebook Trainers.
School Music & Band Teachers

B. Teacher Training

C
oaching
Minstrels

Teacher Training
• Category A
– Identify. Support. IB SL, HL & IGCSE Music Elective Teacher(s)

• Category B
– Voice / Instrument Specialists. Professional & Career in Music.
– Grade 6 Theory. Grade 6 Practical. ICT and/or Capable of Grade 6+

• Category C
– Less than Grade 5. Professional Career Seeker
– General Music Teaching.
– Adequate. Competent.

• Category D
– Adult 21+ Senior Student. Teacher Trainee. Amateur
– Not Certified / Qualified. Performing Musician
– Adequate Teaching Ability

• Category E
– Music Lab. Assistant
– Supervisory. Adequate Communication Skills.
– TRAINEE

Teacher (Instrument) Grouping
1. Theory


Music Theory. Syllabus. Teaching Methods. Up to Grade 8 & more

2. Vocal


Voice : Choir, Chorus & Individual

3. Piano



Piano. Organ. (ABRSM Exams)
Keyboard (Trinity & better)

4. Guitar




Classical Guitar (ABRSM)
Acoustic (Folk).
Electric. Lead. Bass. Rhythm.

5. Strings


Violin. Viola. Cello. Double Bass.

6. Brass, Woodwinds etc.





Brass. Trumpet, Cornet, Tuba, Horn, Euphonium.
Single Reed. Clarinet, Saxophone.
Double Reed. Oboe, Bassoon.
Concert Flute

7. Recorder(s)



Age – 10. Group. Ensemble.
Age +9. SATB. Ensemble. Group. Orchestra.

8. Rhythm Percussion



Age -10. Group. Ensemble. Orff. Kodaly.
Drums. Cymbals. Orchestral Percussion.

Trainer Training
• Finishing School
– Teaching Skills.
– Use of OUR myMI Teaching Resources.

• Music Growth
–
–
–
–

Assessment & Feedback on current.
Addition Instrument Learning
Wider knowledge. More Listening.
Lectures. Workshops. Seminars

• Certification & Qualification
– ABRSM. IB. University and/or OTHER.

Teacher(s) Training Schedule
Months ---------------------------------->
1 2 3 4 5 6 7 8 9 10 11 12
1
2
3
4
5

7

Communication Soft Skills
Music Theory
Voice Development
Teaching Aids Usage
Practical Muscianship
- Main Instrument
- Second Instrument
- OTHER mandatory Instruments
Performance Opportunities

MI Rostering : 2/5+(10,15,25 to 100)
A

School --->

a-Time
FROM
TO

V Teacher
ONE
TWO
THREE
FOUR
FIVE
SIX
SEVEN
EIGHT
NINE
TEN

ONE
TWO
THREE
FOUR
FIVE
SIX
SEVEN
EIGHT
NINE
TEN

B
b-Time

c-Time

a-Time

C
b-Time

c-Time

a-Time

D
b-Time

c-Time

a-Time

E
b-Time

c-Time

a-Time

b-Time

c-Time

8:00 AM

12:00

4:00 PM 8:00 AM

12:00

4:00 PM 8:00 AM

12:00

4:00 PM 8:00 AM

12:00

4:00 PM 8:00 AM

12:00

4:00 PM

11:00 AM

3:00 PM

5:00 PM 11:00 AM

3:00 PM

5:00 PM 11:00 AM

3:00 PM

5:00 PM 11:00 AM

3:00 PM

5:00 PM 11:00 AM

3:00 PM

5:00 PM

MON

TUE

WED

THU

FRII

TUE

WED

THU

FIR

MON

WED

THU

FRI

MON

TUE

THU

FIR

MON

TUE

WED

FRI

MON

TUE

WED

THU

MON

TUE

WED

THU

FRII

TUE

WED

THU

FIR

MON

WED

THU

FRI

MON

TUE

THU

FIR

MON

TUE

WED

FRI

MON

TUE

WED

THU

Classical Guitar
Concert Flute, Recorder
Brass Instruments
IB HL, IGCSE Music Elective, Exams. Theory
Piano
Other Instruments
Recorders : S,A,T & B
Voice & Singing
Pop. Keyboard
Drums. Pop. Guitar. Electric, Rhythm Lead, Bass.

The Music Teacher(s) Conundrum
1. Minimum acceptable Qualification & Certification.
2. Each Instrument is a specialisation. (There are easily 20+)
3. Mult-faceted Teachers are VERY difficult to come by and
expensive.
4. Good Performers are mostly NOT good Teachers. A good
Teacher is a good Coach.
5. Teaching skills; student-personalisation; using resources;
communications; creating materials is a life-long, full-time
discipline.
6. MUST BE good with Children. Like-it.
7. Syllabus adherence. IB. IGCSE-Elective. ABRSM; InSchool or OTHER.
8. Teacher(s) Assessment. Feedback. Improvement. Growth.

A. Music International People Support
• Top-Management, Key-Staff Involved
– Casper. Sudhakar. Lazar. Leslie. Timothy & many
others.

• Time-on-the-ground.
– Minimum ½ day a week with Teachers
– Also with Talented, Advanced Students.

• Training of Trainers. Mentoring.
• Staff Augmentation. TEMP staffing etc.
• Development of NEW Departments
– Marching Band. School Orechetra.
– Orff Instruments. Recorders.
– School Chorus.

B. Teacher(s) / Trainer(s) Support
• Assessment
–
–
–
–
–
–
–

NOT Negative. Positive AUDIT
Music related. Needs. Concerns. Gaps. Targets. Resources.
Teaching related. Needs. Concerns. Gaps. Targets.
Teacher Satisfaction Survey(s).
School(s) Satisfaction Survey(s).
Parent(s) Satisfaction Survey(s)
Student(s) Satisfaction Survey(s)

• ACTION
– Primarily through Music myMI Subscription
– Feedback, Suggestions, Ideas, Communication, Newsletter to
ALL Stakeholders.
– Meetings. Classes. Workshops.
– 1-to-1 Counselling.

C. Infrastructure Facilitation
• Instrument Supply
– SoundGlitz. Yamaha (Lazar). Shiva Musicals.
Reynolds.

• Consumables Supply
– Strings. Rosin. Pads. Oils etc.
• Instrument Repairs
– We ourselves + best BANGALORE possible technicians
instrument wise.

• Institutions
– St. Marks Music Academy
– Max Mueller. Alliance Francais. British Council.
– Several Private Institutes

D. Music International Music Support
• PRIMARILY myMI
– Annual Subscription. RETAIL & INSTITUTE

• Programme oriented
– Events. Groups. Orchestra. Bands
– Workshops.
– Certification Assistance.

• Music that is relevant
– Classical. Traditional. The good
– Contemporary. Relevant. NOT bad, NOR ugly.

• BULK Instrument, Resources BUYING.
• As-needed Materials, Resources.

E. Retainer (if confused, can’t decide)
• Music International on a monthly RETAINER …
purely ADVISORY
– Assumes about 3 to 8 Music Teachers
– 50+ serious Music Students. (upto 300)
– Example FEE Rs. 1 L / month

• Deliverables
–
–
–
–
–

3 myMI PERSONAL/PRIVATE License logins.
At least ONE Senior visit/audit to School per month.
Phone availability of Subject Experts (as needed).
Monthly Mailers/Newsletters to Teachers.
Music Staff Recruitment / Interview / Background
Check.

The 10,000 hours to be a pro. at age 23
Age
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23

Grade
1
2
3
4
5
6
7
8
9
10
11
12
Grad 1
Grad 2
Grad 3
PG 1
PG 2
TOTAL

Weekly …..
TAUGHT
SELF
2
2
2
4
2
6
2
7
1
7
1
9
1
9
1
9
1
9
1
12
1
12
1
12
6
18
6
18
6
18
6
24
6
24

Month
8
16
24
28
28
36
36
36
36
48
48
48
72
72
72
96
96

Annual
104
208
312
364
364
468
468
468
468
624
624
624
936
936
936
1248
1248
10400

Careers in The Creative Industry(ies)
1. Advertising
2. Architecture
3. Art
4. Crafts
5. Design
6. Fashion
7. Film
8. Food
9. Games ONLINE
10. Gaming & Apps.

11.Gaming Consoles
12.Music
13.Performing Arts
14.Publishing
15.Radio & FM
16.R&D
17.Software
18.Toys & Board Games
19.TV
20.Writing

Careers in Music
1 Performer

Play an instrument to a certain level of competence.

2 Vocalist
3 Instrument maker
4 Repair of Instruments

Sing. Specialise in a genre, voice range, language etc.
The best instruments even today are handmade.
Repair of instruments requires enormous expertise.

5
6
7
8
9

Tuning a piano or an organ is not for everyone.
Create music for any purpose. Lyrics. Song-writing.
Conduct a group of musicians.
Create words for songs.
Arrange music. Transcribe from one set of instruments to another set of instruments.

Instrument Tuning
Composer
Conductor
Songwriter - Lyricist
Music Transcription

10 Music Teacher
11 Music Examiner

Teach music.
Assessment. Examination. Certification. Qualifying the musical ability and talent of People.

12 Music Therapy

Use music to help people with clinical or psychological problems.

13 Event Management
14 Music Direction

Manage Events related to Music.
Planning, Designing, Organising, Conducting, Rehearsing, Performing an Ensemble, Group etc. related to Music.

15 Music Critique

Cover music events and write for TV, Radio, Internet, blogs, Reviews of CD's, iTunes music etc.

16 Compere, DJ

Host. Disc-Jockey. Compere. Introduce Performers Present music and related programmes or events.

17
18
19
20
21

Capture live performances for stored later playback.
An informed connoisseur of music
Sound and music for what it is. Recording appreciation.
A whole new generation that includes MP3, iPod, Itunes etc.
90% of video depends on the audio. The music and soundtrack for Video, TV, Film, Documentaries etc.

Recording Engineer
Music Appreciation
Audiophile
Digital Music
Soundtrack Music

22 Music Historian
23 Marketing Sales

Music Library. Instrument archive. Curator of Music
The Marketing of Music resulting in Sales. Convert music into revenue generating opportunities

24 Music Legality

Legal issues related to music. Copyright, Intellectual Property Rights related to the Performing Arts; Music Scores, Recordings
etc.

25 Music for Dance

Music for Dance. Dancing itself is a specific genre of musical expression and takes years of practice. Early dance, Baroque,
Waltz, Chaconne, Ballet to name a few.

26 Music for Opera

Musc for the Opera and the Integration of music, theatre, recitative, genre, period etc.

27 Sacred Music

Music exclusively for the worship of God, faith and belief using any langauge from Classical, Latin, Italian, German, English to
your local language.

28 Pocket Money

After some achievement and Certification help people around you get involved in Music. Charge them a fee if you must.

Economics of Group LEARNING
•
•
•
•

Not just 30 with 6+ Teachers.
Immediate Target of 120
Then 300
Then 1000+

The Economics
• Current & not-viable
– 30-50 students paying Rs. 500/- per hour =
monthly inflow of 100,000/- per month. You
can’t run a Quality Music Department with that.

• Potential & viable
– Assuming 1000+ school; get 300 musicstudents to pay for QUALITY music classes at
Rs. 2,000/- per month = Rs. 6,00,000/-.
Infrastructure+Resources+Class+Home+Own
Learning = Some QUALITY from the music
department.

Ideas to ENSURE mass music education
• TEACHERS
–
–
–
–

Clear Individual Job Description. Job Expectations etc.
Assessment of Musically Challenged Music Teachers.
Teacher Training OR Teacher Learning (Group Methods)
Feedback. Correction action. Learning Diary.

• RESOURCES
– Mass resources. Projection. Cost-spreads over several.
– Group. Ensemble. Band. Class. Choir. Chorus Learning
Methods.

• PERFORMANCE
– 200+ Orchestra and 1000+ Choir / Chorus.
– Group & Ensemble Examinations & Certification.

“Mass Music Education”
1.
2.
3.
4.
5.
6.
7.

Singing. Chorus. Choir.
Recorder Orchestra.
Rhythm & Percussion Orchestra.
Marching Bands. Brass. Bugle. Bagpipe.
String Orchestra.
Classical Guitar Orchestra.
Dance. Calisthenics. Choreography.

Numbers from YOUR side
• Compulsory : 400+ Whole schools such as
Elementary, Primary – singing class / music
class.
• Optional : 100+ Whole school such as IB
(SL or HL) syllabus.

Grouping & Pricing Strategy

CAT-A
HL Music

CAT-B
SL Music

Family Focus
Career Option
Affordability
Talented

CAT-C
Grade 5+

Cost

CAT-D
Grade 1-5
CAT-E
Hobby
Casual
Pop
Visibility

per month

300/-

5,00/-

1,00/-

2,00/-

5,000/-

Presentation to Schools
(pan-India 2014)
© Casper Abraham, 2010
Founder & CEO
casper@themusicinternational.com
+91 98450 61870
Sudhakar Doraiswamy
Academy Head
sudhakar@themusicinternational.com
+91 99009 94960

Music International
Bangalore INDIA
Website : http://themusicinternational.com

Your Driver on a Journey of Music

© Casper Abraham, 2012
Music International
Bangalore INDIA
http://themusicinternational.com
Email : casper@themusicinternational.com
Mobile : +91 98450 61870

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