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Twitter 101,[object Object],By @musaddar 2010,[object Object]
Twitter-genda,[object Object],@musaddar - 2010 , www.musaddar.com,[object Object],2,[object Object]
Social Media,[object Object],Welcome to the Revolution,[object Object],How well we Do Social Media?,[object Object],80% of Companies use Social for recruitment,[object Object],Customer Experience,[object Object],Twitter was the Fastest Growing Social Networking site 813% 2008-2009,[object Object], ok , lets watch it,[object Object],@musaddar - 2010 , www.musaddar.com,[object Object],3,[object Object]
Why Twitter ?,[object Object],@musaddar - 2010 , www.musaddar.com,[object Object],4,[object Object],Everyday, millions of users create, share and discover ideas on Twitter,[object Object],Users also find great value in connecting with businesses of all kinds on Twitter to:,[object Object],[object Object]
Provide feedback on recent events or launches
Discuss product ideas
Learn about exclusive deals or offers
Get customer service,[object Object]
How does it work?,[object Object],Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. ,[object Object],The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from,[object Object],Twitter works equally well from your desktop or mobile phone,[object Object],@musaddar - 2010 , www.musaddar.com,[object Object],6,[object Object]
Before you dive in,[object Object],If you want to spend time listening first, you don’t need an account to search at search.twitter.com,[object Object],[object Object],Listening can help you get a sense of how you want to engage on Twitter,[object Object],@musaddar - 2010 , www.musaddar.com,[object Object],7,[object Object]
@musaddar - 2010 , www.musaddar.com,[object Object],8,[object Object]
Getting started is easy,[object Object],Signing up for an account takes just a few minutes,[object Object],To help people recognize and trust your account, fill out your profile completely and include a picture,[object Object],@musaddar - 2010 , www.musaddar.com,[object Object],9,[object Object]
@musaddar - 2010 , www.musaddar.com,[object Object],10,[object Object]
@musaddar - 2010 , www.musaddar.com,[object Object],11,[object Object]
@musaddar - 2010 , www.musaddar.com,[object Object],12,[object Object]
Follow relevant accounts,[object Object],Following somebody means you’ve subscribed to their tweets ,[object Object],To find people talking about your company or topics in your field, use search.twitter.com,[object Object],When you find a good candidate, look under their picture for the Follow button,[object Object],You can also choose to interact without following an account, just send them a tweet,[object Object],@musaddar - 2010 , www.musaddar.com,[object Object],13,[object Object]
Post tweets,[object Object],People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor.,[object Object],People like the human touch and will appreciate posts with your thoughts and experiences more than you think,[object Object],They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes,[object Object],@musaddar - 2010 , www.musaddar.com,[object Object],14,[object Object]
Key terms…,[object Object],To follow somebody is to subscribe to their messages,[object Object],A tweet is an individual message,[object Object],A DM or direct message is a private message on Twitter,[object Object],RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit,[object Object],Trending topics are the most-discussed terms on Twitter at any given moment,[object Object],@musaddar - 2010 , www.musaddar.com,[object Object],15,[object Object]
…and some special lingo,[object Object],@username is a public message to or about an individual on Twitter,[object Object],A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic,[object Object],Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically,[object Object],@musaddar - 2010 , www.musaddar.com,[object Object],16,[object Object]
@musaddar - 2010 , www.musaddar.com,[object Object],17,[object Object]
@musaddar - 2010 , www.musaddar.com,[object Object],18,[object Object]
Best practices,[object Object],Build relationships on Twitter,[object Object],[object Object]
Respond to comments and queries
Ask questions
Post links to things people would find interesting
Retweet messages you would like to share
Use a friendly, casual tone
Don’t spam people@musaddar - 2010 , www.musaddar.com,[object Object],19,[object Object]
Best practices,[object Object],Leverage the real-time nature of Twitter,[object Object],[object Object]
If you’ve launched a product, new store or new campaign, search Twitter for comments
Respond to customer service issues quickly
Engage in discussion on a tricky public issue your company is dealing with@musaddar - 2010 , www.musaddar.com,[object Object],20,[object Object]
Best practices,[object Object],Measure the value of Twitter,[object Object],[object Object]
Try to analyze the quality of feedback and topics of discussion, you may find this changing over time
Keep a tally of questions answered, customer problems resolved and positive exchanges held

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