Creating a Digital marketing campaign for your business is
a true challenge. You want to make your mark on social
media as early as possible, and to begin building a fan club
that will ultimately become loyal customers. The challenge
is that you don’t have much to go on. Finances are limited.
This means limited resources when it comes to market
research, or paid advertising. In such cases, it is up to your
team to build a campaign from the Base level.
The following six keys will give some very important points
to know as you begin to develop your first digital marketing
campaign. Keep reading to learn how to develop a strategy
that is economical, results oriented, and challenging.

1. The Key Starting Point is a Good Web Design
As a Business owner, you may not be having a
website. Your entire business model along with any
chance of success is wrapped up into your website.
Find a good web designer to help you create a great
website; select the best possible options that you can
afford, and pick a hosting solution that can handle
Domain and hosting services. Remember that all of
the content that you create and curate is intended to
drive people to your website. Be sure customers aren’t
disappointed when they visit

2. Make sure your website covers the
following points.
a. Artificial Brilliance
b. Target on interaction instead of layout
c. Data Guided Design
d. Explanation
e. Story Telling
f. Call to action

3. Know Exactly Why You Are Using Each Social Media
Platform...
There are many social media platforms that you can use to share content and
promote your business. You may not participate in all of them. However, it is
a safe bet that you will become active on one of the services specially
Facebook. It’s a great place to get your voice out and let people know about
your brand.
Everything you do in your digital marketing campaign must have a purpose.
There aren’t enough resources to jump into a platform, simply because it feels
right. Nor is there time to create or share content because ‘some people might
like it or not
If you are going to become active on a social media platform, be sure that you
can clearly identify your goal in doing so. If you are creating or sharing a piece
of content, know what your purpose is. Are you trying to help your branding
efforts? This is where content sharing your story and values is worthwhile. Or
generating leads campaign to your business for increasing sales.

4. Email Marketing Strategies:
To keep your customers
engaging all the time with recent
product development and new
arrivals, Email marketing campaigns
is the best bet. It can provide
measurable results like tracking the
behavior of customers.

5. Pay per click or SEO Strategies:
The smallest things can make a big difference in
digital marketing. It means the search criteria
for your buyers and customers on Google search
engine and other networks are very important,
make sure you have done proper Optimization
of your pages through a process of Search Engine
Optimization, for quick results go ahead with
Google Ad words campaign

6. Work Hard to Establish Trust and Thought Leadership
Few things drive conversions, engagement, and traffic more than
trust and thought leadership. Establish thought leadership by
knowing your industry and your products inside and out. Become
a source of information. You can do this by trying out a few of the
following techniques:
Participate in Questions & Answers Forums - Find questions
relating to your industry, and provide detailed, expert answers.
Be Responsive to Customer Service Requests on Social Media -
When customers hit you up on Twitter with questions or concerns,
responding quickly and professionally will boost your reputation
with them and those who are watching.