Assignment #4 COUNTRY PROJECT PAPER 2: MARKET SUCCESS AND ENTRY STRATEGY - (25% of the final grade) You will write your second paper in five parts as a narrative (not outline) in which you build on the analysis you completed in your first paper and use your critical thinking skills to analyze the factors that will affect your success (positively and negatively) and determine your market-entry strategy. Do not include paper 1 in paper 2. Your paper should be seven to twelve pages, but you will not be penalized if your paper is a few pages longer. You will be penalized 11% if shorter than 7 pages. You must use the headings below for your headings and if not penalized 5pts. This paper consists of five Parts Part 1 Introduction - Must be a heading in the paper A statement of the purpose is provided; the introduction includes a comprehensive summary of what will be explored and discussed. Part 2: Market Entry Analysis - must be a heading in paper Discuss how the following country variables could affect the success of your business in your chosen country: Each country variable listed below must be a heading in the paper.  market differentiation -  Must discuss three issues such as  the potential to make money, selling the product etc. Then discuss the advantages and disadvantagesof the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue.  Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work. resources  - Must discuss three issues such as  educated or uneducated laborers, professional services, raw materials. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue.  Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work. regulations and procedures  - Must discuss three issues such as  government red tape, duties, taxes. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business.  The advantages and disadvantages discussion must be in same area of discussion of each separate issue.  Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work. possible risks  - Must discuss three issues such as financial, safety, competitive. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue.  Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not w.

1. Assignment #4
COUNTRY PROJECT PAPER 2: MARKET SUCCESS AND
ENTRY STRATEGY - (25% of the final grade)
You will write your second paper in five parts as a narrative
(not outline) in which you build on the analysis you completed
in your first paper and use your critical thinking skills to
analyze the factors that will affect your success (positively and
negatively) and determine your market-entry strategy. Do not
include paper 1 in paper 2. Your paper should be seven to
twelve pages, but you will not be penalized if your paper is a
few pages longer. You will be penalized 11% if shorter than 7
pages. You must use the headings below for your headings and
if not penalized 5pts. This paper consists of five Parts
Part 1 Introduction - Must be a heading in the paper
A statement of the purpose is provided; the introduction
includes a comprehensive summary of what will be explored
and discussed.
Part 2: Market Entry Analysis - must be a heading in paper
Discuss how the following country variables could affect the
success of your business in your chosen country: Each country
variable listed below must be a heading in the paper.
market differentiation -
Must discuss three issues such as the potential to make money,
selling the product etc. Then discuss the advantages and
disadvantagesof the 3 issues and the effects they each might
have on the success of the business. The advantages and
disadvantages discussion must be in same area of discussion of
each separate issue. Must provide specific examples to support
any assertions and conclusions. Research is the key. General
comments will not work.
resources
- Must discuss three issues such as educated or uneducated
laborers, professional services, raw materials. Then discuss the
advantages and disadvantages of the 3 issues and the effects

2. they each might have on the success of the business. The
advantages and disadvantages discussion must be in same area
of discussion of each separate issue. Must provide specific
examples to support any assertions and conclusions. Research is
the key. General comments will not work.
regulations and procedures
- Must discuss three issues such as government red tape,
duties, taxes. Then discuss the advantages and disadvantages of
the 3 issues and the effects they each might have on the success
of the business. The advantages and disadvantages discussion
must be in same area of discussion of each separate issue. Must
provide specific examples to support any assertions and
conclusions. Research is the key. General comments will not
work.
possible risks
- Must discuss three issues such as financial, safety,
competitive. Then discuss the advantages and disadvantages of
the 3 issues and the effects they each might have on the success
of the business. The advantages and disadvantages discussion
must be in same area of discussion of each separate issue. Must
provide specific examples to support any assertions and
conclusions. Research is the key. General comments will not
work.
Part 3 Market Strategy Analysis, part 1 - must be a heading in
paper
List, discuss, and analyze three specific strategies your
company could pursue for the following [pick 3 from the list
below]: Each strategy must be heading in the paper. Discuss
just
3
topics below not
all of them.
direct investment
joint ventures
licensing

3. franchising
exporting
turnkey projects
management contracts
For each of the three strategies you choose, discuss how each
strategy could be an advantage or disadvantage for the success
of your business. Use the names of the three strategies you
chose as major headings for this part of your paper.
Make sure your critical analytic perspectives are interwoven
with references to the country variables discussed in part 1, and
that logical conclusions could be deduced from your writing. Is
the discussion logically synchronized? This is the most
important aspect of this part of your paper.
Part 4 Market Strategy Analysis, part 2 - must be a heading in
paper
Identify, select, and analyze the best strategy of the three you
chose, and explain why it is the best strategy for your company.
You will need to engage in a comparative analysis using the
advantages/disadvantages approach to demonstrate why your
recommended strategy is the best one for the company.
Be sure you read and understand the grading rubric for paper 2
to ensure that you meet all criteria.
Part 5: Market Entry Implementation Strategy - must be a
heading in the paper
Explain how you would implement the strategy you have
recommended for the company. What substantive, specific steps
should the company take to implement the strategy? If, for
example, you have recommended an export strategy, list and
elaborate on your strategic initiatives, considering variables
such as various forms of exporting, logistical considerations,
government policies, marketing and distribution concerns, the
export process, and export intermediaries.
Be sure you read and understand the grading rubric for paper 2
to ensure that you meet all criteria.
Documentation and Formatting
All of your written assignments (including citations and

4. references) must conform to the standards of formatting and
documentation found in the current edition of the
Publication Manual of the American Psychological Association
(APA). With my permission, you may use another style manual,
such as
A
Manual for Writers of Research Papers, Theses, and
Dissertations by Kate L. Turabian, or the
MLA
(Modern Language Association)
Handbook for Writers of Research Papers
by Joseph Garibaldi. Information on the use of these and other
style guides is available in chapter 5 of UMUC's
Online Guide to Writing and Research
(
https://www.umuc.edu/writingcenter/onlineguide/
) and on the
Information and Library Services
(
http://www.umuc.edu/library/index.cfm
) web page.
At a minimum, each of your papers must
Be specific about how each country variable relates to your
business, and discuss the relevance of all the information in
your paper to the startup of your business in the country you
chose. Do not include any information in the paper unless you
are also including an explanation of its relevance to your
business. Giving me the country's history, for example, without
indicating its relevance to your business is merely providing
filler for the paper.
To help in the grading process, use the country variables as
headings.
Use at least eight sources (other than the Daniels text) to
support your discussion and analysis.
Remember that, although the minimum length of an acceptable
paper is 6 pages, past experience indicates that one cannot do an

5. adequate job of covering all of the required discussion in so few
pages.
Read and follow the grading rubric to ensure that you meet all
criteria
be typed and double-spaced in 12-point Times New Roman font,
with margins no wider than one inch
be paginated, and have no headers or footers other than page
numbers
be prepared in a word processing program (you may submit
assignments only in Microsoft Word or Rich Text Format; you
may not submit them in PDF or DOCM format)
contain a cover page with your name, the course name and
number, and the title of your project
Do
not
include pictures, graphs, or lists in the body of the paper; if
you need these to support your facts, place them at the end of
your paper as an addendum, referenced in the body of your
paper; they will not count toward the length of your paper
be written in narrative form, not outline (no bullets at all)
Footnotes of facts are mandatory
. Only author name and page number in body of paper for
example (Smith, pg. 44). Full footnotes will be at end of paper
not at the end of each page.
Bibliography is mandatory
and will include all sources used, which should include, for
each entry, the author, title, city and state of publisher,
publisher’s name, year, and page number.
You may NOT cite Wikipedia or any Wiki… as a source in the
papers.
Paper may be reformatted if not in compliance with formatting
rules discussed above to determine true length of paper.
The grading rubric for this assignment appears below or can be
opened by clicking on the
Country Plan Part 2 Rubric
tab in the lower right corner of the screen.

6. Hide Rubrics
Rubric Name: Country Plan Part 2 Rubric
Criteria
A clear statement of purpose is provided; the introduction
includes a comprehensive summary of what will be explored
and discussed.
The paper includes either a clear statement of purpose or a
comprehensive summary of what will be explored and
discussed.
The statement of purpose is missing or unclear; there is no
discussion of what will be explored and discussed in the paper.
The paper provides a comprehensive discussion of 3 issues for
each of the following market variables [market size, resources,
regulations and procedures and possible risks] and a
comprehensive discussion of the advantages and disadvantages
of each of these issues and their possible effects each could
have on the success of the business.
The paper provides a discussion of only 2 issues for each of the
of the market variables
[market size, resources, regulations and procedures and possible
risks
] that could affect the success of the business in the chosen
country. There is a weak discussion of the advantages and
disadvantages of these issues and the effects each could have on
the success of the business.
The paper provides minimal or no discussion of the issues for
the market variables
[market size, resources, regulations and procedures and possible
risks
] that could affect the success of the chosen business in the

7. chosen country. The paper
provides minimal or no
discussion of the advantages and disadvantages of market
variables and the effects these issues could have on the success
of the business.
Three specific strategies are listed, discussed, and
comprehensively analyzed. There is also a comprehensive
discussion of the advantages and disadvantages of these
strategies and the possible effects they could have on the
success of the business.
1) Two specific strategies are listed, discussed, and
comprehensively analyzed; or 2) three specific strategies are
listed, but are not comprehensively analyzed; or 3) there is a
weak discussion of the advantages and disadvantages of these
strategies' effects on the success of the business.
Only one specific strategy is stated, discussed, and
comprehensively analyzed; or this component is missing. There
is little if any discussion of the advantages and disadvantages of
this strategy effects it could have on the success of the business.
A critical analysis of and rationale for the best alternative is
provided; this includes all critical perspectives, logically
synchronized.
An analysis of and rationale for the best alternative is provided,
but some of the critical perspectives are missing.
A less than critical analysis of and rationale for the best
alternative is provided; this includes all critical perspectives,
logically synchronized.
The paper has a comprehensive discussion of the specific,
substantive steps that should be taken to implement the
recommended strategy.
There is some discussion of the steps that should be taken to
implement the recommended strategy is provided.
The paper does not have a comprehensive discussion of the
specific, substantive steps that should be taken to implement the
recommended strategy.
T

8. he paper properly footnotes the facts,
quotes and paraphrasing in the body of the paper.
The paper is free of obvious grammatical and typographical
errors. The
s
entence structure and diction are clear, effective, and diverse.
The tone and style are appropriate for the intended audience.
T
he paper properly footnotes most of the facts,
quotes and paraphrasing in the bofy of the paper
.
There are noticeable proofreading and/or grammatical errors,
but the errors do not significantly detract from the readability of
the paper. Sentence structure may be rigid and unvaried. The
tone and style are appropriate for the intended audience.
T
he paper fails to properly footnote the facts,
quotes and paraphrasing in the bofy of the paper.
There are significant proofreading and/or grammatical errors
which detract from the readability of the paper. There are major
problems in sentence structure. The tone and style are not
appropriate for the intended audience.
Overall Score