Tribalpreneurs rickshaw

1. powered by:
Tribalpreneurs Rickshaw

2. WHERE.
We work in villages around Medha, in Satara district,
Maharashtra state, India (5 hours from Mumbai).
Context of rural India that we face:
450 millions live with less than 1.25USD/day
70% don't have access to safe water
86
58% use wood to cook leading to a lot of smoke
TRIBALPRENEURS RICKSHAW . 1
Mumbai
Medha

3. 37.7 millions
per year affected
by waterborne
diseases
584.000
per year die due
to diarrhea
488.200
per year die due
to indoor air
pollution

4. WHO.
We work with 125 katkari tribal hamlets and villages.
With human-centered design methodologies we addressed 18 tribal
villages (population we find their main needs:
lack of stable income
remoteness of the villages and lack of mobility
drinking water scarcity and quality
lack of toilets (and diseases related to hygiene/sanitation)
health problems due to fire-based cookers & lack of wood
unavailability of education, electricity, housing and land rights
social issues like alcoholism or family violence
lack of self-sustainability, independence and self-esteem
TRIBALPRENEURS RICKSHAW . 3

5. Our main source of income is fishing.
We spend about 6 to 9 hours per day, on the river and then selling it on
the market, to receive from 2.5 to 6 dollars per day.
During summer the lack of fish force us to work on nearby farms, 8
hours per day for 5 dollars if man and about 1.5 if woman.
We want new livelihoods that can provide us a stable
income through the whole year.
“

6. WHY.
TRIBALPRENEURS RICKSHAW . 5
QUALITY
OF LIFE
SELF
SUSTAIN-
ABILITY
CONSCI-
OUSNESS
HAPPINESS!
AWARENESS
RAISING
APPROPRIATE
SOLUTIONS
LIVELIHOODS
PROMOTION

7. WHY.
TRIBALPRENEURS RICKSHAW . 6
QUALITY
OF LIFE
SELF
SUSTAIN-
ABILITY
CONSCI-
OUSNESS
HAPPINESS!
AWARENESS
RAISING
APPROPRIATE
SOLUTIONS
LIVELIHOODS
PROMOTION
sanitation
overcome lack of wood
healthy/efficient cookers
overcome lack of cold storage
safe drinking water
lighting solutions
social entrepreneurship as a driver
savings
local economy development
stable income
dignity and self-esteem
local resources, materials and skills
family planningalcoholism
health/sexual education
financial literacy
domestic violence
hygiene

8. Tribalpreneurs Rickshaw
Our solution is to establish a service that promotes the self-sustainability
of local tribes through appropriate technologies that solve their
community needs, supporting their livelihoods by helping them to
become micro-tribal-entrepreneurs and providing solutions for the
whole process (from skills development to the deliver of products to the
end-users).
We believe in social entrepreneurship as a driver for
community empowerment and local social and economy
development, towards dignity and will to change.
WHAT.
TRIBALPRENEURS RICKSHAW . 7

9. WHAT.
Tribalpreneurs Rickshaw
micro-entrepreneurship
development program for tribal
people (with a focus on women)
social trading service for
connecting the tribal hamlets
and exchange their products
Tribal people as
Tribalpreneurs
Social Trading
Rickshaws
TRIBALPRENEURS RICKSHAW . 8

10. # micro-tribal-entrepreneurship development program (including financial
literacy and support on the whole entrepreneurial process: manufacturing,
marketing, packaging, quality control, etc)
# empower underprivileged tribes (with a special focus on women) using
innovative and eco-friendly livelihoods based in appropriate technologies,
recycled materials, low-cost approaches, etc
# use of app. tech. which can provide them a stable source of income while
increasing their quality of life (e.g. efficient/healthy cooking-stoves)
WHAT.
Tribalpreneurs Rickshaw
Tribal people as
Tribalpreneurs
Social Trading
Rickshaws
TRIBALPRENEURS RICKSHAW . 9

11. WHAT.
Tribalpreneurs Rickshaw
Tribal people as
Tribalpreneurs
Social Trading
Rickshaws
# connecting all the tribal hamlets for buying and selling the products
manufactured by them and raw materials (previously bought in bulk for
selling low-cost to tribes)
# selling of other products which are important for their development (e.g.
sanitary pads, school materials or soap)
# collection of savings for their future financial stability and resilience
#
(together with a small commission on products)
TRIBALPRENEURS RICKSHAW . 10

12. HOW.
Our key activities are:
training in new livelihoods to micro-tribal-entrepreneurs
trading of products made by local communities and deliver them in
nearby villages overcoming the mobility problems of tribes
connection with suppliers for bulk purchases in order to achieve
lower prices and avoid discrimination due to caste
promotion of financial literacy and savings collection
We deliver:
TRIBALPRENEURS RICKSHAW . 11
Skills, awareness
and quality of life
Support on the
entrepreneurial process
New channel for products thatPromotion of sustainability and
dignity instead of dependency

13. HOW.
Some remarks on the process:
we track progress (and measure impact) with points accordingly to their social development,
savings)
we foster pride and dignity by celebrating their achievements with badges and rewards (e.g. a family
receives an achievement plate to hang on their door after reaching a certain amount of points or a
community receives a solar street light for their village)
we tell the story of successful tribal entrepreneurs and evolved communities in order to inspire others
and ignite their will to change (e.g. photos of happy families with a new solar light on the rickshaw)
they are the ones we decide what they want to do; we clarify the service we offer and their benefits and
costs (e.g. small fee in order to get their commitment) and always stating that they are free to sell by
their own means, innovate on the manufacturing process or produce in their own rhythm
local needs, promoting the improvement on their quality of life while giving a source of income
TRIBALPRENEURS RICKSHAW . 12

14. WHAT.
Some examples of products:
Craftspreneurs
Solarpreneurs
Briquettepreneurs
Sprinklepreneurs
Cookerpreneurs
Handicrafts with local/recycling materials
Low-cost solar cookers and solar dryers
Biomass briquettes for cooking
Efficient irrigation systems for farming
Efficient cooking stoves
TRIBALPRENEURS RICKSHAW . 14

15. WHAT.
Some examples of products:
Honeypreneurs
Waterpreneurs
Fridgepreneurs
Lightpreneurs
Toiletpreneurs
Beekeeping and selling of organic honey
Water filters made of local resources
Cold storage without electricity
Solar bulbs made of plastic bottles
Eco-toilets that use compost for trees
TRIBALPRENEURS RICKSHAW . 15

16. research
and tests

17. success
stories

18. EVALUATION AND IMPACT.
Tracking of progress real-time for quick adaptations on the process
(e.g. routes, portfolio of products, marketing strategies, etc.)
number of families engaged and employment generation
percentage of growth on the families income and savings (and its
stability along the year)
achievement points earned by the families
percentage of behavioral change in each hamlet (e.g. better
cooking methods, drinking filtered water, etc.)
satisfaction of families (questionnaires regarding the process, the
quality of products, etc.)
sales volume
revenue (and the amount of villages we can scaling-up due to that)
TRIBALPRENEURS RICKSHAW . 13

19. BUSINESS STUFF.
Revenue comes from:
small commission on manufactured products when sold to tribes
and higher commission if sold to traders or villagers
commission on other products (small commission in products like
soap, sanitary napkins, seeds or school materials, and higher to other
products like biscuits or mobile recharges)
fees from corporate advertisement on the rickshaw
This revenue is not for profit but rather for the
sustainability of our service, allowing future
scaling-ups and improvements.
TRIBALPRENEURS RICKSHAW . 18

20. SOME BENEFITS.
For tribes:
overcome mobility and marketing issues, lack of skills and decent
job opportunities, exploitation from middlemen and caste
discrimination while selling/buying
autonomy and freedom of choice allowed by no exclusivity (they
buying materials in bulk from suppliers and sell to all the
communities at lower prices
flexibility on payments to allow low-income families to buy
products while paying with their own made products
using a simple sms system for exchanging information between
tribes and rickshaws (e.g. when they have products to sell/buy)
TRIBALPRENEURS RICKSHAW . 19

21. SOME BENEFITS.
And for sponsors:
big market waiting to be developed for selling products (that was
before completely inaccessible for companies due to remoteness)
wide visibility for advertisement campaigns due to a new and
innovative marketing channel in rural areas
TRIBALPRENEURS RICKSHAW . 20
healthy approach to corporate social
responsibility focused on sustainability and
long-term impact
opportunities for media appearance due to
the novelty of the service and opportunities
that can generate

22. QUICK WRAP-UP.
we create new markets and micro-entrepreneurs for them
we incentive will to change and dignity instead of dependency
we provide solutions to the whole chain (training, supplies,
marketing, savings, awareness, etc)
we mix affordable solutions, appropriate technologies,
upcycling/recycling and local or low-cost resources
we give visibility (to successful tribes, to sponsors, etc)
we keep in mind the sustainability and scaling-up of the service
TRIBALPRENEURS RICKSHAW . 21

23. WHO WE ARE.
AIILSG - All India Institute of Local Self-Government, a wide NGO
with more than 80 years of experience and presence in all India,
working on capacity building, research and social development.
SHRAMIK JVS, a community-based organization working with these
tribal communities for more than 25 years on livelihoods programs,
SAPANA.org, a young non-profit organization focused on delivering
new and innovative solutions for social awakening and economic
TRIBALPRENEURS RICKSHAW . 22

24. AND WHY US.
we have deep trust relations with the tribes and empathy for their
needs, problems and aspirations
knowledge on appropriate technologies and passion for affordable
solutions adequate to local context
experience of many years working with tribes on livelihoods,
-help groups, awareness, etc
And we all love and admire tribal communities
and awesome rickshaws!
TRIBALPRENEURS RICKSHAW . 23

25. THANK YOU!
contact us : asia@sapana.org