know the agency's history, its principles, values and services, including Corporate Communication's Consulting and the Press Office. Moreover, you can also know about its portfolio of served and current clients, the main success stories and find out why leading brands have chosen Multitexto Comunicação.

1. Why Choosing Multitexto to take care of your communication.
Communication results:
We have deep commitment to results. The good performance of our customers directly impact
our performance. This reflects on our service strategy, planning and creation.
Scope and diversity:
Over the 24 years of the agency, completed this year,the Corporate Communications Multitexto
served in various economic sectors,through the Legal Department,Consulting and Auditing,
Health, Education and Training, Capital Markets, Food, Automotive, Autoparts, Steel and
Mining companies,Cement production, Aviation, Entertainment and Leisure, Fashion,
Footwear, Beauty, Retail, Hospitality, Information Technology, Medicine and Health,
Construction, among many other segments.
Serving clients in such diverse areas provided us with a much more comprehensive view of the
market. We learn the differences and nuances of each segment and how each of them,
interacts and reacts to economic laws and market and how a government decision impacts
differently each of these sectors.
Client Portfolio:
There are more than 200 companies attended over 24 years of operation. In the portfolio of
Multitexto listed companies such as McDonald's (served 23 years); Bristol Hotels Network, the
Allia Hotels Group (served 15 years); Pactum Business Consulting; Coimbra & Chaves
Advogados; Embaré Food Industries; Citroën; Arthur Andersen (served for 10 consecutive
years); Deloitte, Ibmec; Colégio Edna Roriz; Natura; Anglo Gold Ashanti; Ford; Leroy Merlin;
Magneti Marelli; Unimed; Ponteio Home Shopping; Lafarge,Federaminas; Apimec;
Bovespa;Minas Gerais Association of Supermarkets ( Associação Mineira de
Supermercados (Amis); Brazilian Association of Portland Cement( Associação Brasileira de
Cimento Portland (ABCP); Bovespa(São Paulo Stock Exchange); Bolsa de Valores
Minas-Espírito Santo-Brasília (Minas Gerais-EspíritoSanto-Brasília Stock Exchange -Bovmesb);
Transpes,Tok&Stok; Tim / Maxitel; Ministério da Saúde (Brazilian Health Ministry), among
many others.
Industries served:
Mineração Morro Velho(Morro Velho Mining Company) / Anglo Gold Ashanti
Embaré Food Industries (sixth largest in the country's dairy industry)
Magneti Marelli
Siderúrgica Pitangui (Pitangui Steel Company)
Lafarge
Sical Concreto Celular Intertravado
TBM Industry (Soil penetration tools manufacturer (FPS) to the markets of mining, cement etc)
Cia Brasileira de Bebidas
Ello Fuel Distributor
Sat Distributor Fuels (current Ale / Sat)
Minasgás / SHV Gas

2. Creativityand Innovation:
In a competitive world, fast and deep ruptures, where everything becomes very equal and
"commoditized", it is not enough to be seen, you need to be noticed, highlighted by creative and
innovative differentials. You have to be and do differently. We have a permanent challenge,
escape the cliché and the commonplace and not only repeat most of it.
Systemic and Integrated Communication:
Spreading and multiplicity of media messages requires objective, relevant and appropriate to
each vehicle and public profile. Segmentation and media convergence have become a trend
and must be observed. Multitexto is aware of this trend and act this way at the time to
communicate the messages of its customers for the various media and public interest.
Experience and Training Multidisciplinary team:
The team Multitexto has a mature profile. They are professionals with an average experience of
more than 20 years of market and multidisciplinary training covering knowledge in areas such
as Journalism, Advertising, Public Relations, Marketing, Economics, Capital Markets and
Finance, Sociology, Information Technology, Strategic Management , among others.
Partner and responsible journalist:
Schubert Araújo CEO Multitexto Business Communication
For 35 years in the market, Schubert Araújo holds a Social Communication degree at PUC /
Minas (1980 class), with graduate studies at International Marketing and Trade from Una
Management Sciences, Executive MBA in Strategic Business Management from Educom /
USP,and specialized courses in Capital Markets by Bovespa, Bovmesb and Bolsa Mercantil e
de Futuros (BM & F). It also has severalspecialization courses at Business Communications
from Aberje.
With ample traffic on the editorial area of Economics, Finance, Business and Capital Markets,
Schubert Araujo worked in newsrooms of the major media offices and held press officer
positions of large companies, as well as direct adviser to the president of Bolsa de Valores
Minas-EspíritoSanto-Brasília (Bovmesb).
Products and services:
Consulting Communication Diagnostic
Communication strengths and weaknesses in public

3. and private companies, organizations, NGOs, trade unions, professional associations etc,
pointing solutions, products and services through customized projects that meet the specific
needs of each client.
Branding Integrated
actions of communication and marketing aimed at the creation and
consolidation of brand attributes, reinforcing values such as reputation, credibility, innovation,
corporate social responsibility, ethics, among other values.
Crisis Management Through
actions and preventive measures and proactive, able to soften
risk and anticipate the imminent crises that may jeopardize the reputation and image of
organizations.
Management's relationship with the press
Through actions and Relationship Marketing strategies that go far beyond the simple and
limited press release.
Engagement with stakeholders Through
custom actions, Multitexto promotes the relationship
of companies with their main target audiences of interest society,
customers, suppliers,
shareholders, investors, government, associations, academic community, among others.
Media Training
spokespersons to speak on behalf of the company and learn to
dialogue with media professionals.
Publications and special editorial projects
newspapers, magazines, print and electronic
newsletter, newsletters,annual reports etc.
Media Monitoring
Printed clippings supply containing reports and / or notes published in the
media about the client, and to monitor the media focusing on customer direct competition and
also in its market segment, aiming benchmarking actions.
Coordination and planning of individual and / or collective interviews with the
media
Coordination of Fam tours and Press Trip for specialized media Promotional
Travel Tours for
journalists to destinations where the client does business. Strategy often used by hotel chains,
travel agencies, airline companies etc as relationship marketing. Multitexto have used this
strategy for two of its customers, Bristol Hotels Networks and McDonald's.
Product launches and services Custom
Actions and strategically planned for specific
audiences, involving tastings (lunch, dinner etc) and testruns(
in the specific case of cars) and other kinds of tests,with the presented product samples
distributions. Multitexto has conducted severalactions in this business with the most diverse
clients such as Citroën, McDonald's (McGourmet Project),Sical (Cauê group), Pepsico (launch
of Doritos and Tazo to the press).
Press relations and communication consultancy for individuals (professionals,
athletes, artists, architects,interior designers etc)

4. Managing the editorial content of sites, blogs and portals on the Internet
Internal communication Implementation
of internal marketing actions and commitment of the workforce, aiming to make them allies of
the brand.
Performance network:
Another important differential of Multitexto is its reach and ease of penetration in markets other
than just in Belo Horizonte and its metropolitan area. By working partnership with numerous
other corporate communication agencies, Multitexto can optimize results disseminating
information of his client by almost all main areas in the country, after assessment of whether or
not to use this strategy.
Currently, Multitexto maintains strategic partnerships with agencies located in São Paulo (SP),
Rio de Janeiro (RJ), Vitoria (ES), Brasilia (DF), Goiânia (GO), Salvador (BA), Recife (PE),
Fortaleza (EC), Maceió (AL), Natal(RN), Aracaju (SE), Campo Grande (MS), Cuiabá (MT),
Teresina (PI), Manaus (AM), Porto Alegre (RS), Curitiba (PR) , Florianópolis (SC), Ribeirão
Preto (SP),Campinas (SP), Belém (PA) and São Luiz (MA).
Awards
In May 2013, Multitexto Corporate Communications was chosen among 21 other
communication agencies serving McDonald's and Ronald McDonald Institute in the country to
receive the award and be honored during a gala event celebrated in São Paulo, at the Teatro
São Pedro in Barra Funda, the 25th anniversary of McHappy Day campaign for the cure of
childhood cancer.
Multitexto was honored by her partner and planning director, journalist Schubert Araújo,
representing regionally all other affiliated agencies. Schubert Araújo received the award with
the advertising agent and founding partner of Taterka Advertising Agency, Dodi Taterka,
serving McDonald's and Ronald Institute in the fields of Advertising, and the journalist and
partner of S2Publicom, Aldo de Lucca,the agency that coordinates in national proceedings in
the areas of Communication and Press Office.
The awards honored and thrilled the audience because it was made by the children themselves,
already cured or in treatment of cancer,benefited from the campaign, by Instituto Ronald and
Casa Ronald, which shelters children and their families in Brazil.
The V Prêmio Minas Desempenho Empresarial Mercado Comum 2003 Featured

5. in Business Communication; Prêmio MG Turismo 2009; Troféu Primeira Linha Especial 2009;
Prêmio "Notáveis do Ano 2007" by the newspaper Hoje em Dia; Prêmio "Gente que Brilha em
Minas Gerais" in 2008 by the newspaper O Tempo.
Cases Histories
Multitexto was hired in 1999 and in 2001 by the Ministry of Health, through a partnership with
UNESCO to establish the press office in Minas Gerais, the Profae Training Program Nursing
Workers Area. The work involved the disclosure and other communication strategies in Belo
Horizonte markets and in 23 cities in the state.
Multitexto was chosen by Maxitel (current TIM) and the area of Viçosa to achieve the press
office jobs of Maxitel ArtEducAção Project, implemented in 10 cities in the interior of Minas
Gerais in 2001. The social responsibility project Maxitel benefited about 5 thousand children in
Minas Gerais, giving them access to education, through art and culture, implemented through
permanent workshops in the cities of Uberlândia, Uberaba,Viçosa, Ubá, Barbacena,Juiz de
Fora, Poços de Caldas, Passos,Varginha and Lavras.
The Association of Investment Analysts and Professionals of the Capital Market (Associação
dos Analistas e Profissionais de Investimento do Mercado de Capitais (APIMEC)
opted Multitexto Communication to perform the XV press office National Congress (Congresso
Nacional) of the organization, held in 1998 in Belo Horizonte. The event included
comprehensive coverage of the press from all the country's major media offices, including the
Southern States,Northeast and Midwest, as well as national and international news agencies.
Multitexto innovated in this work, also conducting an intense internal communications work
during the Congress, through the implementation of TV Apimec, closedcircuit
TV equipped with complete infrastructure, including studio, reporter,anchor and several
television sets installed atstrategic points of the Hotel Ouro Minas, where the event took place.
At the end of the congress, the organizers praised the work done by the team of Multitexto
considering this the best coverage provided by a communication agency from all other
conferences already held bythe entity.
The press office of the 27th National Convention of Unimed(Convenção Nacional da Unimed),
held in 1997 in Minascentro, was made by Multitexto Communication.Multitexto also
innovated

6. at this event, carrying out a broad internal communication work with the more than 4,000
convention attendees. The strategy this time was via an internal radio system, including studio,
reporters,live interviews during breaks from work, and an efficient system of services for
congressmen, as agenda of the meeting, flight schedules, attractions of the city Belo Horizonte
and historic towns, among other information to facilitate the participation of Congress.
Multitexto was responsible for the 1995 and 1996 editions of Casa Cor Minas, the press office
and all the communication strategy.Casa Cor is the largest event architecture and interior
design in Latin America.
The press office for the opening event of the Leroy Merlin store in Itaú Power Shopping in
Contagem, Minas Gerais, was made by Multitexto Communication. The agency, in addition to
the press,also worked other target groups of the project, such as architects,interior designers
and other opinion leaders, through the development and updating of mailinglist
of these segments, sending direct mail, invitation to the opening cocktail , among other actions.
CONSULTANCY AND ADVICE
McDonald´s
Multitexto is responsible for corporate and regional communication of McDonald's in Minas
Gerais for 23 uninterrupted years. Established and consolidated the brand by the press and its
public in Belo Horizonte and the state,through the communication management and various
integrated activities of marketing, PR and events such as the Olympics McDonald
Ballet (Olímpíada McDonald´s de Ballet), which in the last two editions achieved international
dimension with the presence of dancers from Cuba, the United States and other countries;
development and implementation of community projects, cultural, sporting and linked to health.
The agency was also responsible for the coordination and service in the communication field to
nine franchised network in Belo Horizonte, Ipatinga, Governador Valadares,Montes Claros,
Betim and Contagem. Multitexto coordinated and traced communication strategies for all event
Inaugurations of all McDonald's stores in Belo Horizonte, Contagem, Betim, Montes Claros,
Ipatinga and Governador Valadares open to the public from November 1988 to February 2001.
ARTHUR ANDERSEN
For ten consecutive years,Multitexto responded by corporate and regional communication of
Arthur Andersen in Belo Horizonte. Among other works, it was responsible for the design and
definition of the technical issues of the seminar series formatted specifically for the specialized
press (reporters and editors of Economics and Business). The strategy created a loyalty of
relationships between managing partners of Andersen and these professionals, expanded the
market share of the company and made the directors of Andersen in permanent sources for

7. consultations, news,interviews and production of technical articles to the major offices of local
press.Multitexto also collaborated on the formatting and dissemination of the annual survey
conducted by the Belo Horizonte Andersen's office titled Portrait of Minas (Retrato de MInas),
which reviews the performance of the Minas Gerais economy in the previous year and outlines
scenarios and perspectives for next year. It was also responsible for creating the final year
fellowship program with the press, during which the direction of Andersen in Belo Horizonte
annually publishes the nationwide survey titled Business thermometer (Termômetro
Empresarial), tabbed with the top 500 companies operating in the country.
PONTEIO LAR SHOPPING
Multitexto was responsible for communication strategy and media relations from
conception to launch and inauguration of Ponteio Home Shopping. The work involved
local and national level actions that consolidated the enterprise, making it the market
leader in its segment in Minas Gerais and recognized by major industry publications of
the national media as one of the best equipped theme malls in the country in decorative
areas and household items.
ANGLO GOLD ASHANTI
Multitexto coordinated and executed in partnership with Pólo de Promoções the whole strategy
to communicate to the market the exchange of Mineração Morro Velho(Morro Velho MIning
Company) command and introduce the new controlling shareholder of the company, the South
African giant's mining sector,Anglogold. The work involved mediatraining
activities with the
direction of Morro Velho and all the coordinating collective of internationally conference held
in mining company based in Nova Lima (MG), and the receiving, forwarding and transfer of
media professionals severalstates and countries that have come to Belo Horizonte to cover the
event.
The meeting was attended by journalists of the main local and national media, as well as
correspondents from international news agency as Bloomberg Newswire among others, as well
as specialized publications.Multitexto was also responsible for the coordination and reception of
journalists during the lunch offered to the press as well as the supervision of the photography
and filming work and collaboration in the assembly of the great event that marked the end of the
work in the Mining Morro Velho headquarters.

8. Discover why leading brands have chosen Multitexto to take care of its
communication.