This document summarizes an advanced Yelp session for business owners. The agenda includes understanding Yelp's value, new products, a deep dive into the business owner tools, and tips to stay on top of reviews. Yelp has 79 million monthly users who post 90 million reviews. New products allow businesses to message customers and share reviews on their own sites. The deep dive covers complete business profiles, adding photos, and check-in offers. Businesses are advised to respond to reviews on mobile, opt-in for notifications, and share positive reviews across social networks and marketing materials.

1. ADVANCED SESSION ON YELP FOR
BUSINESS OWNERS.
YELP 201

2. 01 Understanding the value of Yelp for business
owners.
02 Closing the loop: New products for business
owners.
03 Deep dive into Yelp for Business Owners.
04 Tips to keep on top of it all.
AGENDA

3. UNDERSTANDING THE
VALUE OF YELP FOR
BUSINESS OWNERS

4. 79 Million
monthly unique visitors
90 Million
Reviews (as of Q3, 2015)
Yelp’s Mission:
To connect people with great
local businesses.
89M 56%
Yelp content
(reviews and photos)
71%

5. …
According to a 2014 Nielsen study…

6. …
In a Nielsen study, we found that…

7. …
and that…

8. CLOSING THE LOOP:
NEW PRODUCTS FOR
BIZ OWNERS

9. Start Here:
Desktop: www.biz.yelp.com
Mobile: www.biz.yelp.com/support/mobile

10. Message the Business

11. Review Sharing

12. Yelp's API allows partners to display Yelp reviews, photos, deals and more in their sites or mobile apps.
Interested in pushing Yelp content to your business’s website? yelp.com/developers to get started.
Yelp API
*Only $50/month for Yelp Advertisers!

13. DEEP DIVE INTO
YELP FOR BUSINESS
OWNERS

14. About This Business
About this Business Checklist:
 Categories (up to 3)
 Hours
 Map Marker
 Specialties (1,500 characters)
 History (1,000 characters)
 Meet the Owner (1,000 characters)
 Business Recommendations

15. …
Did You Know…
200%MORE USER VIEWS THAN BUSINESSES WITH THE
SAME NUMBER OF REVIEWS AND NO PHOTOS?
BUSINESSES WHO HAVE 1-5 REVIEWS AND 10
PHOTOS GET

16. …
ADD PHOTOS!
Technical details:
• Minimum recommended size: 1000x1000
• Maximum allowed size: 10,000x10,000
• File formats allowed: JPG, PNG, GIF
Quick tips:
 No Logos!
 Yes to Captions!
 Upload Quality Photos!
 Add Variety!

17. Check-in Offers Entice Your Mobile Audience

18. Check-in Offers Entice Your Mobile Audience

19. TIPS TO KEEP
ON TOP OF IT
ALL…

20. Respond to Yelpers on the go? There’s an app for that.

21. Opt-In for Email Notifications

22. BONUS

23. 5 WAYS TO USE YELP REVIEWS
TO GROW YOUR BUSINESS

24. YOU CAN SHARE
REVIEWS ACROSS
YOUR SOCIAL
NETWORKS AS WELL
AS THROUGH EMAIL.
WHAT 1. Facebook, Twitter & Email

25. 12
OW
3

26. • QUICK
• CASTS A WIDE NET
• LINKS TO YELP
H

27. YOU CAN USE YELPER
GENERATED CONTENT
TO HELP TELL YOUR
STORY.
WHAT 2. Websites & Newsletters

28. OW

29. H• HAT TIP TO YELPERS
• MORE AUTHENTIC
• LINKS TO YELP

30. YOU CAN PRINT
REVIEWS TO POST
AND SHARE WITH
CUSTOMERS.
WHA 3. Print & Post For Customers

31. OW
12

32. HY• MAKES GREAT DECOR
• INSPIRES NEW REVIEWS
• TELLS A CURATED STORY

33. YOU CAN PRINT
REVIEWS TO SHARE
WITH STAFF.
HAT 4. Print & Share With Staff

34. OW

35. H• A WAY TO REWARD
STAFF
• WIN HEARTS & MINDS

36. YOU CAN PRINT
REVIEW SNIPPETS ON
BUSINESS CARDS,
POSTCARDS &
POSTERS.
HAT 5. Marketing Collateral

37. OW
1
23

38. H• SOCIAL TOP OF MIND
• INSTILLS CONFIDENCE
• DRAWS PEOPLE TO YELP

39. 01CONSUMERS ARE TURNING TO YELP TO MAKE BUYING
DECISIONS.
02TAKE ADVANTAGE OF THE NEW PRODUCTS FOR BUSINESS
OWNERS TODAY SO YOU CAN CLOSE THE LOOP WITH MORE
CUSTOMERS TOMORROW.
03ADD GREAT PHOTOS (AT LEAST 10), HELPFUL BUSINESS
INFORMATION AND SET-UP A CHECK-IN OFFER TO ENTICE
YELP’S MOST ENGAGED AUDIENCE.
TAKEAWAYS
04DOWNLOAD YELP’S MOBILE APP FOR BUSINESS OWNERS
AND OPT-IN FOR MOBILE PUSH NOTIFICATIONS TO KEEP
THINGS MANAGEABLE WHEN ON-THE-GO.

40. Additional Help & Resources for Business Owners
YELP’S MOBILE APP FOR BIZ OWNERS
biz.yelp.com/support/mobile
BUSINESS SUPPORT CENTER
yelp.com/support
BUSINESS OWNER LOG–IN
biz.yelp.com
YELP LOGOS AND STICKERS
yelp.com/brand

41. We know just the place.