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The	
  wearable	
  to	
  consumer	
  
transla1on:	
  Giving	
  your	
  dog	
  a	
  VOYCE	
  
mydogsvoyce.com	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   2	
  	
   2	
  	
  
Topics	
  
o Background	
  
o Decision	
  points	
  	
  
o Implementa8on	
  	
  
o Considera8ons	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   3	
  	
   3	
  	
  
Who	
  We	
  Are	
  
i4C	
  Innova8ons	
  Inc.	
  is	
  a	
  wholly	
  
owned	
  subsidiary	
  of	
  
Intersec1ons	
  Inc.	
  (NASDAQ:	
  
INTX),	
  a	
  leading	
  provider	
  of	
  
iden8ty	
  risk	
  management,	
  data	
  
monitoring	
  and	
  other	
  consumer	
  
subscrip8on-­‐based	
  services.	
  
	
  
Leveraging	
  Intersec8ons’	
  years	
  of	
  
experience	
  monitoring	
  disparate	
  
complex	
  data	
  points	
  and	
  
presen8ng	
  useful	
  informa8on	
  in	
  
simple	
  to	
  understand	
  format	
  to	
  
consumers,	
  i4C	
  Innova1ons	
  was	
  
created	
  to	
  transform	
  the	
  use	
  of	
  
data	
  in	
  the	
  veterinary,	
  pharma	
  
and	
  nutri8on	
  animal	
  world.	
  
I4C’s	
  Voyce	
  monitors	
  and	
  
collects	
  pet	
  health	
  data	
  
through	
  advanced	
  and	
  
unique	
  technology.	
  It	
  then	
  
translates	
  and	
  dispenses	
  
ac8onable	
  health	
  
informa8on,	
  educa8onal	
  
content	
  and	
  other	
  
management	
  tools	
  for	
  a	
  
passionate	
  market	
  of	
  pet	
  
owners	
  and	
  veterinarians.	
  	
  
	
  
1996	
   2011	
   2014	
  
Data	
  and	
  Insights	
  	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   4	
  	
   4	
  	
  
What	
  is	
  Voyce	
  
Voyce	
  is	
  an	
  comprehensive	
  plaOorm.	
  It	
  delivers	
  ac1onable	
  informa1on	
  to	
  pet	
  owners	
  
and	
  veterinarians	
  alike,	
  in	
  easily	
  understood	
  formats.	
  	
  
Customized	
  Content:	
  
The	
  en8re	
  Voyce	
  experience	
  is	
  tailored	
  to	
  the	
  pet	
  owner	
  and	
  pet.	
  Recommended	
  ar8cles,	
  weekly	
  
newslePers	
  and	
  reminders	
  are	
  based	
  on	
  the	
  dogs	
  personal	
  informa8on	
  and	
  the	
  owner’s	
  interest.	
  	
  
TRENDS &
INSIGHTS
Detailed health
trends keep
you and your
vet connected
between visits
RESOURCE
CENTER
Constantly
updated content
from top experts...
tailored to you
and your dog
CUSTOM
NOTIFICATIONS
Timely communications
on wellness indicators
and advice to help you
be a better pet parent
REMINDERS &
UPDATES
Keep up with
appointments,
vaccinations and
more
SYMPTOM
CHECKER
Determine when
to seek veterinary
attention
NOTES
Keep track of changes
in daily routines,
medications, and more
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   5	
  	
   5	
  	
  
Value	
  Chain	
  
Monitoring	
  and	
  
engagement	
  with	
  clients	
  
•  Enhances	
  preventa8ve	
  care	
  
op8ons	
  to	
  pa8ents	
  
•  Increases	
  engagement	
  with	
  
pa8ents	
  through	
  visits	
  and	
  
bePer	
  rela8onships	
  
•  Creates	
  addi8onal	
  revenue	
  
streams,	
  increased	
  visits	
  &	
  
monitoring	
  solu8ons	
  
Educa1on	
  and	
  insights	
  
Owners	
  and	
  Pets	
  
•  Insights	
  into	
  key	
  wellness	
  
indicators	
  
•  Educa8on	
  and	
  early	
  illness	
  
detec8on	
  and	
  management	
  
•  Cost	
  savings	
  through	
  
preven8ve	
  care	
  
PET OWNERS HOSPITALS / VETS MARKET
Plan	
  Compliance	
  &	
  
Studies	
  
•  Powers	
  accurate	
  consumer	
  
and	
  animal	
  studies	
  for	
  new	
  
product	
  research	
  
•  Offers	
  an	
  accurate	
  baseline,	
  
parsed	
  by	
  breed	
  and	
  age	
  
•  Measures	
  efficacy	
  of	
  certain	
  
drugs	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   6	
  	
   6	
  	
  
Building	
  the	
  Voyce	
  PlaOorm	
  
Looked	
  at	
  key	
  partnerships	
  and	
  adop8on	
  of	
  
standards	
  that	
  allowed	
  us	
  to	
  “build	
  the	
  airplane	
  
while	
  flying”	
  ….	
  	
  
	
  
1.  APIs	
  as	
  a	
  strategy	
  	
  
2.  AWS	
  cloud	
  managed	
  	
  
3.  To-­‐be-­‐determined	
  SaaS	
  providers	
  	
  
4.  A	
  combina8on	
  of	
  open	
  source	
  and	
  proprietary	
  
applica8on	
  development	
  
5.  Large	
  integrated	
  development	
  partners	
  	
  
Given	
  unknowns,	
  MuleSob	
  was	
  aPrac8ve	
  as	
  it	
  provided	
  a	
  low-­‐risk	
  path	
  to	
  
interoperability	
  and	
  allowed	
  us	
  to	
  mature	
  along	
  the	
  way	
  (security,	
  scalability,	
  etc.)	
  	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   7	
  	
   7	
  	
  
Key	
  Requirements	
  
1.	
  Large	
  number	
  of	
  devices	
  connec8ng	
  over	
  HTTP	
  
2.	
  Changing	
  data	
  structures	
  and	
  formats	
  	
  
3.	
  Mul8ple	
  –	
  Configurable,	
  transac8onal	
  data	
  flow	
  steps	
  
	
  
4.	
  Mul8-­‐target	
  data	
  streams	
  
	
  
5.	
  Integra8on	
  with	
  S3	
  and	
  SQS	
  
	
  
6.	
  Integra8on	
  into	
  exis8ng	
  device	
  management	
  systems	
  
	
  Core	
  ESB	
  
7.	
  Single	
  vendor	
  providing	
  an	
  Enterprise	
  Integra8on	
  Role	
  	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   8	
  	
   8	
  	
  
The	
  Data	
  –	
  Weekly	
  	
  
Nega1ve	
  influences	
  to	
  Customer	
  Experience:	
  	
  
o  Freshness	
  of	
  informa8on	
  (performance)	
  
o  Resiliency	
  to	
  retain	
  data	
  (data	
  gaps)	
  	
  
o  Content	
  and	
  services	
  driven	
  from	
  data	
  (data	
  in	
  context)	
  
Types	
   #	
  Data	
  points	
   Size	
  
1 Check-­‐in	
   42	
   2	
  KB	
  
2 Content	
   67,400	
   5,900	
  KB	
  
3 Configure	
   42	
   2	
  KB	
  
1	
  Band	
   67,484	
   5,904	
  KB	
  
1,000	
  Bands	
   6.7	
  M	
   5.5	
  GB	
  
10,000	
  Bands	
   675	
  M	
   55	
  GB	
  
50,000	
  Bands	
   3.3	
  B	
   275	
  GB	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   11	
  	
  11	
  	
  
i4C’s	
  Enterprise	
  Service	
  Bus	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   12	
  	
  12	
  	
  
Device	
  Core	
  Paberns	
  
Device	
  
data	
  
capture	
  
Device	
  
data	
  
load	
  
o  Device	
  Signature	
  Valida8on	
  
o  Message	
  Valida8on	
  
o  Route	
  Message	
  
o  Persist	
  message	
  
o  Add	
  to	
  Queue	
  (could	
  be	
  internal	
  or	
  
external)	
  
o  No	
  tolerance	
  for	
  errors	
  or	
  
excep8ons	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   13	
  	
  13	
  	
  
Device	
  Data	
  Capture	
  flow	
  
Device	
  message	
  
valida8on	
  
Device	
  message	
  
load	
  to	
  Queue	
  
Device	
  
Management	
  
Legacy	
  
Integra8on	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   14	
  	
  14	
  	
  
Device	
  Core	
  Paberns	
  
Device	
  
data	
  
capture	
  
Device	
  
data	
  
load	
  
o  Offload	
  Queue	
  
o  Correlate/Validate	
  
o  Post	
  to	
  Core	
  Services/Core	
  DB	
  
o  Trigger	
  Aggrega8ons	
  and	
  
No8fica8ons	
  
o  Error	
  Handling	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   15	
  	
  15	
  	
  
Device	
  Data	
  Load	
  –	
  (Flow)	
  
Offload	
  Queue	
  
Co-­‐relate	
  the	
  
messages	
  
Post	
  to	
  Core	
  DB	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   16	
  	
  16	
  	
  
Device	
  Data	
  Load	
  –	
  (Flow	
  contd)	
  
Trigger	
  
Aggrega8ons	
  and	
  
No8fica8ons	
  
Error	
  Handling	
  and	
  
Compensa8ng	
  Control	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   17	
  	
  17	
  	
  
Core	
  Paberns	
  
Create	
  
Business	
  
En88es	
  
Retrieve	
  
Business	
  
En88es	
  
Update	
  
Business	
  
En88es	
  
Delete/
Cancel	
  
Business	
  
En88es	
  
o  Log	
  business	
  flow	
  start	
  
o  CRUD	
  business	
  en88es	
  in	
  internal	
  
and	
  external	
  systems	
  
o  Create	
  response	
  
o  Log	
  Response/Errors	
  (compensa8ng	
  
control)	
  
o  Send	
  response	
  back	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   18	
  	
  18	
  	
  
Core	
  Business	
  Flow	
  
API	
  Router	
  
Invite	
  Caregiver	
  
Flow	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   19	
  	
  19	
  	
  
Performance	
  
Tuning	
  and	
  Results	
  
•  Combine	
  Device	
  Capture	
  and	
  Device	
  load	
  job	
  in	
  to	
  one	
  node	
  and	
  tune	
  threads	
  
•  Use	
  local	
  queues	
  for	
  ini8al	
  processing.	
  On	
  non-­‐recoverable	
  error	
  use	
  SQS	
  as	
  
reprocessing	
  queue	
  
•  Performance	
  Tuning	
  along	
  with	
  other	
  code	
  recommenda8on	
  from	
  MuleSob	
  
consul8ng	
  services,	
  we	
  were	
  able	
  to	
  produce	
  150	
  requests	
  per	
  second,	
  simula8ng	
  
about	
  25,000	
  devices	
  
20	
  	
  
Considera1ons	
  
o  Consider	
  an	
  architecture	
  review	
  before	
  deployment	
  	
  
o  Use	
  an	
  external	
  tool	
  for	
  log	
  monitoring	
  e.g.,	
  SPLUNK	
  
o  Use	
  logs	
  to	
  evaluate	
  device	
  performance	
  and	
  trouble	
  shoo8ng	
  
Create	
  these	
  evalua8on	
  rules	
  early	
  
o  Load	
  test	
  early,	
  load	
  test	
  oben	
  
o  Consider	
  a	
  con8nuous	
  integra8on	
  tool	
  e.g.,	
  Jenkins.	
  Use	
  the	
  
Console	
  API	
  to	
  integrate	
  and	
  deploy	
  packages	
  
o  Clustering	
  is	
  not	
  always	
  required	
  for	
  IOT	
  use	
  cases.	
  In	
  error	
  cases,	
  
data	
  should	
  be	
  persisted	
  on	
  the	
  device	
  and	
  resend	
  
o  Decouple	
  Device	
  interac8ons	
  and	
  Data	
  Loads	
  by	
  providing	
  low	
  
latency	
  high	
  performing	
  services	
  for	
  Device	
  connec8vity	
  to	
  offload	
  
data	
  quickly	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   21	
  	
  21	
  	
  
Why	
  Voyce	
  
The	
  Voyce	
  Experience	
  	
  
Confiden1al	
  and	
  Proprietary	
  –	
  Not	
  for	
  distribu1on	
   22	
  	
  22	
  	
  
Closing	
  /	
  Q&A	
  
mydogsvoyce.com/Connect2015	
  
-­‐	
  Discounted	
  band	
  purchase	
  

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  • 1. The  wearable  to  consumer   transla1on:  Giving  your  dog  a  VOYCE   mydogsvoyce.com  
  • 2. Confiden1al  and  Proprietary  –  Not  for  distribu1on   2     2     Topics   o Background   o Decision  points     o Implementa8on     o Considera8ons  
  • 3. Confiden1al  and  Proprietary  –  Not  for  distribu1on   3     3     Who  We  Are   i4C  Innova8ons  Inc.  is  a  wholly   owned  subsidiary  of   Intersec1ons  Inc.  (NASDAQ:   INTX),  a  leading  provider  of   iden8ty  risk  management,  data   monitoring  and  other  consumer   subscrip8on-­‐based  services.     Leveraging  Intersec8ons’  years  of   experience  monitoring  disparate   complex  data  points  and   presen8ng  useful  informa8on  in   simple  to  understand  format  to   consumers,  i4C  Innova1ons  was   created  to  transform  the  use  of   data  in  the  veterinary,  pharma   and  nutri8on  animal  world.   I4C’s  Voyce  monitors  and   collects  pet  health  data   through  advanced  and   unique  technology.  It  then   translates  and  dispenses   ac8onable  health   informa8on,  educa8onal   content  and  other   management  tools  for  a   passionate  market  of  pet   owners  and  veterinarians.       1996   2011   2014   Data  and  Insights    
  • 4. Confiden1al  and  Proprietary  –  Not  for  distribu1on   4     4     What  is  Voyce   Voyce  is  an  comprehensive  plaOorm.  It  delivers  ac1onable  informa1on  to  pet  owners   and  veterinarians  alike,  in  easily  understood  formats.     Customized  Content:   The  en8re  Voyce  experience  is  tailored  to  the  pet  owner  and  pet.  Recommended  ar8cles,  weekly   newslePers  and  reminders  are  based  on  the  dogs  personal  informa8on  and  the  owner’s  interest.     TRENDS & INSIGHTS Detailed health trends keep you and your vet connected between visits RESOURCE CENTER Constantly updated content from top experts... tailored to you and your dog CUSTOM NOTIFICATIONS Timely communications on wellness indicators and advice to help you be a better pet parent REMINDERS & UPDATES Keep up with appointments, vaccinations and more SYMPTOM CHECKER Determine when to seek veterinary attention NOTES Keep track of changes in daily routines, medications, and more
  • 5. Confiden1al  and  Proprietary  –  Not  for  distribu1on   5     5     Value  Chain   Monitoring  and   engagement  with  clients   •  Enhances  preventa8ve  care   op8ons  to  pa8ents   •  Increases  engagement  with   pa8ents  through  visits  and   bePer  rela8onships   •  Creates  addi8onal  revenue   streams,  increased  visits  &   monitoring  solu8ons   Educa1on  and  insights   Owners  and  Pets   •  Insights  into  key  wellness   indicators   •  Educa8on  and  early  illness   detec8on  and  management   •  Cost  savings  through   preven8ve  care   PET OWNERS HOSPITALS / VETS MARKET Plan  Compliance  &   Studies   •  Powers  accurate  consumer   and  animal  studies  for  new   product  research   •  Offers  an  accurate  baseline,   parsed  by  breed  and  age   •  Measures  efficacy  of  certain   drugs  
  • 6. Confiden1al  and  Proprietary  –  Not  for  distribu1on   6     6     Building  the  Voyce  PlaOorm   Looked  at  key  partnerships  and  adop8on  of   standards  that  allowed  us  to  “build  the  airplane   while  flying”  ….       1.  APIs  as  a  strategy     2.  AWS  cloud  managed     3.  To-­‐be-­‐determined  SaaS  providers     4.  A  combina8on  of  open  source  and  proprietary   applica8on  development   5.  Large  integrated  development  partners     Given  unknowns,  MuleSob  was  aPrac8ve  as  it  provided  a  low-­‐risk  path  to   interoperability  and  allowed  us  to  mature  along  the  way  (security,  scalability,  etc.)    
  • 7. Confiden1al  and  Proprietary  –  Not  for  distribu1on   7     7     Key  Requirements   1.  Large  number  of  devices  connec8ng  over  HTTP   2.  Changing  data  structures  and  formats     3.  Mul8ple  –  Configurable,  transac8onal  data  flow  steps     4.  Mul8-­‐target  data  streams     5.  Integra8on  with  S3  and  SQS     6.  Integra8on  into  exis8ng  device  management  systems    Core  ESB   7.  Single  vendor  providing  an  Enterprise  Integra8on  Role    
  • 8. Confiden1al  and  Proprietary  –  Not  for  distribu1on   8     8     The  Data  –  Weekly     Nega1ve  influences  to  Customer  Experience:     o  Freshness  of  informa8on  (performance)   o  Resiliency  to  retain  data  (data  gaps)     o  Content  and  services  driven  from  data  (data  in  context)   Types   #  Data  points   Size   1 Check-­‐in   42   2  KB   2 Content   67,400   5,900  KB   3 Configure   42   2  KB   1  Band   67,484   5,904  KB   1,000  Bands   6.7  M   5.5  GB   10,000  Bands   675  M   55  GB   50,000  Bands   3.3  B   275  GB  
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  • 11. Confiden1al  and  Proprietary  –  Not  for  distribu1on   11    11     i4C’s  Enterprise  Service  Bus  
  • 12. Confiden1al  and  Proprietary  –  Not  for  distribu1on   12    12     Device  Core  Paberns   Device   data   capture   Device   data   load   o  Device  Signature  Valida8on   o  Message  Valida8on   o  Route  Message   o  Persist  message   o  Add  to  Queue  (could  be  internal  or   external)   o  No  tolerance  for  errors  or   excep8ons  
  • 13. Confiden1al  and  Proprietary  –  Not  for  distribu1on   13    13     Device  Data  Capture  flow   Device  message   valida8on   Device  message   load  to  Queue   Device   Management   Legacy   Integra8on  
  • 14. Confiden1al  and  Proprietary  –  Not  for  distribu1on   14    14     Device  Core  Paberns   Device   data   capture   Device   data   load   o  Offload  Queue   o  Correlate/Validate   o  Post  to  Core  Services/Core  DB   o  Trigger  Aggrega8ons  and   No8fica8ons   o  Error  Handling  
  • 15. Confiden1al  and  Proprietary  –  Not  for  distribu1on   15    15     Device  Data  Load  –  (Flow)   Offload  Queue   Co-­‐relate  the   messages   Post  to  Core  DB  
  • 16. Confiden1al  and  Proprietary  –  Not  for  distribu1on   16    16     Device  Data  Load  –  (Flow  contd)   Trigger   Aggrega8ons  and   No8fica8ons   Error  Handling  and   Compensa8ng  Control  
  • 17. Confiden1al  and  Proprietary  –  Not  for  distribu1on   17    17     Core  Paberns   Create   Business   En88es   Retrieve   Business   En88es   Update   Business   En88es   Delete/ Cancel   Business   En88es   o  Log  business  flow  start   o  CRUD  business  en88es  in  internal   and  external  systems   o  Create  response   o  Log  Response/Errors  (compensa8ng   control)   o  Send  response  back  
  • 18. Confiden1al  and  Proprietary  –  Not  for  distribu1on   18    18     Core  Business  Flow   API  Router   Invite  Caregiver   Flow  
  • 19. Confiden1al  and  Proprietary  –  Not  for  distribu1on   19    19     Performance   Tuning  and  Results   •  Combine  Device  Capture  and  Device  load  job  in  to  one  node  and  tune  threads   •  Use  local  queues  for  ini8al  processing.  On  non-­‐recoverable  error  use  SQS  as   reprocessing  queue   •  Performance  Tuning  along  with  other  code  recommenda8on  from  MuleSob   consul8ng  services,  we  were  able  to  produce  150  requests  per  second,  simula8ng   about  25,000  devices  
  • 20. 20     Considera1ons   o  Consider  an  architecture  review  before  deployment     o  Use  an  external  tool  for  log  monitoring  e.g.,  SPLUNK   o  Use  logs  to  evaluate  device  performance  and  trouble  shoo8ng   Create  these  evalua8on  rules  early   o  Load  test  early,  load  test  oben   o  Consider  a  con8nuous  integra8on  tool  e.g.,  Jenkins.  Use  the   Console  API  to  integrate  and  deploy  packages   o  Clustering  is  not  always  required  for  IOT  use  cases.  In  error  cases,   data  should  be  persisted  on  the  device  and  resend   o  Decouple  Device  interac8ons  and  Data  Loads  by  providing  low   latency  high  performing  services  for  Device  connec8vity  to  offload   data  quickly  
  • 21. Confiden1al  and  Proprietary  –  Not  for  distribu1on   21    21     Why  Voyce   The  Voyce  Experience    
  • 22. Confiden1al  and  Proprietary  –  Not  for  distribu1on   22    22     Closing  /  Q&A   mydogsvoyce.com/Connect2015   -­‐  Discounted  band  purchase