L'Oreal is the world's largest cosmetics company founded in 1909. It has a global market share of 17% and owns brands like Garnier, Maybelline, Lancome, and The Body Shop. The document analyzes L'Oreal's market presence in India through its 4Ps - extensive product lines, viral marketing promotions, competitive pricing, and wide distribution channels. It finds that L'Oreal has approximately 20-22% market share in the Indian lip color market and is in the growth stage of its product lifecycle with 40% sales increases and heavy advertising investments.

2.  Overview of L'Oreal
 Market analysis
 Study of 4P’S
 Market Presence
 Conclusion

3. Overview Of L’Oreal
 L’OREAL Group - worlds largest cosmetics
and beauty company
 Founded in 1909 by Eugene Schueller
 L’Oreal has explored the fields of cosmetics
like hair care, hair color, skin care, sun
protection, and perfumes.
 L’Oreal is also active in dermatological and
pharmaceutical field, which makes L’Oreal the
top nanotechnology patent-holder in United
States
 L’Oreal has global market share of 17%

4. Brands Under L’Oreal
 Garnier
 Kérastase
 Kiehl's
 Oréal Professionnel
 L cont.
 Lancôme
 Maybelline
 Pureology
 Redken
 The Body Shop
 Vichy cosmetics

5. L’Oreal India
 L’Oreal entered Indian market in 1990, in
partnership with MU group with the Ultra
Doux range of hair care & lip care products
 In 1994, L’Oreal set up its wholly-owned
subsidiary for marketing its consumer
products in India
 L’Oreal has set up its own manufacturing
plant in Pune, Maharashtra

6.  SKIN CARE INDUSTRY IN INDIA- MARKET
ANALYSIS
The skin care market is valued at $180 million in India. With
safe and effective procedures, advancement in medical technology,
increase in awareness, the Indian Skin care solutions business is
growing very fast.
 HAIR CARE INDUSTRY IN INDIA- MARKET
ANALYSIS
The hair care market in India is valued at $200 million. It
has registered a growth of 3.8% over the previous year. The hair care
market can be segmented into hair oils, shampoos,hair colorants &
conditioners, and hair gels.

7.  L'Oreal had the vision to
realize all that would change
and invested heavily in
hairdressing education and
training.
 We skim the top 100 cities in
India and have the largest
salon base in the country, of
which 20 per cent is exclusive
to us, contributing to 40 per
cent of our revenue.

8. 4 P’S STANDS FOR
 Product
 Promotion
 Price
 Place

9.  L’OREAL OFFERS WAST RANG OF
PRODUCTS IN MARKET. THE MAJOR
CATEGORIES ARE…
 Hair care products
 Skin care products

10.  The hair care market can be segmented into hair oils,
shampoos , hair colorants & conditioners, and hair gels.
According to A C Nielsen (the world's leading marketing
information company), hair colorants, feminine hygiene,
and baby care have accelerated growth in personal care
market. Hair colorants are substitutes for hair dye to
counter graying hair. Hair colorants indicate strong growth
trends with a year over year growth of 8 per cent. Gone are
the days when hair conditioners and hair colorants were
used occasionally to look beautiful. Today, they have
become the way of life.

12.  L’Oreal
Ever Strong, free fortifying shampoo and conditioner
from L’Oreal.
 L’Oreal Conditioner:
L’Oreal Professional Series Expert
Volume Expand Volumising Cream
Conditioner for Fine Hair.

13.  The skin care market can be segregated into toners,
cleansers, sunscreens, anti-wrinkle creams, dark
circle removing creams, astringents, facial creams,
moisturizers, fairness creams, day and night creams,
etc. Out of these, facial creams, moisturizers,
fairness creams, day and night creams, etc. are the
most popular products and account for
approximately 60% of the skin care segment.

15.  L'Oreal Youth Code Day/Night Cream
Moisturizer, 1.6 oz

16.  L'Oreal Youth Code Day/Night Cream
Moisturizer, 1.6 oz
Reduces signs of stress, fatigue and aging 10 years of gene
research Non-greasy Dermatologist tested for gentleness
Youth regenerating skincare Discover an innovation derived
from gene science. The breakthrough genitive technology
in this potent daily moisturizer boosts skin's natural powers
of regeneration so it regains the qualities of young skin.
Skin looks rested, smoother and youthfully luminous. Signs
of stress, fatigue and aging are visibly diminished. This
unique, luxurious formula leaves a light, velvety smooth
finish. Breakthrough genitive technology helps increase
skin's natural powers of regeneration, boosting skin's own

17.  L’OREAL has been very active and upfront in
adopting new promotional techniques to market its
products. The company follows a very popular
technique to advertise and market its products that
is the Viral Marketing policy. Viral marketing is a
term coined to define the productive ways a
marketing message is made available. And corporate
are using the medium to circulate brands and brand
messages. The idea has caught on like a virus, as
efficiently as Information Technology has entered
households and businesses.

18.  Firms are now structuring their businesses in a way
that allows them to grow like a virus and lock out
the existing brick and mortar competitors through
innovative pricing and exploitation of competitors'
distribution channels. The beauty of this marketing
technique is that none of it requires any marketing.
Customers, who have caught the virus, do the
selling. Viral marketing describes any strategy that
encourages individuals to pass on a marketing
message to others, creating the potential for
exponential growth in the message's exposure and
influence. Like viruses, such strategies take
advantage of rapid multiplication to explode the
message to thousands, to millions.

19.  Advertising and marketing
specialists are aiming at young,
urban Indian women, who are
earning their own money and
are potential customers for a
host of products, including
name-brand clothes, cosmetics
and new cars.

20.  The target segment for any product is that homogeneous group
of people which is purported to be the most potential customer
for the product.
 The market follows the Pareto Principle, which says that 80 per
cent of the sales come from 20 per cent of the people.
 Thus, for any product, one of the major tasks of marketers is to
identify the group of 20 per cent that gives 80 per cent revenue
of that product’s sale to the company.
 L'Oreal’s innovations always start from its luxury brands then
penetrate to the brands in different price level and different
markets eventually implemented in its consumer brands.

21.  Considering the company has set up its manufacturing facilities
in Pune and has also been sub-contracting its products, it has
been easier for it to control its prices in the Indian market.
 For inspirational products Garnier has adopted an international
pricing strategy, which may not be the case for the rest of the
products. However there is no hard and fast rule.
 Besides, the company has also been customizing its products for
the Indian market and there is expected to be a blend of both
international as well as Indian

22. Market Analysis
 Price:
L’Oreal Paris Lip color varies from Rs 550- Rs 800.
L'Oreal Youth Code Day/Night Cream
Moisturizer, 1.6 oz Is
$5.24 to $ 6.99
Positioning:
Has positioned itself as high end brand in consumer
division and also as affordable luxury

23.  To run a company in profit the place factor out of the 4p’s of
marketing mix plays a very crucial role.
 This includes decisions about where to sell the product or
concerns about where the customers are, and how to get to
them. It also includes the "channel of distribution" - meaning,
all the different middlemen a company use to get the product
out to the customer.
 Garnier being an important brand of L’Oreal in both hair care
and skin care is available all round the globe easily.
 In India Garnier manufactures its products in Pune whereas it’s
registered office is in Mumbai.
 In past 100 years that L’OREAL has expanded, it has supplied to
130 countries with offices in 58 different countries.

24. Market Presence
Market share:
 Total Lip Color market in India is 400
crore
 L’Oreal Paris Lip Color has approximately
20%-22% market share in India
 World market share of L’Oreal is 5.3%

25. Market Presence
Product Life Cycle:
 L’Oreal Paris is at the second phase of the
growth stage:
 Sales has increased at 40% growth rate
 Spends heavily on advertising
 International players have entered in market in
past few years

26.  The present study comes to the floor with the
revelations having exciting and full of curiosity
determinants in relation to the specified objectives
to understand and analyze the 4P aspects of
marketing for L’Oreal. Further the study helped in
identifying the reasons which stops the customers
to buy Garnier Products over other products and to
understand customer Brand knowledge with regard
to Garnier.