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Best Digital & UI/UX Design Agency in Mumbai, India | EvolutionCo
- 2. www.evolutionco.com About EvolutionCo • EvolutionCo is a Digital Transformation agency providing bespoke UX design solutions to brands in many industries. • Our team of analysts and UX designers perform the critical research and analysis necessary for successful UX in your products, and develop cohesive UX strategies that allow you to provide a successful product. • In this UX design proposal, we will outline the project at hand, our process for reaching your desired outcome, the project’s delivery timeline, and all project costs.
- 3. www.evolutionco.com Identified Need & Process • Research & Planning o Project Kickoff o Interview Key Stakeholders o Requirement Analysis o Business Requirement Documentation o Project Plan • UX Strategy o User Research o Creating Personas o Scenarios o User Journey o Process Diagram o Information Architecture o Concept Mocks o Wireframe Prototypes o Usability Testing o Iterations • UI Design o Mood Boards o Visual Design o Interaction Styles o Usability Testing o Iterations o UI Style Guides
- 5. www.evolutionco.com Requirement Gathering / Project Kickoff • Develop the project goals and deliverables • Identify team members from client & agency and define responsibilities • Define key success factors • First-cut Project Plan Resources Involved Project Manager (Part-Time) Business Analyst Client Relationship Manager
- 6. www.evolutionco.com Requirement Gathering / Stakeholder Interviews • EvolutionCo will be sharing a questionnaire template which needs to be filled in by key stakeholders before the interview. • Using a template, our team members will interview 3 stakeholders. • How will the product make customers feel? What should they do? • By recording how stakeholders think customers will think, feel, and do, we will be setting a benchmark to compare against usability testing and user analysis. This questionnaire will be a combination of requirements, user demographics, user needs, key objectives, key tasks to be conducted and end objectives and goals that need to be achieved. Resources Involved Business Analyst UX Strategist
- 7. www.evolutionco.com Requirement Gathering / Analysis • Steps: o Produce a shortlist of personas and user situations o Determine primary and secondary personas o Stack rank use cases based on frequency, user relevance, and strategic importance o Validate the resulting priority matrix with current users • Techniques: o Conduct in-dept in-person interviews with stakeholders o Survey, users and non-users (if required) o In-person interviews with users (approx. 5 interviews) o Internal workshop for idea generation & prioritization • Deliverables o List of use cases and personas, sorted by priority o Survey results Resources Involved Business Analyst UX Strategist
- 8. www.evolutionco.com Requirement Gathering / Business Requirement Document • EvolutionCo will detail out the entire requirement in a detailed BRD which will be circulated among key stakeholders for signoff. • This document will be a result of the stakeholder interview stage. • The product requirement and end objectives will be defined based on initial understanding Resources Involved Business Analyst UX Strategist
- 9. www.evolutionco.com Requirement Gathering / Project Plan • EvolutionCo will share a tentative Project Plan which outlines the various stages and time frames to achieve key milestones/ objectives during the project delivery • This project plan will also outline key stakeholders and team members who will be involved at every stage of the project © EvolutionCo www.evolutionco.com 9 Resources Involved Project Manager Business Analyst UX Strategist
- 10. www.evolutionco.com Research & Planning Deliverables • Stakeholder Interview Documents • Business Requirement Document (BRD) • Project Plan
- 13. www.evolutionco.com UX Process / User Personas • Personas will be fictional representations of your users (a bit like user stand-ins). • They are fictional, but should be based on fact. • They will represent the goals, motivations, characteristics and behaviors of a real group of users. • This exercise will help to put a human face to users. This will help the project team to get consensus on who the ‘users’ are and help to communicate important information about users. Resources Involved Business Analyst UX Strategists
- 18. www.evolutionco.com UX Process / Concept Mocks • The UX Designer will draw rough sketches of key screens, modules and functionalities which will be shared with key stakeholders for point of initial discussion. • This will help us understand and validate our initial thoughts before we move on to the detailed functional wireframes • These are usually sketches and low-fi prototypes • With some informal testing and after presenting our approach to you and making any needed corrections, we begin the high-fidelity wireframes. Resources Involved UX Strategists
- 19. www.evolutionco.com UX Process / Wireframes • EvolutionCo will be creating high-fidelity wireframes/ prototypes which will shows the UI elements (text, images, buttons, links etc…) for each screen, page or UI component. • This will be like a blueprint for the UI, showing which elements make up the UI and how they should behave, but not necessarily what the UI will look like. • These wireframes will be clickable prototypes which will be mapped to the user journey • We will present wireframes for the major page views (10-15) and get your feedback/approval on them. • Based on feedback/approval the remaining pages will be completed Resources Involved UX Strategists
- 20. www.evolutionco.com UX Process / User Testing • We invite 5 testers (internal team members) to our environment, sit them down in front of a computer and ask them to complete certain tasks. • We record the test and review them all later, making note of similarities and patterns. • We then present our findings to you with a list of recommended changes and make them to the designs. • Based on the test reports we will revisit the wireframes and make changes if required Resources Involved Business Analyst UX Strategists
- 21. www.evolutionco.com UX Deliverables • User Research Report • Persona Document • Scenario Document • User Journey Flow Charts • Process Diagrams • Information Architecture Document • Wireframe Prototypes (HTML Rendered & Jpgs) • Usability Testing Report
- 23. www.evolutionco.com Mood Boards • EvolutionCo will present mood boards which will be a combination of image, text, object styles/ references. • This exercise will help us understand the likes and dislikes of some of the key stakeholders in terms of design preferences • Mood board will give the Client team an idea of what the finished product will look like and allows everyone involved to agree on a direction before too much work is done. Resources Involved UX Strategists UI Designer
- 24. www.evolutionco.com Visual Design • EvolutionCo will present 2 design styles/ options based on the wireframe & mood board approvals • This design presentation is a key milestone where ECO team will be presenting 2-3 unique pages with style options. • Based on approvals and feedback from the Client team, EvolutionCo will further go ahead and create designs for the remaining pages based on wireframe approvals Resources Involved UX Strategists UI Designer
- 25. www.evolutionco.com Interaction Styles • EvolutionCo will define interaction styles on the designs approved • This will be used as references by the Front-end developers while creating the html pages • These interactions will also be showcased to the Client team for approvals/feedback Resources Involved UX Strategists UI Designer
- 26. www.evolutionco.com Usability Testing • We invite 5 testers (internal team members) to our environment, sit them down in front of a computer and ask them to complete certain tasks. • We record the test and review them all later, making note of similarities and patterns. • We then present our findings to you with a list of recommended changes and make them to the designs. • Based on the test reports we will revisit the designs and make changes if required Resources Involved Business Analyst UX Strategists UI Designer
- 27. www.evolutionco.com Visual Style Guides • Based on the approvals on designs, EvolutionCo will create the final style guides for the project • This style guide will be used as references by the UI Developers during the front-end development stage • The design style document will also be a guideline for any further design on the project Resources Involved UI Designer
- 28. www.evolutionco.com UI Design Deliverables • Mood Board Approval Document • Visual Design Layouts (PSD & JPGs) • Interaction Styles (PSD & JPGs) • Usability Testing Report • UI Style Guides Document