Social media has become an impressive buzzword but it’s less media and more social. It has also become an integral part of modern PR because it enables direct brand contact. That said, the key to a successful strategy in social networks relies on maximizing engagement, rather than likes or follows. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.

1. THE VALUE OF SOCIAL MEDIA

2. AS A TERM
“SOCIALMEDIA” IS
MISLEADING

3. WE’RE GETTING
TOO HUNG-UP ON
THE “MEDIA”,AND
MISSING THE
SOCIAL MAGIC

4. THE BEST SOCIAL
MEDIA ACTIvITIES
FOCUS ON
INTERACTIONBEFORE
EXTENDINGREACH

5. COUNTTHE
IMPRESSED NOT
THE IMPRESSIONS

6. LET’S EXPLORE
THE WAYSTO
MAXIMIZE SOCIAL
ENGAGEMENT

7. BUT WHY WOULD
THATBE
RELEVANTTO YOU

9. social
97% of filipino
Internet users are on facebook
Virality is the holy grail
Thephilippinemarketis…

10. mobile
32% of filipino users
Use mobile internet and Spend
6 hours everyday online
Demand fast and easy interaction
Thephilippinemarketis…

11. INTERNET USAGE

12. SOCIAL MEDIA USAGE

13. Digital Marketing delivers results.
Accordingto survey your brand can get up to….

14. WHYCHOOSE M2.0
FOR YOUR DIGITAL
MARKETINGNEEDS?

17. At M2.0 Communications, we
help you drive the most
favorableconversations
and solutions That will
achieve the most favorable
financial outcomes.

18. metrics
400%roi on
Pr campaigns
Media
monitoring
Socialmedia
analyticsand
reporting

19. WORK FLOW AND PROCESS
SOCIALMEDIA

20. Fans to leads to sales
: conversion

24. WORK FLOW AND PROCESS
DigitalMARKETING

31. HOW DO WE DO IT?

32. We believe
in building
communities.

33. Thatmeans
content
with meaning.

34. Andcommunity
partnerswith a real
stake.

35. We obsess
aboutwho our
audience
reallyis.

36. We parse our metrics to make
sure we are reachingthe
rightaudience.

37. We havethe
rightpeople.
strategists +
content makers
=
effective
campaigns