Presentation at Dawson Eweek for Global Entrepreneurship Week 2013. Everybody knows about Kickstarter or indiegogo and how they can fund your project. But it's not just about funding. Did you think about what are the other benefits of crowdfunding?

1. 4 ways crowdfunding can
make your creative project succeeed
Heri Rakotomalala
@heri
@seedingfactory
jeudi 21 novembre 13

2. Heri Rakotomalala
heri@seedingfactory.com
Twitter: @heri
Bruno Rakotozafy
bruno@seedingfactory.com
Twitter: @brurakoto
@seedingfactory
jeudi 21 novembre 13

3. @seedingfactory
jeudi 21 novembre 13

4. StartupStache is a initiative started by the startup
community to help bring awareness to prostate cancer.
Link : startupstache.com
@seedingfactory
jeudi 21 novembre 13

5. crowd·fund·ing
kroudˌfəәndiNG/
noun
ˈ
the practice of funding a project or venture by
raising many small amounts of money from a large
number of people, typically via the Internet.
@seedingfactory
jeudi 21 novembre 13

6. Crowdfunding
Joseph Pullitzer
the Statue of Liberty
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pedestal
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7. @seedingfactory
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8. @seedingfactory
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9. Did you know?
•
•
•
•
•
44% success rate on Kickstarter
•
$5.1 Billions in 2013 ; 81% increase
56% of contributions come from Facebook
11,498 successfully funded music projects
Average: $5000 raised
18 video games projects raised more than $1million
on Kickstarter
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jeudi 21 novembre 13

10. Montréal, Canada
• Indiegogo & Kickstarter expanded their
business to Canada
• Crowdfunded Montreal film “Buzkashi
Boys” was Oscar nominated
• Montreal: Sauropod Games got $700k for
their game “Castle Story”
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11. 1 - Proof of concept
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12. • Check if your assumptions were correct.
• First step to convince more partners later on.
• Assessing the audience size and popularity
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13. Espro Pres
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14. ➡ Take away : Not sure about an idea? Use
crowdfunding to validate it
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15. 2 - Collaboration
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16. • Find fans, ambassadors, partners looking to
work with you and then establish valuable
connexions.
• Let you adapt the product/service/concept in
real time.
• Get early feedback
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jeudi 21 novembre 13

17. A Year of Adventure
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18. ➡ Take away : Use crowdfunding to complete a team
believing in your project
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19. 3 - Marketing
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20. • Every contributor becomes an evangelist
• Good to build a community around your
project.
• You’ll gain highly valuable knowledge about
how to market your product/service/project
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jeudi 21 novembre 13

21. Snoobe
From 10 to 880 fans in 2 months
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22. ➡ Take away : use crowdfunding to reach out to your
fans
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23. 4 - PR
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24. • Replace a product/project launch
• The innovative and dramatic aspect of
crowdfunding will help you get more press
coverage
• Social networks help multiply the outreach
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25. @seedingfactory
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26. @seedingfactory
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27. ➡ Take away : use crowdfunding to get bloggers &
journalists write about your project
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28. 1 - Proof of concept
2 - Collaboration
3 - Marketing
4 - PR
(and of course funding!)
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jeudi 21 novembre 13

29. • In 2013, we’ve reached a point where with
a simple idea, you can get fans throughout
the world, fund your idea, get support,
simply through online channels.You don’t
have to own a newspaper anymore.
• Passion and authenticity matters even more
• Now is the time. Follow your passion!
@seedingfactory
jeudi 21 novembre 13

30. Heri Rakotomalala
heri@seedingfactory.com
Twitter: @heri
Bruno Rakotozafy
bruno@seedingfactory.com
Twitter: @brurakoto
@seedingfactory
jeudi 21 novembre 13