Presentation on Mozilla from USI 2010 in Paris.

1. how the web was won
some inspiration from history
Mark Surman USI 2010
Mozilla Paris

2. hi

3. hi
mark surman

4. hi
mark surman
mozilla

5. my point:

6. my point:
openess and participation
= core logic of the web

7. my point:
openess and participation
= core logic of the web
it’s not everybody’s logic

8. my point:
openess and participation
= core logic of the web
it’s not everybody’s logic
but it’s the logic that wins
in the digital world

9. point #1
openess and participation
= the core logic of the web

11. the web we love

12. the web we love

13. the web we love

14. the web we love

15. the web we love
this
web
make
you

16. point #2
it’s not everybody’s logic

17. 2003

18. 2003
chirac still president
human genome completed
int'l year of freshwater
australia wins cricket cup
second iraq war starts

19. 2003
chirac still president
human genome completed
int'l year of freshwater
australia wins cricket cup
second iraq war starts
the web is in danger

27. the web was becoming less
transparent
innovative
diverse
open

28. the web was becoming less
transparent
innovative
diverse
open
it wasn’t the web we love

29. the web was becoming less
transparent
innovative
diverse
open
it wasn’t the web we love
nor the web we have today

30. 2003
mel lastman is mayor
toronto amalgamated
exxon buys mobil
microsoft goes to court
france wins the world cup
the web is in danger
mozilla foundation is born

31. 2003
mel lastman is mayor
toronto amalgamated
exxon buys mobil
microsoft goes to court
france wins the world cup
the web is in danger
mozilla foundation is born

33. together we
rebuilt the platform,
rebuilt the browser,
improved the web,
got things moving

34. together we
rebuilt the platform, open source
rebuilt the browser,
improved the web,
got things moving

35. together we
rebuilt the platform, open source
rebuilt the browser,
improved the web,
got things moving

36. together we
rebuilt the platform, open source
rebuilt the browser,
improved the web,
got things moving

37. together we
rebuilt the platform, open source
rebuilt the browser,
improved the web,
got things moving

38. together we
rebuilt the platform, open source
rebuilt the browser,
improved the web,
got things moving

39. together we
rebuilt the platform, open source
rebuilt the browser,
improved the web,
got things moving
using
openness
and participation

40. Mike Connor,
Developer
1

41. Mike Connor,
Developer
Firefox
dev team
120

42. Mike
Connor,
Developer
Firefox
dev team
60
Daily
contributors
100s

43. Mike
Connor, Firefox
Develop
er dev team
Daily
contributors
100s
Contributors
10,000+

44. Mike Connor,
Developer
Firefox
dev team
60
Daily
contributors
100s
Contributors
10,000+
Beta testers
500,000+

45. Mike Connor,
Developer
Firefox
dev team
Daily
60 contributors
100s Contributors
1000s Beta testers
500,000+
Users
350 million

46. we encouraged people to
participate

47. we encouraged people to
participate

48. we encouraged people to
participate

49. we encouraged people to
participate
1000s of people

50. we encouraged people to
participate
$200,000

51. we encouraged people to
participate
a bet on openness

52. we encouraged people to
participate
this is the logic of the web

53. we encouraged people to
participate
this is how the web thinks

54. participate
this is how we won back the web

55. point #3
open is the logic that wins
in the digital world

56. the web is healthy now!
but are still threats ahead

57. network throttled, sliced up

58. mobile web still thinks like a phone

59. identity and data locked up in silos

60. the good news:
openness and participation
= massive models that work

61. consumer-focused
non-profit
one central org
individuals as contributors

62. content creator focus
private company
web service plus open source
web devs as contributors

63. the (other) good news:
you can get involved

64. infrastructure-focused
many .orgs and companies
the real pipes of the internet
companies pay staff to contribute

65. infrastructure-focused
many .orgs and companies
the real pipes of the internet
companies pay staff to contribute

66. infrastructure-focused
many .orgs and companies
the real pipes of the internet
companies pay staff to contribute

67. infrastructure-focused
many .orgs and companies
the real pipes of the internet
companies pay staff to contribute

68. infrastructure-focused
many .orgs and companies
the real pipes of the internet
companies pay staff to contribute

69. the (other) good news:

70. you can be a part of it

71. you can be a part of it
this can help your company

72. parting thought:
it’s time to think like the web

73. parting thought:
it’s time to think like the web
radical

74. radical
"... use cutting-edge technologies to create a
new level of transparency, accountability, and
participation for citizens."

75. radical
"... use cutting-edge technologies to create a
new level of transparency, accountability, and
participation for citizens."
http://change.gov/agenda/technology_agenda/

76. mainstream
"... use cutting-edge technologies to create a
new level of transparency, accountability, and
participation for citizens."
http://change.gov/agenda/technology_agenda/

77. awesome
"... use cutting-edge technologies to create a
new level of transparency, accountability, and
participation for citizens."
http://change.gov/agenda/technology_agenda/

78. mark surman
executive director
mozilla foundation
mark@mozillafoundation.org
this deck @
www.slideshare.net/msurman