Now That Twitter and Facebook Aren't Enough (SHORT version)

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This is the short version of my CASE VII presentation on awareness-building, fundraising, and other campaigns that contain significant social media components along with other channels. It omits all the images from the presentation as given, but contains links to resources, including the case studies for the various campaigns.

Education Technology

Now that Twitter &
Facebook Aren’t Enough
integrating social media into your
advancement toolkit
Sunday, 15 November 2009

mStoner
Tuesday, 17 November 2009

@ me
michael.stoner@mstoner.com
mStonerblog.com
mStoner.com
www.linkedin.com/in/mstoner
twitter: @mstonerblog
slideshare.net/mstonervt

mStoner page 2

Tuesday, 17 November 2009

Everything is
connected to
everything else.

mStoner page 3

Tuesday, 17 November 2009

Key URLs
• FlightoftheFlyers.com
• Tim Marklein presentation, Inbound Marketing
Conference: bit.ly/Ll7Su
• Lessons for Advancement from Obama for
America: budurl.com/zj4v

• NMHSchool.org

• PoweredByOrange.com

mStoner page 4

Tuesday, 17 November 2009

PBO results
• > 27,000 distinctive participants
• On 21 September (launch), 22% of visits from PDX
• Facebook: 3,137; LinkedIn, 2,800; PBO Twitter: 460
• Other units taking up PBO theme

mStoner page 5

Tuesday, 17 November 2009

Case Studies
• Northfield Mount Hermon: budurl.com/pw89

• Flight of the Flyers.com: budurl/xmcz

• PBO: budurl.com/f5n6;

• Emory University Blue Pig: budurl.com/8bzy

• Worcester Academy, WAMash: budurl.com/9e9f

mStoner page 6

Tuesday, 17 November 2009

Useful resources
• Liz Allen on Caltech LinkedIn groups: tinyurl.com/cko7m6
• Activating alumni networks with Twitter:
tinyurl.com/bnz7re
• Clay Shirky, Here Comes Everybody
• Michael Stoner, best practices: budurl.com/l8zb

mStoner page 7

Tuesday, 17 November 2009

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Now That Twitter and Facebook Aren't Enough (SHORT version)

1. Now that Twitter & Facebook Aren’t Enough integrating social media into your advancement toolkit Sunday, 15 November 2009 mStoner Tuesday, 17 November 2009

2. @ me michael.stoner@mstoner.com mStonerblog.com mStoner.com www.linkedin.com/in/mstoner twitter: @mstonerblog slideshare.net/mstonervt mStoner page 2 Tuesday, 17 November 2009

3. Everything is connected to everything else. mStoner page 3 Tuesday, 17 November 2009

4. Key URLs • FlightoftheFlyers.com • Tim Marklein presentation, Inbound Marketing Conference: bit.ly/Ll7Su • Lessons for Advancement from Obama for America: budurl.com/zj4v • NMHSchool.org • PoweredByOrange.com mStoner page 4 Tuesday, 17 November 2009

5. PBO results • > 27,000 distinctive participants • On 21 September (launch), 22% of visits from PDX • Facebook: 3,137; LinkedIn, 2,800; PBO Twitter: 460 • Other units taking up PBO theme mStoner page 5 Tuesday, 17 November 2009

6. Case Studies • Northfield Mount Hermon: budurl.com/pw89 • Flight of the Flyers.com: budurl/xmcz • PBO: budurl.com/f5n6; • Emory University Blue Pig: budurl.com/8bzy • Worcester Academy, WAMash: budurl.com/9e9f mStoner page 6 Tuesday, 17 November 2009

7. Useful resources • Liz Allen on Caltech LinkedIn groups: tinyurl.com/cko7m6 • Activating alumni networks with Twitter: tinyurl.com/bnz7re • Clay Shirky, Here Comes Everybody • Michael Stoner, best practices: budurl.com/l8zb mStoner page 7 Tuesday, 17 November 2009

Now That Twitter and Facebook Aren't Enough (SHORT version)

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