Pitch Deck
BlueOS
People shop and learn in a whole
new way compared to just a few
years ago
Brian Halligan, CEO, HubSpot
Content MarkeAng is all the
markeAng that’s leC
Seth Godin, American author, entrepreneur,
marketer, & speaker

Pitch Deck
BlueOS MarkeAng departments are under pressure to perform
People’s behaviors have changed.
They’re tuning out of tradi9onal
marke9ng tac9cs.
To a<ract customers, marketers have
to provide them with something they
love!
Solu'on
Inbound Marke9ng -­‐ a holis9c, data-­‐
driven approach to marke9ng that
a<racts individuals to your brand and
converts them into your long-­‐las9ng
customers and advocates!

Pitch Deck
BlueOS How is Inbound markeAng different?
Past: Cavear Emptor (Buyer beware)
• Sales personnel empowered with superior
informa9on about products and services
• Trust on the sales person’s opinions
• Seller power
Today: Caveat Venditor (Seller beware)
• Buyers empowered with superior
informa9on about products and services
• Trust on online reviews, blogs and other
user generated content
• Buyer power

Pitch Deck
BlueOS How can BlueOS help YOU with Inbound markeAng?
BlueOS helps answer the ques9ons:
• Who are your customers?
– Buyer personas
• What are they interested in?
– Content strategy & development
• Where are your customers?
– Channel research
• How do you reach them?
– Outreach analysis
• Why should they buy from you?
– Value ar9cula9on
• Is your mix compelling?
– Value confirma9on
• Who are your compe9tors?
– Compe99ve Analysis & Intelligence

Pitch Deck
BlueOS BlueOS offers a complete Inbound markeAng porLolio
Content Strategy Content Creation Thought Leadership Influencer Posts
Website, Blog and
Content Management
System rollout
Search Engine
Optimization (SEO) &
Marketing (SEM)
Campaign Conception &
Execution Support Lead Generation Tactics
Marketing Automation Scorecards & Analytics Community Engagement Value Confirmation

Pitch Deck
BlueOS Client success stories
Customer
A major Swiss quality assurance company
Engagement Dura9on
October 2013 – September 2014
Deliverables
• Content crea9on (Ar9cles, Blogs, Press releases)
• CRM automa9on (Salesforce)
• Knowledge management (Starmind)
• So^ware tester community building
• Events and speaker slot acquisi9on
Conversion
• 20+ ar9cles published in the USA and Europe
• 7 new corporate logos acquired
• 240% pipeline growth
• 55% more website visitors and signups
• 23% improvement in website ranking
• 434% more index pages
• 340+ new community membership
• 14% growth in net monthly recurring revenue
• 41% reduc9on in marke9ng expenses

Pitch Deck
BlueOS Our channels and methodologies
The USA & Canada
• Wired
• Informa9on Week
• CIO Magazine
• Big Data Republic
• Smart Data Collec9ve
• UXMag
• Re/code
Europe & the UK
• Outsource Magazine
• Computer Weekly
• ComputerWoche
• Heise Online
• Tes9ng Experience
And, many more…
Insight Selling
Value & Solu9on Selling
Pyramid Principle
Power Messaging
Balanced Scorecard
Design Thinking
Whiteboard selling
Basho Sales
JAWS selling
ATL / BTL marke9ng
Choice Architecture
Design of Experiments
A/B Tes9ng

Pitch Deck
BlueOS What could YOU expect by working with us?
• Superior collaterals and effec9ve
Inbound marke9ng campaigns
• Established content publisher network
in the USA and Europe
• Compe99ve prices through blended
delivery (on-­‐ and offshore teams)
Our driving force:
When Cicero spoke, people said, Great speech!
When Demosthenes spoke, they said, Let’s march!

Pitch Deck
BlueOS What makes us unique?
• We understand readers’ mindset
• We are great in connec9ng the
dots to create compelling content
• We are great in storytelling
• Wri9ng is our passion

Pitch Deck
BlueOS Interested? Reach us for a discussion
Blue Ocean Solu'ons (BlueOS) UG
Mithun Sridharan, Managing Director
Hauptstraße 2, 65760 Eschborn, Germany
Ringstraße 21, 69115 Heidelberg, Germany
Mobile: (+49) 176 9792 4897
Business: (+49) 6221 673 9772
E-­‐Mail: mithun@blueos.in
Web: h<p://www.blueos.in
The
%me
is
NOW
to
re-­‐think
your
marke%ng.
Don’t
become
a
boiled
frog!

Pitch Deck
BlueOS
Backup

Pitch Deck
BlueOS B2C Case: How to purchase a camera today?
1
• User wants to purchase a camera
2
• Reviews available cameras on
eCommerce, blogs and diverse sites
3
• Compares prices online
4
• May solicit feedback from social network
5
• May a visit to brick & mortar shop to
gather a “feel” of the gadget
6
• Chooses the best deal among all available
opAons
7
• Makes the purchase

Pitch Deck
BlueOS B2B Case: Why is Inbound markeAng extremely relevant?
• Purchases are strategic in nature and
directly affect careers of those
involved in the process
• Procurement decisions through buying
gates in large enterprises
• Product or service must meet the
needs of several business units
• Mul9ple stakeholders with diverse
expecta9ons involved in buying
• A broad content porpolio is required to
meet the informa9onal needs of these
stakeholders

Pitch Deck
BlueOS Customers’ online behavior is re-­‐defining markeAng
• 70% of buying decisions made online
before first contact with seller
• Customer preferences are increasingly
specific and they expect suppliers to
cater to their informa9on needs
• Omni-­‐channel content marke9ng
increasingly important to customers
• Buyers expect high quality, unbiased
content from diverse sources to aid
their decision-­‐making process
• Social buying trends shaping buyer-­‐
seller interac9on
• Purchasing strategies converging
between B2B and B2C segments