A recap of my first trip to SXSW. I presented this to my team back at my $largecompany to share the insights I gained from attending.
Credit: The majority of this content comes from other people, who are credited in the slides.
20. neuromarketing
isn’t new principles in science
it’s new attributes that we couldn’t previously
express
http://www.idsnews.com/news//mfiles/photos/0000-02-1190485149.jpg
23. brains pay attention to what brains
care about, not necessarily what
the conscious mind cares about.
Stephen Anderson
24. brains pay attention to what brains
care about, not necessarily what
the conscious mind cares about.
Q: What does the mind care about?
Stephen Anderson
25. brains pay attention to what brains
care about, not necessarily what
the conscious mind cares about.
Q: What does the mind care about?
» Surprise, novelty, the unexpected
Stephen Anderson
26. brains pay attention to what brains
care about, not necessarily what
the conscious mind cares about.
Q: What does the mind care about?
» Surprise, novelty, the unexpected
» Fun, playfulness, humor
Stephen Anderson
27. brains pay attention to what brains
care about, not necessarily what
the conscious mind cares about.
Q: What does the mind care about?
» Surprise, novelty, the unexpected
» Fun, playfulness, humor
» Varying visuals
Stephen Anderson
52. That was fun!
GREAT ONLINE
EXPERIENCE
Stephen Anderson, Seductive Interactions @ SXSW 2010
53. Hmm... WHY was
That was fun! that fun?
GREAT ONLINE (REVERSE ENGINEERING)
EXPERIENCE
Stephen Anderson, Seductive Interactions @ SXSW 2010
54. Hmm... WHY was
That was fun! that fun?
Aha!
GREAT ONLINE (REVERSE ENGINEERING)
EXPERIENCE
Stephen Anderson, Seductive Interactions @ SXSW 2010
55. Hmm... WHY was
That was fun! that fun?
Aha!
GREAT ONLINE (REVERSE ENGINEERING)
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Stephen Anderson, Seductive Interactions @ SXSW 2010
56. ???
COGNITIVE SEDUCTION:
FUN, HUMOR, PLAYFULNESS,
GAME SURPRISE, ???
MECHANICS
??? SOCIAL PSYCHOLOGY /
PERSUASION, CHOICE,
INFLUENCE SOCIAL DESIGN
???
Stephen Anderson, Seductive Interactions @ SXSW 2010