Wired women online are an emerging power force around the world. This set of presentation slides overviews MSLGROUP's original research initiative that explored the commonalities and differences in the social, emotional and economic powers of wired women in the U.S., U.K., Brazil and in urban China. The learnings determined are: • Going online has improved women's lives...mostly. • While social media brings friends and family closer together, it also draws new lines in personal relationships. • Women online and on the go: Wired women in China and Brazil are more accepting of tablets and smartphones than women in the U.S. and the U.K. • Wired women around the world share concerns about the misuse of technology and social media. • The relationship between wired women and social media plays an important role in the new consumerism across global markets. The slides also review MSLGROUP's new Signature Purchase Path Tool that defines the unique path to purchase in several consumer categories by country, allowing marketers to provide relevant information and support in the right form at the right points along the way.

1. The Social
Wisdom of
Wired Women
Around the
World

2. About this Project



•
•

3. Why Randi Zuckerberg/Dot Complicated





4. Why Randi Zuckerberg/Dot Complicated
•
•

5. Methodology
S6.
 Foshan
............
 Guangzhou ............
S6.
(FOR CHINA, ASK) In which city do you
 Hangzhou ............
 Beijing
..................................
 Ji'nan
............
 Changzhou  Kunming ............
..................................
 Lanzhou
............
 Chengdu
..................................
............
 Chongqing  Luoyang
..................................
 Maoming ............
 Datong
..................................
 Mudanjiang ............
 Dongguan ..................................
•
 Nanjing
............
 Foshan
..................................
 Shanghai ............
•
 Guangzhou  Shantou
..................................
............
 Hangzhou  Shenzhen ............
..................................
 Ji'nan
..................................
 Shijiazhuang ............
 Kunming do Suzhou
..................................
............
(FOR CHINA, ASK) In which city  you live? [QT: SS]
............
Lanzhou  Taiyuan
..................................
 Beijing  ............................................................
 Tianjin
............
 Luoyang
..................................
 Changzhou ............................................................
Maoming  Wenzhou ............
..................................
 Chengdu  ............................................................
 Wuhan
............
 Chongqing ............................................................
Mudanjiang ..................................
 Wuxi
............
 Datong  ............................................................
Nanjing
..................................
 Xiamen
............
 Dongguan  ............................................................
Shanghai
..................................
 Xi'an
............
 Foshan  ............................................................
Shantou  Yangzhou ............
..................................
 Guangzhou ............................................................
 Shenzhen  Yichang
..................................
............
 Hangzhou  ............................................................
Shijiazhuang ..................................
 Zhangjiakou ............
 Ji'nan
 ............................................................
Suzhou
..................................
 Zhuhai
............
 Kunming  ............................................................
 Other / Outside China
Taiyuan
..................................
 Lanzhou  ............................................................
Tianjin
..................................
S7.
(FOR CHINA, HIDDEN QU

6. What the Research Covers





7. Who are Wired Women







Growing Power Force

8. The Powers of Wired Women












9. Learning 1: Going online has improved women’s lives…mostly





10. Learning 1: Going online has improved women’s lives…mostly

11. Learning 1: Going online has improved women’s lives…mostly

12. Learning 2: While social media brings friends and family closer together,
it also draws new lines in personal relationships






13. Learning 2: While social media brings friends and family closer together,
it also draws new lines in personal relationships

14. Learning 2: While social media brings friends and family closer together,
it also draws new lines in personal relationships

15. Learning 3: Wired women in China and Brazil are more accepting of
tablets and smartphones than women in the U.S. and U.K.




16. Learning 3: Wired women in China and Brazil are more accepting of
tablets and smartphones than women in the U.S. and U.K.

17. Learning 3: Wired women in China and Brazil are more accepting of
tablets and smartphones than women in the U.S. and U.K.

18. Learning 4: Wired women around the world share concerns about the
misuse of technology and social media






19. Learning 4: Wired women around the world share concerns about the
misuse of technology and social media

20. Learning 4: Wired women around the world share concerns about the
misuse of technology and social media

21. Learning 5: The relationship between wired women and social media
plays an important role in new consumerism across the globe




22. Learning 5: The relationship between wired women and social media
plays an important role in new consumerism across the globe

23. Learning 5: The relationship between wired women and social media
plays an important role in new consumerism across the globe

24. The Signature Path to Purchase





25. The Signature Path to Purchase

26. The Wisdom of Wired Women in Brazil





27. The Wisdom of Wired Women in Brazil

28. The Wisdom of Wired Women in China







29. The Wisdom of Wired Women in China

30. The Wisdom of Wired Women
in the United Kingdom







31. The Wisdom of Wired Women
in the United Kingdom

32. The Wisdom of Wired Women
in the United States







33. The Wisdom of Wired Women
in the United States

34. How you can engage your clients


