In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling. Here’s an overview of the examples featured in this report: • Apple Pay – Simplifying mobile payments • Amazon Echo – Virtual assistant for your home • Google Inbox – A new way to Gmail New approaches to Black Friday • Santander Bank’s Black Tea Friday • Patagonia and Yerdle’s Worn Wear swap parties Upcycling & Paying it Forward • Southwest Airlines’s Project LUV Seat • Ben & Jerry’s The Chunkinator Bonus! A new way to tell stories • Serial Podcast We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.